Enhancing economic values for GI products of Thua Thien Hue

(VEN) - With four protective certificates of Geographical Indication (GI), the central province of Thua Thien Hue has been honored among the top 10 cities and provinces with the most GIs in Vietnam.

Characteristic features of products

Vietnam is in the trend of developing signature products, especially in localities that have their own potential products. There are currently 135 GIs protected, including 13 foreign GIs. Thua Thien Hue alone has four GIs, including Non La Hue (Palm-leaf conical hat), Hue Cajeput Essential Oil, Hoang Mai Hue (Hue Yellow apricot) and Thanh Tra Hue (Pomelo); and is one of the 10 localities with the most GIs in the country.

Enhancing economic values for GI products of Thua Thien Hue
Palm-leaf conical hat is one of the four GI products of Thua Thien Hue

Particularly, in early 2024, Hoang Mai Hue and Thanh Tra Hue received the Protective Certificate of “Hue” GI. Hoang Mai Hue is special and unlike other products in Vietnam; therefore, proving its reputation, nature, and peculiar quality of Hoang Mai will not be a small challenge.

After two years of implementation, Hoang Mai Hue has been protected by the State with characteristics, such as green buds and thick branches. The flowers have short stems, dark yellow petals being stacked tightly and a characteristic mild fragrance.

Deputy Director of the Intellectual Property Office of Vietnam (IP Vietnam) under the Ministry of Science and Technology Tran Le Hong said that Hoang Mai Hue has been on the market for a long time and is loved by many people. However, to determine a product's worthiness in the minds of consumers requires an official recognition.

“In the coming time, we will have the opportunity to not only develop the market for Hoang Mai Hue products, but also have great motivation in managing GIs, ensuring quality for Hoang Mai Hue products, and bringing the products further to the domestic and even foreign markets. Hopefully with the investment of Thua Thien Hue Province, artisans and authorities will help the product set a solid foothold in the market and have greater value,” Hong said.

Enhancing economic values for GI products of Thua Thien Hue
The combination between natural factors and long-lasting mode of production has created a signature Hoang Mai Hue

Meanwhile, Thanh Tra Hue is regarded as a typical symbol of the ancient Hue City. In addition to eating fresh fruit, Hue people also use the pomelo to make salad dishes, especially dried squid salad, shrimp salad... Currently, Thanh Tra is a precious fruit as a gift of the Hue citizens, a specialty product to serve tourists, and is also a special symbolic dish of the ancient capital's culinary culture. Thanh Tra products bearing the Hue GI is the 135th GI protected in Vietnam and is also a premise for further development of Thanh Tra Hue brand.

The preservation and development of Thanh Tra Hue brand requires a synchronous involvement of local authorities, producers and traders in a comprehensive and proper manner to develop and improve the product quality, focusing on developing brands associated with tourism and culinary development, and building sustainable consumption channels. Tran Le Hong affirmed that the IP Vietnam will continue to support the locality regarding the use and protection of the “Hue” GI for the Thanh Tra pomelo.

Opening new opportunities

GI is understood as a speciality of a locality, a region with clear origin, the difference in quality, and thereby will have higher prices than those of products of the same kind in other regions. GI is also an unique subject in bilateral agreements and memorandums of understanding between countries for mutual recognition without having to carry out normal registration procedures once protected in the country of origin.

With such advantages, protected GI products will have more opportunities in trade, thereby promoting production development. As for Hoang Mai Hue, for example, besides the general advantages of the GI, Hoang Mai Hue is also a product of the project “Building Thua Thien Hue into the land of the Yellow Apricot of Vietnam and the campaign “Yellow apricot blossom at the front entrance,” openning up great development opportunities for the product.

In addition, GIs are always associated with a large community of producers and traders. Therefore, GIs are often called “community brand.”

