Online Friday contributes to Vietnam’s e-commerce development

Government’s bridging role

In line with Decision 645/QD-TTg, which approved the National E-commerce Development Program for the 2021-2025 period, the Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade has been tasked to coordinate with relevant entities to implement the annual program titled “National E-commerce Week and Vietnam Online Shopping Day - Online Friday.”

This program highlights the Government’s role as a crucial bridge in managing and fostering sustainable e-commerce growth, aligning with the national digital economy strategy. By leveraging Industry 4.0 technologies, the program enhances Vietnam’s economic competitiveness and promotes its green and sustainable growth amidst global digitization.

The shopping livestream event at the Hanoi Children’s Palace from November 29 to December 1 will be the highlight of this year’s online shopping season (Photo: Vietnam E-commerce and Digital Economy Agency - Ministry of Industry and Trade)

At a seminar held by the Newspaper of Industry and Trade (Bao Cong Thuong) on November 22 to discuss ways to promote Vietnamese goods in the digital age through e-commerce, Le Duc Anh, Director of the Center for Information and Digital Technology under the Vietnam E-commerce and Digital Economy Agency, emphasized that the National E-commerce Week and Vietnam Online Shopping Day - Online Friday program has reflected the Government’s bridging role in managing and fostering sustainable e-commerce development. The program aims to create a platform connecting businesses, linking manufacturers with infrastructure providers, sellers with consumers, and fostering an environment conducive to business operations. Additionally, the program helps promote Vietnamese brands, strengthening their presence in the market.

Since its inception in 2014, Online Friday has attracted the participation of major online businesses. In 2023, activities and videos marking the 10-year milestone of the program at Hoan Kiem Lake attracted a large crowd and garnered over one billion views across online platforms. Notably, on TikTok, the program launched a short video shopping challenge using the Online Friday app with the hashtags #onlinefriday and #muasamcuoituan.

Nearly 200 media outlets nationwide have supported the program, spreading its messages and meaning to businesses and consumers. National broadcasting agencies and online platforms have extensively covered in-depth interviews, diverse viewpoints from government officials, participating enterprises, and consumers benefiting from the event.

Meaningful activities stimulate demand for Vietnamese goods

According to the Ministry of Industry and Trade’s plan, Online Friday 2024 will take place from November 25 to December 1. The event will feature various activities, including in-person and online seminars on e-commerce and digital technology, interactive activities for consumers online, and promotional, educational, and experiential programs aimed at consumers, businesses, and regulatory agencies.

Key events include the Kick-off ceremony for the Vietnam Online Shopping Day featuring significant activities to take place on November 29 at the Hanoi Children’s Palace on Ly Thai To Street.

Through the Kick-off ceremony, consumers and businesses will come together in a modern shopping space where technology and digital solutions are maximized. The event will connect provinces and cities nationwide, bringing together Vietnam’s signature products in this unified shopping environment.

In addition, a Big-off Mega-Livestream themed “Proud of Vietnamese Goods” will take place from November 29 to December 1 at the Hanoi Children’s Palace on Ly Thai To Street.

This will be one of the key events of the National E-Commerce Week and Vietnam Online Shopping Day - Online Friday 2024. It aims to showcase and strengthen the identity of high-quality Vietnamese brands, helping consumers better understand Vietnamese products and brands.

Through the Big-off Mega-Livestream, consumers will gain a deeper understanding of the quality, origin, and diversity of Vietnamese products. This initiative aims to foster the consumer community’s trust in Vietnamese products.

This event is not merely a shopping activity, but also a symbol of national pride, affirming the quality and value of Vietnamese brands across both traditional and modern distribution channels.

The highlight of the event is the livestream promotion of Vietnamese products on online platforms, creating favorable conditions for consumers to purchase Vietnamese goods across diverse distribution channels. During the livestream sessions, there will be a Voucher Festival offering special deals on authentic Vietnamese products.

In addition, the 60-hour Online Shopping event will be held across various platforms, from midnight on November 29 to noon on December 1.

The program aims to boost domestic consumption of Vietnamese goods, ensure product quality, and enhance brand positioning in the online environment. It also encourages cashless payments, ensures secure transactions, and strengthens consumer trust in e-commerce platforms.

In addition to the above events, the program includes a series of activities in response to the National E-Commerce Week and Online Friday 2024, such as vibrant livestream sessions on AccessTrade’s e-commerce platforms and interactive activities on TikTok Shop, an integrated e-commerce and entertainment platform.