Developing national brand - a must
Deputy Minister of Industry and Trade Do Thang Hai speaking at the forum (Credit: VNA)
Speaking at the 9th Forum on Vietnam National Branding in Hanoi on March 11, Hai, who is permanent Vice President of the National Brand Council, said that Vietnam has signed a number of free trade agreements, particularly the Trans-Pacific Partnership (TPP) agreement, which means that opportunities are coupled with challenges.
If there are no specific measures to build and promote the national brand, enterprises, over 90% of which are small and medium-sized, cannot take advantage of the opportunities afforded by the trade agreements, he affirmed.
Samir Dixit, Managing Director of Brand Finance Asia-Pacific, stated that Vietnam national branding was assessed at US$140 billion in 2015, down 19% from the US$172 billion of 2014.
According to him, the value of Vietnam’s national brand name is four times lower than Indonesia’s and three times lower than Singapore’s and Malaysia’s.
These figures show the weakness of the Vietnam brand name. Notable, the country is still weak in product quality and life cycle, and in enterprises’ social responsibilities.
Although Vietnam holds great potential and advantages in tourism development, the country is defeated by the Philippines whose national brand ranks first in ASEAN in terms of value, he added.
Sharing the viewpoint, Thierry Noyelle, senior advisor to a technical co-operation programme between the Vietnam Trade Promotion Agency and Switzerland’s State Secretariat for Economic Affairs, said that a survey of 63 websites from Vietnamese companies participating in the National Branding Programme showed their contents were poor and only 10 sites had the National Brand emblem –Vietnam Value logo – on their websites.
Therefore, he asked businesses to immediately foster brand promotion. Along with big companies, the National Branding Programme should be expanded to small- and medium-sized enterprises to help them intensify exports./.
Source: NDO/VNA
See also
VN seafood exports up 6% in first four months
07:00 | 20/05/2024 Major exports
Việt Nam spends nearly $1b importing cars in the first four months of 2024
06:00 | 18/05/2024 Foreign trade
Aquatic product exports enjoy 6% growth in four months
07:00 | 16/05/2024 Major exports
Vietnamese products to the EU could face suspension due to safety violations
06:00 | 13/05/2024 Foreign trade
Việt Nam coffee exports to Singapore scant, room to grow enormous
08:00 | 12/05/2024 Major exports
US initiates first sunset review of laminated woven sacks imported from Việt Nam
06:00 | 12/05/2024 Foreign trade
See more news
Vietnam's durian exports to China boom in Q1
06:00 | 11/05/2024 Major exports
International tea and coffee exhibitions opens in HCMC
15:57 | 10/05/2024 Trade
Real estate market in the South picking up
06:00 | 10/05/2024 Domestic market
Timber and wood product exports grow
09:06 | 08/05/2024 Major exports
Firms get updates on EU regulations on imported agricultural products, foods
06:10 | 08/05/2024 Foreign trade
Food safety key for exports to Northern Europe
06:00 | 08/05/2024 Foreign trade
Vietnam leads in export rice prices globally
14:16 | 06/05/2024 Major exports
Vietnam targets 2 billion USD in cassava export by 2030
06:00 | 06/05/2024 Major exports
Vietnamese pomelo to be exported to Australia
08:52 | 04/05/2024 Major exports
Trade surplus hits $8.4 billion in four months: GSO
10:07 | 01/05/2024 Foreign trade
Branding essential for leverage of FTA opportunities
17:14 | 20/05/2024 Vietnamese Brands
MoIT seeks to address material bottleneck
16:50 | 20/05/2024 Support industries
Hà Nội calls for investments in six urban areas projects
10:00 | 20/05/2024 Economy
Vietnam, France look to boost economic partnership
09:40 | 20/05/2024 Vietnam and EU
Central bank to inspect gold trading activities
09:17 | 20/05/2024 Finance-Banking
Multimedia
Royal antiques presented at metaverse exhibition
11:15 | 18/05/2024 Lifestyle
