Bát Tràng promotes craft villages development associated with tourism
Bát Tràng ceramic products today are made with both traditional and modern techniques. It is a combination of the quintessence of ceramics, artisan ingenuity and advanced technology. Photos from the Hà Nội Rural Development Department. |
HÀ NỘI - Hà Nội's agriculture sector is pushing the development of craft villages associated with tourism that not only to bring benefits in terms of the economy, but also create jobs for local people and partly help preserve the cultural values of the capital city.
Talking about traditional craft villages in Hà Nội, people often think of Bát Tràng ceramic craft village, about 10km southeast of the city centre, in Bát Tràng Commune, in the district of Gia Lâm.
Through many ups and downs of history, the village still retains its tradition of making ceramic and pottery from the soil. Bát Tràng ceramic products not only serve people in their daily life, but also have high aesthetic value thanks to the amazing craftsmanship and artisans' creativity.
Using terracotta, Bát Tràng artisans can produce ceramic products in many different styles, sizes and types including items used for worship, such as candlesticks and wine jars, household items, like cups, bowls, plates, jars, vases and pots, along with decorative fine arts. Bát Tràng ceramics are handmade with traditional glaze colours such as blue, brown and turquoise.
"Currently, we have combined traditional and modern technique in our production process. It is a combination of the quintessence of ceramics, artisan ingenuity and advanced technology to make better ceramic products," said Hà Thị Vinh, director of Quang Vinh Ceramics Company Limited.
"Technology helps us carry out raw material processing and diversify the material sources, machinery helps shape and control quality and products' smoothness and high safety. So there is no room for warping and cracking, etc.
"Introducing technology into production also helps enterprises easier approach the international markets," she said.
Bát Tràng Commune in Gia Lâm District is home to more than 100 artisans, thousands of skilled workers, nearly 200 businesses and about 1,000 households producing and trading ceramics. |
Actively researching and innovating product designs, artisan Phạm Thanh Mai, director of Mai Linh Ceramics Co., Ltd., has found that there is a large market for cappuccino coffee cups - thick cups with a handle, able to keep the drink warmer longer.
Mai has skillfully combined the manual method of producing sophisticated ceramics with artistic creativity, bringing its own nuances and characteristics for the ceramic cappuccino cups.
According to Phạm Huy Khôi, chairman of Bát Tràng Commune People's Committee, there are more than 100 artisans, thousands of skilled workers, nearly 200 enterprises and about 1,000 households producing and trading ceramics in the Bát Tràng Village.
These businesses and enterprises have been creating jobs, ensuring stable lives for local workers and 4,000 to 5,000 workers from other localities, contributing to promoting economic growth and society development in the commune.
Bát Tràng was recognised as a tourist destination by the Hà Nội People's Committee in October 2019.
This was the result of a process of preserving, maintaining and promoting the traditional ceramic craft, the use of innovation and technology in production and the effort to improve product quality and designs by all households and enterprises, in addition to local people's active participation in tourism development and craft village promotion.
A persimmon-shaped tea set, a product of Bát Tràng ceramic craft village, are introduced at a Hà Nội craft village contest in 2024. |
After the recognition, Bát Tràng Commune has promoted the application of 4.0 technology, deployed investment in a 'smart tourism' model, with the construction of a database of digital resources and maps on tangible and intangible cultural heritage. It combined tourism, services and commerce in the form of 3D movies, audio guides and multimedia, along with smart tours on apps.
The commune has also maintained and effectively exploited the Bát Tràng's portal, established tourist information centres and created QR codes to introduce its heritage relics in Vietnamese and English.
In particular, in order to create more attraction for tourism, Bát Tràng has organised many programmes encouraging local people to take part in the mural painting movement to create beautiful, friendly and attractive landscapes for tourists and at the same time preserving the environment.
Director of the Hà Nội Rural Development Department Nguyễn Văn Chí said that the development of craft villages associated with tourism played an important role in the economic structural transformation in rural areas. It contributes to building comprehensive and sustainable rural development, increasing incomes and improving people's living standards.
