Michelin, a global leader in sustainable mobility and advanced composite solutions, hosted the Asia Pacific Media Day 2025 at its Nongkhae site in Saraburi, Thailand, under the theme “Michelin Beyond Performance.”

The annual event brought together regional media, industry partners, and company executives to showcase Michelin’s evolving vision, one that goes beyond tire innovation to embrace sustainability, human-centric progress, and advanced materials technology.

Opening the event, Manuel Fafian, President and Managing Director of Michelin Asia Pacific, emphasized the company’s transformation journey. “Our ambition goes beyond performance,” he said. “We are building a future where every product, every solution, and every experience contributes to a better way forward, for people, for profit, and for the planet. Today’s Media Day is a showcase of how we are bringing this future to life.”

From achieving the world’s first electric land-speed record in 1899 to pioneering sustainable tire technologies today, Michelin has continuously pushed the boundaries of innovation. Keynote sessions and workshops at the event illustrated the company’s evolution into a leading provider of composite solutions across sectors including mobility, healthcare, aerospace, and low-carbon energy.

Cyrille Roget, Michelin’s Technical and Scientific Communication Director, shared the Group’s latest advances in eco-friendly tire design, focusing on life cycle assessment, bio-sourced materials, and optimized rolling resistance. He noted that more than 80% of a tire’s environmental footprint occurs during use, highlighting the importance of holistic product design and responsible manufacturing.

A highlight of the Media Day was a panel discussion featuring Michelin’s strategic partners—DHL, Mon Transport, and SweetVarnVarn, alongside key opinion leaders in the industry. The session explored how cross-sector collaboration is accelerating sustainability in logistics, manufacturing, and mobility. Panelists shared joint initiatives focused on reducing carbon emissions, scaling sustainable logistics, and aligning shared KPIs to track progress in emerging markets. The discussion underscored the importance of shared values, innovation, and long-term commitment in driving measurable impact.

Attendees also toured Michelin’s Nongkhae manufacturing site, visiting production lines for Aircraft Tires and Truck & Bus Tires. The tour offered a behind-the-scenes look at how advanced engineering and digital innovation are integrated into Michelin’s production processes, where efficiency, precision, and sustainability work hand in hand to deliver world-class quality.

The event concluded with a MICHELIN Guide Dining Experience curated by GOAT Bangkok, a One MICHELIN Star restaurant. The exclusive dinner, themed around “composites,” paid homage to Michelin’s blend of science, creativity, and craftsmanship. Each dish combined diverse Thai ingredients and techniques to reflect the idea of composites, where multiple elements come together to form something stronger, lighter, and more adaptable.

The experience encapsulated Michelin’s philosophy of transforming innovation into emotion, turning the invisible into the unforgettable, and redefining what performance truly means in a sustainable future.