A platform to boost trade and investment

The Thanh Hoa provincial People’s Committee has recently issued Plan No. 215/KH-UBND on organizing the province’s exhibition spaces at the Vietnam Golden Autumn Fair 2025. The province expects that through this special event, it will promote investment attraction, strengthen business linkages, and foster trade and tourism within the domestic market. The fair will also serve as an opportunity to highlight Thanh Hoa’s potential, strengths, achievements, and orientations for socio-economic development, particularly in commerce, services, and tourism.

At the same time, the event aims to honor and promote the cultural and culinary identity of Thanh Hoa to visitors from across the country and abroad. Within the framework of the fair, local enterprises will have opportunities for focused trade promotion, supply and demand connection, consumption stimulation, production expansion, and export growth, thereby contributing to the province’s sustainable economic development.

According to the plan, the Department of Industry and Trade will take charge of Thanh Hoa’s main booth at Subzone 4, themed “Thanh Hoa - Connecting for Growth.” Meanwhile, the Department of Culture, Sports and Tourism will organize a tourism booth at Subzone 2, “Cultural Industry - The First Golden Season,” and an outdoor culinary space coordinated by the Vietnam Exhibition and Fair Centre JSC (VEC) under the theme “Thanh Hoa Cuisine - Rich Identity, Radiant Essence.”

Distinct highlights from Thanh Hoa

Speaking to the Vietnam Economic News, Le Tien Dung, Deputy Director of the Thanh Hoa Department of Industry and Trade, affirmed that Thanh Hoa’s participation in Subzone 4 at the Vietnam Golden Autumn Fair 2025 represents a comprehensive trade promotion activity of special significance for the provincial industry and trade sector. “This is not only an opportunity to promote products but also a chance for enterprises, cooperatives, and production facilities to strengthen supply and demand connectivity, expand investment cooperation, and boost both domestic consumption and exports, directly contributing to Thanh Hoa’s socio-economic growth,” he said.

The provincial booth, covering an area of 200 square meters, will feature a semi-open, modern, and interactive design that creates an engaging space for visitors. A large LED screen will display videos on the province’s socio-economic achievements, as well as its industrial, OCOP, commercial, and tourism products. The display area will be divided into two sections, one for key industrial, processing, rural industry, trade, and export products; and another for OCOP goods, craft village specialties, and products with collective trademarks or geographical indications.

Throughout the exhibition, various interactive activities such as product demonstrations, business networking, trade cooperation signings, promotional events, and brand-recognition sessions will be organized. Each participating enterprise will have a uniquely designed booth, creating a strong visual impression and distinct identity.

More than 20 outstanding enterprises from Thanh Hoa will bring hundreds of distinctive products that have been certified with collective trademarks, quality labels, or geographical indications, affirming their authenticity, credibility, and regional value. Alongside product showcases, the Department of Industry and Trade will cooperate with relevant associations to organize brand consulting, e-commerce guidance, and business connection sessions. These activities are expected to strengthen communication efforts, allowing visitors and investors to experience Thanh Hoa’s open, dynamic, and cooperative spirit.

“Currently, we are expediting all preparations to ensure the best outcomes. Participating in the Vietnam Golden Autumn Fair 2025 is not merely a short-term trade promotion activity but a strategic step in the long-term development roadmap of Thanh Hoa’s industry and trade sector,” Le Tien Dung added. “It reaffirms the position of Vietnamese products in general and Thanh Hoa’s brands in particular in both domestic and international markets, toward the goal of building Thanh Hoa as a destination for investment, trade, and unique cultural experiences in the central region and across the country.”

Thanh Hoa currently has more than 600 OCOP products rated from three to five stars, many of which are protected by collective trademarks, certifications, or geographical indications. This forms an important foundation for the province to continue developing local product branding in association with digital transformation and modern trade, helping Thanh Hoa’s specialties reach farther on Vietnam’s map of high-quality goods.