Prime Minister Pham Minh Chinh has signed Directive No. 11/CT-TTg dated April 3, 2026, on promoting the mobilization of overseas Vietnamese to participate in the promotion, consumption, and development of distribution channels for Vietnamese products abroad for the 2026 - 2030 period. Under the directive, the Ministry of Industry and Trade is assigned to take the lead in coordinating the implementation of several key tasks.

According to the directive, the 2026 - 2030 period will focus on mobilizing Vietnamese communities abroad to engage more deeply in activities related to promoting, consuming, and distributing Vietnamese products. This group is expected to become an important link in the supply chain, particularly in markets with large Vietnamese populations and advantages in accessing local distribution systems.

The specific objective is to facilitate the deeper penetration of Vietnamese goods into reputable supermarket chains and major shopping centers, while maintaining traditional markets. Supporting businesses, especially small and medium-sized enterprises in effectively leveraging free trade agreements (FTAs) is also identified as a consistent priority.

The directive aims that by 2030, a network of distribution channels for Vietnamese goods will be established in all countries and territories with Vietnamese communities, with the participation of overseas Vietnamese business associations. This system is expected not only to expand consumption channels but also to gradually increase the share of Vietnamese products within distribution networks operated by overseas Vietnamese.

The directive also calls for stronger application of e-commerce and digital transformation, the development of enterprise databases, and enhanced promotion of Vietnamese goods through modern methods. Green standards, traceability, anti-counterfeiting measures, and the protection of the national brand are to be closely integrated throughout the implementation process.

Trade promotion activities will be diversified, ranging from large-scale trade fairs and exhibitions to investment and trade connectivity events involving overseas Vietnamese. At the same time, overseas Vietnamese are encouraged to provide market information, support domestic enterprises in understanding consumer preferences and import policies, and assist in safeguarding interests in trade disputes.

Within the overall assigned tasks, the Ministry of Industry and Trade plays a central role in organizing trade promotion activities, connecting businesses, and developing overseas distribution systems for Vietnamese goods.

The ministry will take the lead, in coordination with relevant ministries and sectors, in implementing trade promotion programs linked with overseas Vietnamese business communities, while encouraging and supporting enterprises to integrate more deeply into global distribution networks.

These tasks are integrated with major programs such as the scheme to promote direct participation of Vietnamese enterprises in foreign distribution networks by 2030 and the “Go Global” program, ensuring coherence and avoiding the fragmentation of resources.

The Ministry of Industry and Trade is also tasked with promoting the National Brand Program (Vietnam Value) and products recognized under the program through the network of trade offices and trade promotion activities, thereby enhancing the image and credibility of Vietnamese goods in international markets.

Another key responsibility is to effectively implement FTAs by strengthening information provision, building databases, and supporting enterprises, particularly overseas Vietnamese entrepreneurs in understanding commitments and leveraging preferential terms to expand markets.

Vietnamese trade offices abroad continue to be identified as a frontline force in supporting connections and expanding distribution channels, while enterprises are encouraged to apply e-commerce in promoting and selling Vietnamese goods in host markets.

In addition, the Ministry of Industry and Trade will coordinate efforts to attract overseas Vietnamese businesses to invest in Vietnam and directly participate in production, thereby improving the quality of supply chains and enhancing the competitiveness of Vietnamese products.