Taking part in the biking tour, 'Footprints of Bát Tràng ancient village'. |
Every year, Bát Tràng welcomes about 100,000 tourists, many of which are international groups, to visit and shop for ceramic products.
The main income of the commune is from ceramic production and trading. The value of ceramic production and trade in the commune is estimated to reach over VNĐ2,000 billion (US$78.6 million) per year, the equivalent of an average annual income of the entire commune to over VNĐ90 million, per person.
Director of Hà Nội Department of Agriculture and Rural Development Nguyễn Xuân Đại said that under the city's plan, the department has recently coordinated closely with districts to review and plan other craft villages with tourism potential and then build craft village innovation centres alongside them.
The model is to create a sustainable development direction for Hà Nội's craft villages.
Officials are aware that when there is an overall development strategy and investment in the right direction, the craft villages, including Bát Tràng, will be the driving force to promote socio-economic growth, ensuring social security, while attracting domestic and foreign tourists to visit and experience the craft at the villages.
*This article is coordinated by Hà Nội Rural Development Department.
See also
190 businesses win Vietnam National Brand Award 2024
10:33 | 05/11/2024 Vietnamese Brands
Vietnamese AI firms have many chances of development
14:51 | 04/11/2024 Vietnamese Brands
Cooperatives play significant role in OCOP product development
14:45 | 04/11/2024 Vietnamese Brands
Cơ Tu ethnic’s farm produce debuts in supermarket system
09:08 | 31/10/2024 Vietnamese Brands
Vietnam's pavilion opens at High Point Market in US
09:26 | 29/10/2024 Vietnamese Brands
Vietnam national brands to be honoured in early November
09:18 | 29/10/2024 Vietnamese Brands
See more news
Việt Nam's oldest bicycle brand gears up for stock market debut
09:04 | 29/10/2024 Vietnamese Brands
Việt Nam introduces products in Australian long-standing food fair
15:45 | 27/10/2024 Vietnamese Brands
Vietnamese travel firms seek new opportunities at ITB Asia 2024
11:10 | 25/10/2024 Vietnamese Brands
Industry-leading charter capital propels Imexpharm toward new heights
09:00 | 25/10/2024 Vietnamese Brands
More than 300 products achieve Việt Nam National Brand in 2024
10:49 | 23/10/2024 Vietnamese Brands
International Ngọc Linh ginseng festival set for 2025
09:48 | 22/10/2024 Vietnamese Brands
Vietnamese brand succeeds thanks to technology, market understanding
09:09 | 22/10/2024 Vietnamese Brands
PM: Entrepreneurs, businesses make crucial contributions to the nation
10:56 | 21/10/2024 Vietnamese Brands
Enterprising PV GAS to seize new opportunities
10:25 | 21/10/2024 Companies
Thai Huong elevates Vietnamese cosmetics
10:18 | 21/10/2024 Vietnamese Brands
Krungsri proposes accelerating purchase of 50% of SHBFinance’s charter capital
15:46 | 05/11/2024 Finance-Banking
PM arrives in Kunming, beginning activities in China
11:45 | 05/11/2024 News and Events
Vietnam’s WTO journey: From economic integration to global trade powerhouse
11:01 | 05/11/2024 Economy
Calligraphy exhibition highlights literary masterpieces
10:53 | 05/11/2024 Culture
Foreign experts inspect Vietnam’s conditions for stock market upgrade
10:43 | 05/11/2024 Economy
Multimedia
Delicacy of Hà Nội’s autumn
11:29 | 04/11/2024 Lifestyle
Vietnam-Cuba traditional solidarity, special friendship
10:12 | 02/11/2024 Infographic
Vietnam expands FTA network
09:15 | 01/11/2024 Infographic
Vietnam – Qatar friendship and multifaceted cooperation
09:06 | 31/10/2024 Infographic
Enhancing Vietnam - Saudi Arabia cooperative ties
09:18 | 29/10/2024 Infographic
NA deputies call for solutions to ensure the feasibility of drug prevention and control programme