To develop a GI into a “strong community brand” is a long term task. Being aware of those challenges, in order to gradually improve the efficiency of management and effective exploitation of GIs, Thanh Tra Hue Association, Hoang Mai Hue Association, Non La Hue Association, and Hue Cajeput Essential Oil Association were established right from the start of the project, with the goal of representing the community of producers and traders that will approach, receive and gradually directly manage and exploit GIs at localities.

Nguyen Huong

See also

Thanh Hoa boosts geographical branding for provincial products

Thanh Hoa boosts geographical branding for provincial products

(VEN) - The northern province of Thanh Hoa has numerous special, high quality products, including potential produce and goods made by different sectors in the province.
GI adds value to Na Hang Shan Tuyet Tea

GI adds value to Na Hang Shan Tuyet Tea

(VEN) - Shan Tuyet Tea of Na Hang District, Tuyen Quang Province has affirmed its brand in the market, is known as one of the most delicious drinks in Vietnam, and has become an outstanding tourism product of the province.
Việt Nam

Việt Nam's cinnamon exports hit over $96.3 million in five months

Việt Nam exported 11,176 tonnes of cinnamon, worth for US$31.1 million in May, up 75 per cent in volume and 63 per cent in value month-on-month.
Intensive processing enhances spice export value: insiders

Intensive processing enhances spice export value: insiders

A world leading spice exporter with a revenue of some 1.5 billion USD every year, Vietnam should bolster intensive processing and trade promotion to increase added values, experts have said.
E-commerce industry on road to meeting US$35 billion revenue target in 2025

E-commerce industry on road to meeting US$35 billion revenue target in 2025

The market size of Vietnamese e-commerce hit US$20.5 billion last year, marking an increase of about US$4 billion compared to 2022, and the industry is likely to achieve the US$35 billion revenue target ahead in 2025.
Vietnamese exports recover in 2024, still face challenges

Vietnamese exports recover in 2024, still face challenges

HCM CITY – Việt Nam's exports to key markets in the first five months of the year increased by 15 per cent over the same period last year, in which fashion, furniture and household appliances led the recovery.

See more news

Coconut exports likely to exceed US$1 billion in the time ahead

Coconut exports likely to exceed US$1 billion in the time ahead

The signing of the Protocol to officially export coconuts to China will help this product have the opportunity to surpass the US$1 billion mark in the near future, while also opening up "successful" opportunities for numerous key coconut localities, according to insiders.
Geographical branding, brand communities important for market expansion

Geographical branding, brand communities important for market expansion

(VEN) - The southern central coastal province of Quang Ngai is renowned for its successful efforts in geographical branding and brand community development for its local products.
Real estate market picking up

Real estate market picking up

The real estate sector has been bustling with a series of positive signs, as some resort projects are reactivated, industrial ones implemented, and new housing supply entering the market.
Vietnam

Vietnam's pepper export nears 500 million USD

So far this year, Vietnam has shipped abroad 114,424 tonnes of pepper worth 493.1 million USD, down 13.2 in volume but up 20.6% in value over the same period last year.
Vietnamese rice continues to dominate Philippine market despite policy shifts

Vietnamese rice continues to dominate Philippine market despite policy shifts

The rice trade between Vietnam and the Philippines is forecast to remain steady in the near future, according to the Vietnam Trade Office in the Philippines.
Efforts made to boost exports to Northeast Asia

Efforts made to boost exports to Northeast Asia

In the remaining months of 2024, the Ministry of Industry and Trade will continue implementing concerted solutions to develop Vietnam's foreign trade, in which Northeast Asia with important markets will be identified as the focus, according to the ministry’s Asia - Africa Market Department.
Foreign trade bright spot in five-month economic picture

Foreign trade bright spot in five-month economic picture

(VEN) - Vietnam’s export value hit an estimated US$156.5 billion in the first five months of 2024, up 15 percent year-on-year, with sales to markets to which Vietnam is a free trade agreement (FTA) signatory experiencing recovery.
Vietnamese farm produce seeks to enter global distribution networks

