The gateway for Vietnamese products to enter major markets

The Ministry of Industry and Trade (MoIT) has recently held a ceremony to honor and present national-level certificates for outstanding rural industrial products in the sixth edition of the program (2025). This key activity under the National Industrial Promotion Program aims to recognize the most exceptional products selected from regional-level competitions in 2024.

This year’s program recognized 108 outstanding products and product sets. The event not only fosters production and trade but also enhances the competitiveness of rural industrial establishments. It further places greater responsibility on enterprises to maintain and continuously improve product quality following such recognition.

Speaking to the Vietnam Economic News, Nguyen Thanh Tam, Director of Tam Hoa Cooperative (Cao Bang Province), emphasized that the national award serves as both a recognition of product quality and serves as both recognition of product quality and a stepping stone to broader markets.

“To win this award, products must undergo a rigorous selection process, from provincial and regional rounds to the national level. This recognition builds consumer trust and opens doors for our products to enter major supermarket systems and modern distribution channels. In fact, following the award, our products quickly reached AEON, Big C, Vinmart, Soi Bien, Big Green, and hundreds of other retail outlets nationwide”, shared Nguyen Thanh Tam.

She added that the MoIT’s support and industrial promotion programs have helped enhance productivity, reduce material loss, and ensure environmental safety. “Our products maintain traditional essence while meeting modern market standards. This is the sustainable development direction, preserving cultural identity while embracing technological innovation,” she said.

According to Nguyen Thanh Tam, the award, together with trade promotion and technical assistance, has served as a strong driver for enterprises to innovate, improve product quality, and expand their market reach. “Developing rural industrial products requires balancing traditional identity with the pursuit of higher value to compete in both domestic and international markets. The award, in this sense, represents a gateway for Vietnamese brands to access global markets,” she affirmed.

Empowering Vietnamese enterprises on the path to integration

According to Hoang Chuan, Director of Hoang Phu Production Co., Ltd. (Dong Nai province), the national recognition has been both a source of confidence and a driving force for the company to further promote Vietnamese cashew nuts in global markets. After being honored for three consecutive terms, Hoang Phu Production Co., Ltd. has steadily consolidated its position in the domestic market while paving the way for exports.

“Being recognized three times as a national-level outstanding product affirms our consistent efforts to build a reputable brand. Each award has broadened our visibility and strengthened consumer trust. This third recognition marks a significant milestone, opening up broader opportunities for sustainable growth,” emphasized Hoang Chuan.

With support from the MoIT, the company has successfully participated in major trade fairs, gaining wider exposure to both domestic consumers and international partners. “The ministry’s continued support has enabled us to confidently take part in the global value chair,” he added.

No longer just a local brand, Hoang Phu Production Co., Ltd. has emerged as a source of pride for Vietnam’s cashew industry. Following its recognition at the national level, the company continues to enhance product quality, expand production capacity, and strengthen export potential, thereby reaffirming the crucial role of rural industrial products in the country’s broader economic development.

Alongside its brand consolidation efforts at home, Hoang Phu Production Co., Ltd. is also developing a value chain aligned with international standards. The company has invested in advanced processing technologies and maintains strict quality control from raw materials to finished products, ensuring that every cashew nut embodies the craftsmanship and reputation of Vietnamese producers.

The National Award for Outstanding Rural Industrial Products stands as a testament to the intellect, creativity, and aspirations of Vietnam’s rural enterprise community. Each recognized product demonstrates excellence in quality, innovation, and usability, reflecting the unwavering commitment of Vietnamese producers to preserving cultural identity while adapting to modern market demands.

Beyond symbolic value, the award serves as a tangible launchpad, enabling rural enterprises to penetrate supply chains, enhance competitiveness, and elevate the global presence of Vietnamese goods. Through the program, enterprises gain access to the MoIT’s support mechanisms, from technological upgrading and trade promotion to brand development and human resource training.

Building upon these achievements, an increasing number of rural cooperatives and small-scale producers have embraced technological advancement, improved packaging, and enhanced quality, moving toward green and sustainable growth. The award has also motivated enterprises to elevate their production culture, build socially responsible brands, and contribute to national new rural development goals.

Ultimately, each honored product is not only a source of local pride but also a reflection of the resilience, ingenuity, and creative spirit of the Vietnamese people, those who preserve the nation’s cultural soul while integrating modern values into every product made in Vietnam.