17:33 | 03/11/2024 Policy
15th NA’s 8th session to further discuss legislative, inspection work next week
16:58 | 03/11/2024 Policy
Developing education, training to serve new era of nation: PM
09:57 | 03/11/2024 Policy
Party chief clarifies major issues on new era of nation
16:06 | 01/11/2024 Policy
Efforts to bring electricity to remote villages of Ha Giang Province
15:15 | 04/11/2024 Energy
Vietnamese F&B industry works to catch up with green consumption trend
17:38 | 03/11/2024 Industry
PM calls for Qatar's support for energy development in Việt Nam
08:56 | 01/11/2024 Energy
Efforts made to create breakthrough in Vietnam's automobile industry
09:28 | 31/10/2024 Industry
Foxconn to invest US$80 million in Bắc Giang for chip manufacturing expansion
16:16 | 04/11/2024 Investment
Da Nang to invest additional 16 million USD into software park
17:19 | 03/11/2024 Investment
PM receives heads of leading investment firm, authority of Qatar
09:07 | 01/11/2024 Investment
Forum suggests suitable orientations for green development strategy in Lam Dong
15:44 | 31/10/2024 Investment
Krungsri proposes accelerating purchase of 50% of SHBFinance’s charter capital
15:46 | 05/11/2024 Finance-Banking
Finance ministry proposes two price management scenarios for year-end
10:11 | 04/11/2024 Finance-Banking
Banking sector prioritises support for import-export firms
16:35 | 02/11/2024 Finance-Banking
Smart Banking 2024 workshop and exhibition held
15:32 | 31/10/2024 Finance-Banking
More accurate forecasts at all levels needed to reduce coastal disaster risk
15:07 | 04/11/2024 Environment
Nearly-98-million-USD environment project inaugurated in Ninh Thuan
10:13 | 03/11/2024 Environment
Northern region to experience first cold weather of this winter
14:30 | 31/10/2024 Environment
Central Việt Nam prepares for intense rainfall and strong winds
09:33 | 29/10/2024 Environment
Technology “key” to attract FDI
09:09 | 05/11/2024 Science - Technology
HCM City partners with Google for Education in digital transformation
14:47 | 04/11/2024 Science - Technology
Việt Nam develops 'purely Vietnamese' generative AI
09:45 | 01/11/2024 Science - Technology
Vietnam’s first semiconductor expo underway in HCM City
09:36 | 01/11/2024 Science - Technology
VRA proposes over $7.2b for Lào Cai-Hà Nội-Hải Phòng-Quảng Ninh Railway project
09:22 | 05/11/2024 Society
Eastern section of $1.23b southern expressway will soon be opened for use
15:03 | 04/11/2024 Society
Vietnam aims to produce innovative medicines
14:53 | 04/11/2024 Society
Railway project connecting Quang Ninh (Vietnam) to China in the pipeline
17:53 | 03/11/2024 Society
190 businesses win Vietnam National Brand Award 2024
10:33 | 05/11/2024 Vietnamese Brands
Vietnamese AI firms have many chances of development
14:51 | 04/11/2024 Vietnamese Brands
Cooperatives play significant role in OCOP product development
14:45 | 04/11/2024 Vietnamese Brands
Cơ Tu ethnic’s farm produce debuts in supermarket system
09:08 | 31/10/2024 Vietnamese Brands
Calligraphy exhibition highlights literary masterpieces
10:53 | 05/11/2024 Culture
VN int’l fashion week Fall/Winter 2024 prepares to open
11:38 | 04/11/2024 Culture
Delicacy of Hà Nội’s autumn
11:29 | 04/11/2024 Lifestyle
$10-billion national target programme on cultural development officially proposed to parliament
18:02 | 02/11/2024 Culture
Time Out lists Vietnam among Top 5 Memorable Christmas Escapes in Asia
10:27 | 05/11/2024 Tourism
Foreign travellers' interest in northern regions still strong after typhoon
14:15 | 04/11/2024 Tourism
Ninh Bình Festival to boost historical heritages of VN’s former capitals
14:10 | 04/11/2024 Tourism
Halal tourism: tackling religious and cultural differences
17:57 | 02/11/2024 Tourism