Vietnamese farm produce seeks to enter global distribution networks

The Ministry of Industry and Trade hosted a seminar in Ho Chi Minh City on June 7 to explore opportunities for Vietnamese farm produce and processed food to enter global distribution networks.
Exports to Singapore: Quality improvement and trade promotion needed

Exports to Singapore: Quality improvement and trade promotion needed

(VEN) - The Vietnamese-Singaporean trade reached more than SGD2.48 billion in April 2024, up 13.54 percent from April 2023, including Vietnam’s exports worth SGD772.82 million, up 55.03 percent, and the country’s imports worth SGD1.71 billion plus, up 1.29 percent.
Coffee exports reach $2.9 billion in five months, up 43.9 per cent

Coffee exports reach $2.9 billion in five months, up 43.9 per cent

Despite impressive export value growth, Việt Nam’s coffee industry is facing a drop in output for export due to prolonged heat and drought.
View more
Latest Most Read
Circular economy seen as lifeline for Mekong Delta

Circular economy seen as lifeline for Mekong Delta's agriculture

With climate change, rising sea level posing significant threats, experts are advocating for a shift toward a circular economic model in the Mekong Delta, Vietnam's agricultural powerhouse.
Fed’s latest rate decision won

Fed’s latest rate decision won't have significant impact on Việt Nam

The dollar depreciation is also a good sign for Việt Nam's import activities, with global raw material prices expected to decrease and inflationary fears for imports receding.
State-owned enterprises asked to be pioneers in innovation, int’l integration

State-owned enterprises asked to be pioneers in innovation, int’l integration

Nineteen groups and corporations, under the management of the Commission for the Management of State Capital at Enterprises (CMSC) posted a combined before-tax profit of over VNĐ28 trillion (more than US$1 billion) and contributed more than VNĐ70 trillion to the state budget.
Vietnam launches anti-dumping probe into galvanized steel from China and RoK

Vietnam launches anti-dumping probe into galvanized steel from China and RoK

The Ministry of Industry and Trade (MoIT) has decided to launch an investigation and apply anti-dumping measures on imported galvanized steel products originating from China and the Republic of Korea (RoK).
Vietnam eyes lucrative Halal market with growing Muslim population

Vietnam eyes lucrative Halal market with growing Muslim population

Experts see a golden opportunity for Vietnam to tap into the booming Halal market, fueled by a surging global Muslim population.
4 day nha trang beach tourism festival begins

4-day Nha Trang Beach Tourism Festival begins

The Nha Trang Beach Tourism Festival has opened in the south-central coastal province of Khánh Hòa with music and dance performances by popular artists.
hue intl arts festival week draws over 100000 visitors

Huế Int’l Arts Festival Week draws over 100,000 visitors

The 2024 Huế International Arts Festival Week, which wrapped up on June 12 evening, attracted over 19,000 foreign tourists and more than 81,000 domestic ones, according to the organisers.
thanh hoa plans to promote tours connecting with laos province

Thanh Hóa plans to promote tours connecting with Laos province

The north-central province of Thanh Hóa plans to develop and exploit tours that connect it with the Houaphanh province of Laos.
french conductorpianist to host concert tour in vn

French conductorpianist to host concert tour in VN

French conductor and pianist David Greilsammer will host a concert tour across Việt Nam, starting in HCM City on June 18.
song hong festival 2024 promotes cultural exchange between viet nam and china

Sông Hồng Festival 2024 promotes cultural exchange between Việt Nam and China

The Red River Festival will be held from September to November 2024 in Lào Cai Province, with invitations to Yunnan Province, China and provinces along the river in Việt Nam.
NA Standing Committee agrees to reduce value added tax by two per cent

NA Standing Committee agrees to reduce value added tax by two per cent

HÀ NỘI — The National Assembly (NA) Standing Committee discussed the draft Resolution on value added tax (VAT) reduction during its session on Thursday morning.
Draft decree scrutinised to ensure early implementation of land law

