Son La rural tourism promoted

Standardizing rural tourism destinations and products

In recent years, Son La province has promoted the development of rural tourism associated with promoting the potential and advantages of agriculture, craft villages, culture and ecological environment of localities. Thanks to the advantages of beautiful natural landscapes, unique culture, and diverse agricultural crops, Son La has been forming tourism products and services associated with strong agriculture, creating motivation for agriculture and tourism to develop together.

Moc Chau is filled with the whilte color of mustard flowers

In Moc Chau District, there are attractive agricultural tourism destinations, such as Vinatea Moc Chau Tea Village, Fingerprint and Moc Suong tea hills, Chimi and Moc Chau flower farms. Tourists can also experience the flower season, fruit picking season at Na Ka and Mu Nau plum valleys...

Meanwhile, Mai Son District is an attractive place for domestic and foreign tourists with hundreds of hectares of strawberry planted each year. Coming to Bac Yen District, visitors can experience the breathtaking scenery of Xim Vang in the ripe rice season, or visit the heritage tree complex with more than 200 ancient Shan Tuyet tea trees. Other attractive locations include a mango growing area in Yen Chau, a longan growing area in Song Ma, cage fish farming in Son La hydropower reservoir, etc.

In particular, Son La aims to develop and standardize rural tourism destinations and products by 2025. Potential localities strive to have at least one recognized destination associated with the local advantages of agriculture, culture, craft villages, and build one or two unique products; and over 50 percent of rural tourism establishments meet standards...

Support for community tourism

In recent years, Son La has implemented many policies to support the development of community tourism, such as training human resources on digital transformation, building six community tourism villages in line with the province’s tourism development orientation, supporting 31 households to run their homestay businesses.

Son La City and districts have also called for investment from different sectors in upgrading rural roads connecting to tourist areas, spots and villages; or in lighting systems along the roads leading to the cultural houses; planting flowers and trees; installing signboard systems, and more.

Son La aims to welcome about 5.5 million tourists in 2024

According to Tran Xuan Viet - Deputy Director of Son La Province’s Department of Culture, Sports and Tourism, Resolution No.41/2022/NQ-HDND dated August 31, 2022 of the Provincial People’s Council on stipulating a number of policies to support tourism development in Son La province in the 2022-2026 period has proposed four groups of policies, including supporting tourism product development, promoting tourism, supporting human resource development and supporting community tourism development. The policy has encouraged, and supported businesses and people to participate in tourism development, promoting the advantages of each locality to form unique tourism products.

Reality has shown that tourism development associated with advantageous agriculture, particularly, green agriculture with organic production methods, brings sustainable effectiveness. VietGAP and GlobalGAP standards are factors that draw the attention of tourists, thereby, forming eco-tourism, friendly and environmentally friendly products, helping Son La tourism develop in the right “green and sustainable” direction.