Cooperatives seek to expand sales to e-commerce
These include listing products on e-commerce platforms and engaging in live-streaming sales, all with the goal of swiftly delivering cooperative goods to consumers.
However, there are still many challenges hindering the process of turning e-commerce into a playground for co-operatives to reach customers and find outlets for their products.
Nguyễn Thị Bích Thảo, director of the Quảng Nam Cordyceps Co-operative, shared that as a business producing cordyceps products with three-star OCOP (One Commune, One Product) certification, the co-operative approached various e-commerce platforms for selling.
However, doing business on e-commerce platforms was not easy because the product control process was unclear, leading to consumer confusion between authentic and fake products.
The difference between direct and online sales also created significant pressure on cooperatives due to employees not being thoroughly trained in computer skills.
Logistics infrastructure and shipping costs, accounting for a significant proportion of the final cost, also created considerable pressure for getting agricultural products onto e-commerce platforms.
Farmers and cooperatives aiming for effective business operations on e-commerce platforms must take a proactive role in managing their online stores. VNA/VNS Photo |
Meanwhile, Nghiêm Xuân Dưng, director of the Organic Agriculture and Service Cooperative Hoà Phát in Đắk Nông, shared that despite durian being a strength of the cooperative, it faced numerous challenges when introduced to e-commerce platforms due to the perishable nature of the product, necessitating immediate sales.
Due to limited capital, the co-operative had been unable to invest in freezing and processing technology, as well as establish connections with related businesses.
As a result, online sales served primarily as a display and a promotional channel for products, providing customers with information about the products and facilitating price comparisons, he said.
Another reason why co-operatives continue to adhere to traditional sales methods is their uncertainty about the initial steps, such as photography, live-streaming sales or customer interaction.
Experts indicate that significant bottlenecks for co-operatives lie in their reliance on e-commerce platforms, particularly in terms of technology. When these platforms run large discount promotions, a surge in website traffic can lead to network crashes.
Representatives of some cooperatives have said that competition is fierce when putting products on e-commerce platforms.
Modern-day co-operatives
To become preferred suppliers for businesses, co-operatives must carefully manage and ensure numerous factors such as production processes, packaging, design, quality, and costs, experts have said.
It is essential to highlight that even a slight difference in product prices during negotiations with e-commerce platforms and customers could mean missed opportunities for the cooperative.
Currently, numerous co-operatives have shifted their focus to selling on TikTok due to its extensive pool of content creators who can effectively help promote and sell products.
A survey conducted by the World Bank indicates that up to 60 per cent of farmers and cooperatives are open to investing in consultancy services and forecasting information. This showcases a proactive attitude towards learning and improving digital transformation skills, which are readily accessible within co-operatives.
In the National Digital Transformation programme, the Government aims for every farmer to become a merchant and each cooperative to evolve into a technology-driven enterprise.
As such, it is imperative to provide training and support for farmers and cooperatives to become true e-commerce sellers, moving beyond simply listing products on platforms as they currently do.
According to a representative of the Trade Promotion and Investment Centre under the Việt Nam Co-operative Alliance, modern-day co-operatives have concentrated on production, striving to deliver quality products. However, there has been a lack of genuine investment in human resources for the advancement of e-commerce.
Cooperatives and farmers, especially older generations, need a new mindset to fully utilise the benefits of e-commerce, the representative said, adding that selecting e-commerce platforms to sell on needs to be carefully considered and calculated.
Crucially, farmers and cooperatives aiming for effective business operations on e-commerce platforms must take a proactive role in managing their online stores.
To enhance engagement on these platforms, training farmers and cooperative members on effective customer outreach strategies will bring agricultural products closer to consumers.
Recently, the Ministry of Industry and Trade has implemented a series of E-commerce Connection programmes combined with training and e-commerce workshops in some provinces and cities.
These programmes aim to promote regional connections and foster linkages that enable the consumption of local agricultural products and specialties through e-commerce.
The Ministry has established sanviet.vn, a consolidated e-commerce platform for 63 provinces and cities.
This platform connects and offers support to sellers, buyers and digital platforms by facilitating the supply of goods, connecting services and creating an environment for the development of a competitive, transparent e-commerce market.
This systematic approach builds an online retail database centralised from the national to local levels, enabling end consumers to access and purchase quality products at reasonable prices.
