Rather than rushing through attractions in a single day, travelers are increasingly opting for tickets that allow them to explore at a more relaxed pace and extract greater value from their visit. In Vietnam, Sun World Ba Na Hills is setting a new benchmark by officially introducing a cable car ticket valid for three consecutive days from January 1, 2026, signaling a new standard of experience for domestic destinations.

Why Multi-Day Tickets have become the global norm

In the early days of the global entertainment industry, single-day tickets were the dominant model. As theme parks expanded in scale and complexity, however, this approach began to show its limits. Iconic destinations such as Disneyland and Universal Studios were among the first to shift toward multi-day ticketing, typically offering packages ranging from two to five days.

The reality at these parks is clear: in just one day, visitors can barely scratch the surface of a vast ecosystem of rides, live shows, dining venues, and immersive spaces. Multi-day tickets address this challenge by giving guests control over their time. There is no pressure to race from one attraction to the next, visitors can return to their favorite areas, and experiences can be enjoyed at the most suitable times of day.

Beyond time flexibility, multi-day tickets also deliver clear cost advantages. At Disneyland Resort in the United States, a three-day ticket generally ranges from around USD 425 to over USD 500 depending on the package, while Universal Orlando Resort offers three-day passes starting at over USD 400. While these figures may seem high at first glance, such tickets remain popular because the per-day cost is lower and the experience is far more immersive than a brief, one-day visit.

From the operators’ perspective, multi-day tickets are equally valuable. They help spread visitor flow, reduce peak-time congestion, and encourage longer stays. As global tourism continues to shift toward slower, more personalized, and emotionally rich experiences, multi-day ticketing is increasingly seen as an inevitable evolution in destination development.

Three full days at Ba Na, for the price of one

Aligning with this global trend, Sun World Ba Na Hills in Da Nang will officially introduce a cable car ticket valid for three consecutive days starting January 1, 2026. The ticket allows unlimited ascents and descents within 72 hours from the first use. This policy is considered one of the most pioneering in Vietnam today, matching and in several respects even surpassing common practices at major theme parks worldwide.

More than simply extending the duration of use, the three-day ticket at Sun World Ba Na Hills offers a critical advantage: complete freedom to choose the most suitable days, time slots, and weather conditions. Given the mountain’s distinctive climate and scenery, which can change dramatically throughout the day, visitors are no longer forced to complete their journey in a single outing. They can plan around misty, romantic moments or return on a sunny day for clearer views and perfect photo opportunities.

What truly sets Ba Na’s three-day ticket apart is the breadth of experiences included within a single price. The ticket is not merely a means of transportation, but a key that unlocks the entire entertainment ecosystem on the mountain. From Fantasy Park and the mountain railway to the Moon Castle, Sun God Waterfall, Eclipse Square, Golden Bridge, and vibrant gardens that bloom year-round, all are seamlessly woven into one comprehensive experience.

Notably, when viewed through an international lens, many renowned theme parks that offer multi-day tickets still apply incremental pricing, with the total cost of a three-day visit significantly higher than that of a single day. At Ba Na Hills, however, visitors can enjoy three consecutive days while paying the equivalent of a one-day ticket. This approach is rare in Vietnam and underscores a philosophy that places guest value and experience at the center.

As leading theme parks around the world continue to demonstrate the effectiveness of multi-day tickets in elevating visitor experiences, Sun World Ba Na Hills’ three-day policy represents more than a pricing adjustment. It reflects a clear shift in destination development thinking, from maximizing daily visitor numbers to optimizing the quality and value of the time guests spend on site. This is precisely the distinction that allows Sun World Ba Na Hills to stand out in Vietnam’s evolving tourism landscape.