Draft decree scrutinised to ensure early implementation of land law

HÀ NỘI – Deputy Prime Minister Trần Hồng Hà has praised the hard work of all those involved in the draft decree on land reforms, which are due to be imposed five months earlier than anticipated.
China remains top priority in Việt Nam

China remains top priority in Việt Nam's foreign policy: President

President Tô Lâm and Chinese Ambassador to Việt Nam Xiong Bo spoke highly of the recent strong progress in the bilateral relations, especially since the two countries reached consensus in elevating the ties and building a Việt Nam- China community with a shared future that carries strategic significance.
Experts propose tax on gold trades to curb market volatility

Experts propose tax on gold trades to curb market volatility

HÀ NỘI — Experts have recommended implementing a tax on gold transactions to help curb the demand from certain investor groups, particularly those engaging in speculative activities and gold price manipulation.
Construction of new Vietnam-Singapore IP begins in Lang Son

Construction of new Vietnam-Singapore IP begins in Lang Son

The Lang Son provincial People’s Committee and the Vietnam Singapore Industrial Park and Township Development Joint Stock Company (VSIP JSC) on June 14 commenced the construction of VSIP Lang Son project – the 16th of its kind in Vietnam.
Viet Nam seeks greater role in multi-billion semiconductor market

Viet Nam seeks greater role in multi-billion semiconductor market

Viet Nam accounted for 10% of semiconductor chip exports to the U.S. in the 12 months ending this February, ranking third after Malaysia and Taiwan.
Revised law proposes sweeping changes to pharmaceutical industry

Revised law proposes sweeping changes to pharmaceutical industry

HÀ NỘI — A revised version of the Law on Pharmaceuticals 2016 will be presented to the National Assembly for discussion and feedback during a legislative meeting from June 17 to 28.
Hoa Binh Province develops industrial clusters

Hoa Binh Province develops industrial clusters

(VEN) - The northern province of Hoa Binh has issued many policies to develop industrial clusters (ICs), contributing to the provincial industrial growth.
Vietnam increases in importance in world investors

Vietnam increases in importance in world investors' eyes: HSBC

Viet Nam is poised to become one of the fastest growing economies in the region in the coming years, according to experts from HSBC.
Forum promotes Korean ICT investment to central region

Forum promotes Korean ICT investment to central region

A forum was held on June 10 in the central province of Quang Nam to promote the cooperation between the Republic of Korea (RoK) and Vietnam in the information and communications technologies (ICT) sector.
Canadian enterprises interested in Vietnamese market

Canadian enterprises interested in Vietnamese market

The Vietnam Trade Office in Canada has coordinated with agencies of the host country to hold a business dialogue in Toronto, drawing the attention of Canadian businesses that have invested in Vietnam and those planning to seek opportunities in this dynamic Asian market.
Numerous opportunities for cooperation between Slovenian, Vietnamese firms: insider

Numerous opportunities for cooperation between Slovenian, Vietnamese firms: insider

There are plenty of opportunities for Vietnamese enterprises to expand investment in Slovenia which is located in the centre of Europe and boasts an export-oriented economy along with strengths in a variety of fields such as transportation, logistics, engineering and pharmaceuticals, according to Vesna Nahtigal, General Manager of the Chamber of Commerce and Industry of Slovenia (CCIS).
ADB supports financial access for women-owned businesses in Vietnam

ADB supports financial access for women-owned businesses in Vietnam

The Asian Development Bank (ADB) and Lien Viet Post Joint Stock Commercial Bank (LPBank) on June 12 signed a financing package of up to 80 million USD to expand access to finance for a women-owned small and medium-sized enterprises (WSMEs) project in Vietnam.
Tax sector fulfils nearly 52% of State budget collection projection

Tax sector fulfils nearly 52% of State budget collection projection

The General Department of Taxation on June 5 reported that the total State budget collection of the tax sector in the first five months of this year was estimated at 767.41 trillion VND (30.19 billion USD), equivalent to 51.6% of the yearly projection and representing a year-on-year rise of 14.9%.
Settlement of weak banks remains tough: SBV