Việt Nam plans to preserve ethnic minorities’ intangible cultures at risk of disappearing
06:00 | 15/05/2024 Lifestyle
The Hải Phòng Red Flamboyant Festival celebrated the city's special UNESCO status
16:49 | 13/05/2024 Lifestyle
HCM City: top spot in Việt Nam for slow travel lovers
09:00 | 13/05/2024 Tourism
The Anam Cam Ranh named among Vietnam’s best family hotels
06:00 | 11/05/2024 Vietnamese Brands
Tax, land rent payment deadlines to be extended this year
06:00 | 19/05/2024 Policy
Ministry proposes tax filing deadline extension for 2024
06:00 | 17/05/2024 Policy
Viet Nam targets to have 2 million enterprises by 2030
07:00 | 15/05/2024 Policy
Law on Telecommunications hoped to promote development of new telecoms services
06:00 | 13/05/2024 Policy
MoIT seeks to address material bottleneck
16:50 | 20/05/2024 Support industries
Vietnamese steel affirms position in world market
07:00 | 20/05/2024 Industry
Concerted efforts to reduce manufacturing inventory
06:00 | 20/05/2024 Industry
Energy giants plan for national power plan
06:00 | 18/05/2024 Energy
Delegation from EU, Netherlands explore investment opportunities in Thai Nguyen
07:10 | 18/05/2024 FDI
Desk established in Dong Nai to support Japanese investors
09:02 | 16/05/2024 Investment
Vietnam should not miss opportunities to attract FDI
08:00 | 14/05/2024 FDI
New wave of Chinese investment
06:00 | 12/05/2024 FDI
Central bank to inspect gold trading activities
09:17 | 20/05/2024 Finance-Banking
Banks raise interest rates to attract depositors
16:47 | 17/05/2024 Finance-Banking
Credit access obstacles lifted for collective economic entities
06:00 | 16/05/2024 Finance-Banking
Government urged to narrow domestic, global gold price gap
08:36 | 15/05/2024 Finance-Banking
First provincial biodiversity museum launched in Quảng Nam
06:00 | 19/05/2024 Environment
Enhancing informal sector’s role in EPR implementation
06:00 | 18/05/2024 Environment
Centre opened to serve environmental data integration, monitoring network operation
06:00 | 16/05/2024 Environment
Capacity building for policy makers, large emitters on ETS and carbon market
08:48 | 15/05/2024 Environment
Semiconductor investment prioritized
06:29 | 17/05/2024 Science - Technology
Science-technology - foundation for nation’s development PM
06:00 | 16/05/2024 Science - Technology
Full cyber stream ahead Bắc Giang focuses on digital society development
06:00 | 11/05/2024 Science - Technology
35 localities piloting four-wheel EVs for tourists, despite no official legal regulations
07:00 | 09/05/2024 Science - Technology
Government tightens vessel control to fight IUU fishing
07:00 | 20/05/2024 Society
HCM City to complete 183km of metro routes by 2035
06:00 | 17/05/2024 Society
Railway sector gets creative to attract passengers
07:00 | 15/05/2024 Society
Việt Nam’s largest high-speed ship service from HCM City to Côn Đảo launched
07:00 | 14/05/2024 Society
Branding essential for leverage of FTA opportunities
17:14 | 20/05/2024 Vietnamese Brands
Vietnamese agricultural products to take part in Foodservice Australia 2024
15:08 | 17/05/2024 Vietnamese Brands
PV GAS launches Month of Workers
10:22 | 16/05/2024 Companies
National Brand Program promotes prestigious Vietnam
13:09 | 15/05/2024 Vietnamese Brands
Royal antiques presented at metaverse exhibition
11:15 | 18/05/2024 Lifestyle
Việt Nam plans to preserve ethnic minorities’ intangible cultures at risk of disappearing
06:00 | 15/05/2024 Lifestyle
The Hải Phòng Red Flamboyant Festival celebrated the city's special UNESCO status
16:49 | 13/05/2024 Lifestyle
Nguyễn Dynasty Urns in Huế make it to the UNESCO Memory of the World List
07:00 | 11/05/2024 Lifestyle
Tourism sector goes green for sustainable development
08:22 | 19/05/2024 Tourism
Sustainability plays significant role in choices of travellers
13:00 | 18/05/2024 Tourism
Vietnamese tourism information centre opened in India
08:00 | 18/05/2024 Tourism
Mysterious 'floating' lake discovered in Quảng Bình
16:54 | 13/05/2024 Tourism