Korean seafood festival launched at MM Mega Market
MM Mega Market Vietnam organized the launching event for the Korean Seafood Festival on May 22, in Ho Chi Minh City.
The event was attended by the leaders from the Ministry of Oceans and Fisheries of the Republic of Korea, along with various associations.
The Korean Seafood Festival aims to introduce different cooking solutions to the restaurant-hotel-canteen sector. The event is focusing on promoting specialities, such as abalone, flounder, and frozen oysters. MM also aims to strengthen relationships with major Korean seafood suppliers and expand the number of directly imported SKUs distributed at MM.
In the first half of 2024, MM Mega Market collaborated with the aT Center to host a series of events promoting Korean cuisine, such as "Taste of Korea," offering discounts on hundreds of imported Korean products.
Abalone – the highlight of the Korean Seafood Festival
The festival notably introduces different cooking solutions featuring Korean abalones to the HORECA (hotel-restaurant-canteen) professional customers. Known as the “jewel” of Korean seas, Korean abalones are famous for their thick and sweet meat, tender chewiness, and perfectly balanced nutrition.
The professional chefs of MM Mega Market emphasized the uniqueness of Korean abalone, supporting HORECA to distinguish Korean abalone from other similar products on the market, thereby making best choice for professional customers.
Customized solutions for the HORECA sector
Specialized solutions for professional B2B customers are considered a competitive advantage of MM Mega Market Vietnam. In 2024, MM Mega Market is intensifying its product knowledge training sessions for the salesforce, providing in-depth knowledge and highlighting product features. This enables the internal salesforce to offer the most optimal solutions for each B2B customer.
Recently, MM Mega Market has collaborated with MLA Vietnam and Stanbroke, a leading beef supplier in Australia, Unilever Food Solutions, and the Escoffier to conduct in-depth training programs on product structure, ingredients, functionality, tastes and textures, as well as handling methods to maintain quality, etc. These efforts aim to meet the demands for chefs and HORECA customers nationwide.
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