Settlement of weak banks remains tough: SBV

The settlement of weak banks has faced difficulties as the work mainly depends on the voluntary participation of well-performed banks, the State Bank of Vietnam (SBV) has said.
Credit growth quota policy needs to ensure safety of banking system

Credit growth quota policy needs to ensure safety of banking system

The State Bank of Vietnam (SBV) this year removed the credit growth quota for foreign banks, but the policy remains for Vietnamese banks, due to concerns about rising bad debts, the security of the banking system and macroeconomic instability.
Joint efforts underway to solve plastic waste challenge in HCM City

Joint efforts underway to solve plastic waste challenge in HCM City

HCM CITY — In order to address the growing issue of pollution, HCM City has been launching various joint dissemination campaigns and activities with businesses to encourage its dwellers to reduce the use of single-use or non-degradable plastic bags, and collect and recycle plastic waste.
Việt Nam issues national plan to eliminate ozone-depleting substances

Việt Nam issues national plan to eliminate ozone-depleting substances

Việt Nam will promote the transition to technologies that utilise substances with low or zero global warming potential, and roll out sustainable cooling solutions to cut emissions by 11.2 million tonnes of CO2 equivalent by 2045.
Vinh Tan thermal power plants apply technology in dust control

Vinh Tan thermal power plants apply technology in dust control

(VEN) - To control dust released into the environment during production, thermal power plants of the Vinh Tan Power Center of Vietnam Electricity (EVN) have installed Electrostatic Precipitator (ESP) systems for each power generation unit, thereby helping control dust treatment efficiency at over 99.6 percent.
Vietnam, France cooperate towards net zero goal

Vietnam, France cooperate towards net zero goal

France is ready to work with Vietnam to promote cooperative activities in the field of green development and reducing net emissions by providing advanced technical solutions, French Ambassador to Vietnam Olivier Brochet said on June 6.
FPT helps Da Nang become Vietnam’s "Silicon Valley"

FPT helps Da Nang become Vietnam’s "Silicon Valley"

FPT is accompanying Da Nang in preparing and training high-quality human resources for the semiconductor industry, with a goal of helping the central city become a "Silicon Valley" of Vietnam.
Identifying right technology key for business evolution, competitiveness forum

Identifying right technology key for business evolution, competitiveness forum

The future of Vietnamese businesses amid major technology trends, and choosing sustainable technologies to achieve resilience and create tomorrow’s growth engine were among the topics discussed at the International Innovative Business Forum in HCM City on June 12.The future of Vietnamese businesses amid major technology trends, and choosing sustainable technologies to achieve resilience and create tomorrow’s growth engine were among the topics discussed at the International Innovative Business Forum in HCM City on June 12.
Sci-tech application for sustainable development

Sci-tech application for sustainable development

(VEN) - In a recent interview with the Vietnam Economic News’ Quynh Nga, Deputy Director of the Science and Technology Department under the Ministry of Industry and Trade (MoIT) Tran Minh said science and technology research results have been applied in various areas of the MoIT, bringing high efficiency to businesses.
The international exhibition on telecommunication & information technology opens in HCMC

The international exhibition on telecommunication & information technology opens in HCMC

Vietnam ICTComm, the international exhibition on telecommunication, information technology, and communication has opened in Ho Chi Minh City (HCMC).
Circular economy seen as lifeline for Mekong Delta

Circular economy seen as lifeline for Mekong Delta's agriculture

With climate change, rising sea level posing significant threats, experts are advocating for a shift toward a circular economic model in the Mekong Delta, Vietnam's agricultural powerhouse.
Quang Ninh strives to become northern region’s marine aquaculture hub

Quang Ninh strives to become northern region’s marine aquaculture hub

The northeastern province of Quang Ninh aims to become a fisheries hub in the northern region by 2030.
Vietnamese now official language in San Francisco