See also
HCM City's real estate market witnesses recovery
11:20 | 15/10/2024 Domestic market
Vietnam looks for ways to spark domestic consumer demand
16:11 | 22/09/2024 Domestic market
Removing bottlenecks for domestic petroleum market
14:31 | 19/09/2024 Domestic market
City Sale to bring together 500 domestic and global brands with big discounts
15:17 | 03/09/2024 Domestic market
Used car market sees robust recovery: report
16:13 | 02/08/2024 Domestic market
Vietnam’s e-commerce market size to hit US$30 billion this year
09:34 | 30/07/2024 Domestic market
See more news
Domestic enterprises make imprints on real estate M&A market
11:26 | 03/07/2024 Domestic market
E-commerce industry on road to meeting US$35 billion revenue target in 2025
16:48 | 11/06/2024 Domestic market
Real estate market picking up
14:43 | 10/06/2024 Domestic market
Flying could become cheap again as authorities vow to reduce taxes
07:00 | 21/05/2024 Domestic market
Real estate market in the South picking up
06:00 | 10/05/2024 Domestic market
Real estate market has positive performances in Q1: VARS
10:07 | 17/04/2024 Domestic market
PM demands strengthened gold market management
17:04 | 12/04/2024 Domestic market
Domestic coffee prices at record high
06:00 | 16/03/2024 Domestic market
Difficulties in sales of OCOP products
06:05 | 10/03/2024 Domestic market
Vietnamese stock market rapidly advancing towards global standards: Prime Minister
09:20 | 29/02/2024 Domestic market
Can Tho eyes stronger cooperation with US partners
17:17 | 22/11/2024 Cooperation
Thai packaging giant takes 30-year lease for largest ready-built factory in Tay Ninh
16:58 | 22/11/2024 Investment
Bulgarian President’s visit to deepen ties with Việt Nam: Ambassador
16:41 | 22/11/2024 News and Events
Association boosts insurance sector’s sustainable development
16:30 | 22/11/2024 Society
Vietnam, Venezuela step up educational cooperation
16:23 | 22/11/2024 Society
Multimedia
Strengthening Vietnam-Cambodia friendship and cooperation
09:00 | 22/11/2024 Infographic
Vietnam - Malaysia Strategic Partnership
10:54 | 21/11/2024 Infographic
Vietnam, Dominican Republic strengthening cooperation
08:45 | 20/11/2024 Infographic
Vietnam - Brazil strategic partnership
10:26 | 19/11/2024 Infographic
Nhon - Hanoi Station elevated urban railway comes into operation
09:04 | 18/11/2024 Infographic
New decree on using telecommunications accounts for payment proposed
09:29 | 22/11/2024 Policy
Parliament approves amendments to pharmacy law
08:54 | 22/11/2024 Policy
VAT tax reduction should continue until mid-2025: Ministry
17:15 | 21/11/2024 Policy
NA deputies scrutinise investment policy for North-South high-speed railway project
08:54 | 21/11/2024 Policy
VN's food processing industry struggles to improve quality and value chain integration
11:36 | 22/11/2024 Industry
Tra fish sector aiming for production, processing greening for sustainable development
15:38 | 20/11/2024 Industry
Solutions discussed to ensure coal supply for electricity generation in 2025
16:24 | 19/11/2024 Energy
Garment industry targets 47-48 billion USD in export turnover next year
16:16 | 19/11/2024 Industry
Thai packaging giant takes 30-year lease for largest ready-built factory in Tay Ninh
16:58 | 22/11/2024 Investment
Workshop seeks ways to attract Japan’s green investment to Vietnam
09:43 | 20/11/2024 Investment
Government approves investment policy to build Cam Lien Industrial Park in Quang Binh
16:57 | 18/11/2024 Investment
Disbursement of public investment must be accelerated: Deputy PM
12:17 | 17/11/2024 Investment
HDBank wins three awards at Vietnam Listed Company Awards 2024
10:53 | 21/11/2024 Finance-Banking
VIB, Flywire partner to streamline cross-border payments for students from Vietnam
16:46 | 18/11/2024 Finance-Banking
Vietcombank issues 2 trillion VND worth of green bonds for first time
18:55 | 16/11/2024 Finance-Banking
UK stands ready to help Vietnam build international financial hub
17:13 | 13/11/2024 Finance-Banking
Significant progress in fisheries' environmental protection but challenges remain
09:35 | 22/11/2024 Environment
Hà Nội prepares for temperature drop as cold front approaches
16:56 | 21/11/2024 Environment
Hundreds of damaged irrigation reservoirs need repairing
09:02 | 20/11/2024 Environment
Greening e-commerce crucial for sustainable development
10:47 | 18/11/2024 Environment
Việt Nam and Korean NIPA strengthen tech cooperation
10:42 | 22/11/2024 Science - Technology
Cyberattack risks surge with AI advancements
10:39 | 22/11/2024 Science - Technology
People, community at heart of digital transformation: Deputy PM
09:26 | 21/11/2024 Science - Technology
AI is core technology of 4th Industrial Revolution: Minister
11:19 | 20/11/2024 Science - Technology
Association boosts insurance sector’s sustainable development
16:30 | 22/11/2024 Society
Vietnam, Venezuela step up educational cooperation
16:23 | 22/11/2024 Society
A series of scientific seminars on influenza prevention
15:15 | 22/11/2024 Society
Insurance Association of Vietnam: 25-year journey of growth
10:49 | 22/11/2024 Society
Doubling insurance product’s payout significantly benefits customers
16:22 | 22/11/2024 Vietnamese Brands
PJICO: 30 years of development
11:19 | 22/11/2024 Vietnamese Brands
VN takes part in food and beverage fair in Chicago
09:45 | 20/11/2024 Vietnamese Brands
Hòa Bình honey awaits reactions from UK
10:41 | 19/11/2024 Vietnamese Brands
Vibrant cultural rendezvous in Hanoi
15:30 | 22/11/2024 Lifestyle
Cultural activities celebrate Việt Nam Heritage Day
10:06 | 22/11/2024 Culture
Bac Ninh Province: Dong Ho folk painting needs urgent safeguarding
15:04 | 20/11/2024 Culture
Vietnamese designers tell stories of culture at Fashion Week
10:14 | 20/11/2024 Culture
Golden time for community-based tourism development
10:38 | 22/11/2024 Tourism
Christmas Festival to entertain visitors to Đà Nẵng
09:53 | 22/11/2024 Tourism
How trekking the mountains lifted me up and above ... the clouds: conquering Lùng Cúng
09:45 | 22/11/2024 Tourism
Blooming buckwheat flowers on Ha Giang roads
14:54 | 21/11/2024 Tourism