Vietnam Online Friday 2024 launched to stimulate domestic consumption

Vietnam Online Friday 2024 lasts for 60 hours, from 00:00 on November 30 to 12:00 on December 1, aimed at boosting e-commerce and providing consumers with the opportunity to purchase quality products at discounted prices.

This year’s online shopping event, part of the “National E-Commerce Week” program, is scheduled to last from 00:00 on November 30 to 12:00 on December 1. It has attracted the participation of more than 30 provinces and cities, along with thousands of businesses, and major e-commerce platforms such as Shopee, Lazada, TikTok Shop, and Sendo.

Key activities include livestream programs showcasing regional specialties, a voucher festival, and a series of attractive promotions, offering consumers a rich and engaging shopping experience.

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan emphasized the pioneering role of e-commerce in the digital economy, with a steady growth rate of 18-25% each year. In 2023 alone, he said the sector achieved a revenue of US$20.5 billion and is expected to surpass US$25 billion in 2024.

The Deputy Minister outlined major requirements to ensure the success of the program, including promoting the transparency of product origins, enhancing consumer experience, supporting Vietnamese businesses to expand their markets, controlling the quality of promotional programs, and strengthening efforts to protect consumer rights.

Over the past decade, Vietnam Online Friday has helped to affirm the position of Vietnamese products in the international market while also promoting sustainable development in the era of digital transformation.