Vietnamese now official language in San Francisco

The San Francisco Board of Supervisors has freshly voted unanimously to formally declare Vietnamese an official city language that requires the authorities’ provision of translation services.
Việt Nam nearing goal of universal health insurance

Việt Nam nearing goal of universal health insurance

The Việt Nam Social Security (VSS) always strives to ensure full, timely and legitimate benefits for participants. The number of health insurance card holders going for medical examination and treatment increases rapidly year after year.
Việt Nam companies attend international travel expo in Hong Kong

Việt Nam companies attend international travel expo in Hong Kong

Together with the national flag carrier Vietnam Airlines, companies from Vietnam are taking part in the Hong Kong International Travel Expo (ITE-2024) in Hong Kong (China) from June 13-16.
Fundamental shift needed, SCIC proposes change in state capital management

Fundamental shift needed, SCIC proposes change in state capital management

There needs to be a fundamental shift from strengthening management in state-owned-enterprises (SOEs) to consolidating and developing while building several large-scale, efficient economic groups capable of regional and international competition in key economic sectors, said the State Capital Investment Corporation (SCIC).
Vietjet offers 50% off tickets on three international routes

Vietjet offers 50% off tickets on three international routes

Vietjet is giving passengers up to 50 per cent off airfare for flights between Việt Nam and Chengdu, Xi'an and Hong Kong.
Long Hậu sets to divest from Sài Gòn - Hiệp Phước Port

Long Hậu sets to divest from Sài Gòn - Hiệp Phước Port

As of March 31, Long Hậu held 80,000 shares in Sài Gon - Hiệp Phước Port, equivalent to an investment value of VNĐ80 billion (US$3.1 million).
tcty-dau-khi-vn-pv-power-2022
Huế Int’l Arts Festival Week draws over 100,000 visitors

Huế Int’l Arts Festival Week draws over 100,000 visitors

The 2024 Huế International Arts Festival Week, which wrapped up on June 12 evening, attracted over 19,000 foreign tourists and more than 81,000 domestic ones, according to the organisers.
French conductorpianist to host concert tour in VN

French conductorpianist to host concert tour in VN

French conductor and pianist David Greilsammer will host a concert tour across Việt Nam, starting in HCM City on June 18.
Sông Hồng Festival 2024 promotes cultural exchange between Việt Nam and China

Sông Hồng Festival 2024 promotes cultural exchange between Việt Nam and China

The Red River Festival will be held from September to November 2024 in Lào Cai Province, with invitations to Yunnan Province, China and provinces along the river in Việt Nam.
Concert honours Vietnamese composers

Concert honours Vietnamese composers

The concert features the Việt Nam National Symphony and Orchestra (VNSO) playing pieces by renowned composers Đỗ Hồng Quân, Trần Mạnh Hùng, the late Đỗ Dũng, PQ Phan and emerging musician Phó Đức Hoàng.
4-day Nha Trang Beach Tourism Festival begins

4-day Nha Trang Beach Tourism Festival begins

The Nha Trang Beach Tourism Festival has opened in the south-central coastal province of Khánh Hòa with music and dance performances by popular artists.
Thanh Hóa plans to promote tours connecting with Laos province

Thanh Hóa plans to promote tours connecting with Laos province

The north-central province of Thanh Hóa plans to develop and exploit tours that connect it with the Houaphanh province of Laos.
Cửa Đại Beach to kick start month-long Summer Fest

Cửa Đại Beach to kick start month-long Summer Fest

Children aged from five to ten, will be racing in the ‘Kids Run’ in the Children Summer Camp on Cửa Đại Beach in the ancient town on June 15, heralding the start of the Hội An Summer Festival.
Photo contest promotes tourism in Lâm Đồng

Photo contest promotes tourism in Lâm Đồng

The Tây Nguyên (Central Highlands) province of Lâm Đồng and its people are the themes of a photo contest launched by the HCM City Photography Association this week.
Mobile Version