Vietnam is emerging as one of Southeast Asia’s most promising markets for digital transformation and IT infrastructure upgrades. As businesses shift to Windows 11, the demand for secure, AI-ready, and durable devices is growing rapidly.

ASUS, currently leading Vietnam’s consumer laptop market and the segment of AI-powered Windows laptops, positions its Expert Series as a trusted partner for organizations navigating digital change. Built on the philosophy “Trusted by IT Experts, Built for Worry-Free Business,” the lineup emphasizes durability, integrated AI, security, and reliable after-sales support.

Durability in Vietnam’s conditions

Vietnam’s tropical climate, marked by high humidity, dust, and sharp temperature variations, presents tough challenges for IT devices. Daily use in cafés, outdoor points of service, or constant transport on motorbikes exposes laptops to risks beyond typical office settings. Durability, therefore, becomes critical.

Modern enterprise devices increasingly adopt military-grade standards and undergo extensive testing to ensure resilience. Features like spill-resistant keyboards, reinforced screens, and durable hinges address common accidents such as liquid spills or pressure from small objects. This approach reflects a wider trend in business hardware design: tailoring devices to real-world conditions rather than relying solely on lab environments.

AI as a new standard 

The global PC industry is shifting toward AI-enabled hardware. Gartner forecasts that by 2026, more than half of PCs shipped will be equipped with on-device AI capabilities.

Built-in AI functions, such as meeting transcription, real-time captions, bilingual translation, and image creation—are becoming everyday tools. Crucially, these tasks are increasingly processed locally on NPUs (Neural Processing Units), ensuring faster performance and stronger data security. For Vietnam’s SME-dominated economy, such features promise to streamline operations, bridge language barriers, and enhance hybrid work productivity.

Security and sustainability 

With sensitive data moving to endpoints, enterprises view security as non-negotiable. Business laptops now come with multi-layer protection, from secure boot processes to enterprise-level software management. Licensed operating systems guarantee compliance and timely updates, while remote management and cloud recovery tools reduce IT workloads.

Sustainability is equally important. Devices designed with recyclable materials, certified for energy efficiency, and built for easy upgrades extend product lifespans and reduce e-waste. As Vietnam advances its green growth agenda, such considerations increasingly shape procurement choices.

Services as a long-term commitment

Beyond hardware, service ecosystems have become a key differentiator in enterprise technology. Businesses expect nationwide on-site support, extended warranties, and rapid repair solutions to minimize downtime. Options like next-business-day service, global coverage, or policies that allow customers to keep faulty drives for data security illustrate how vendors are adapting to real business needs.

This trend is especially relevant for small and medium-sized businesses in Vietnam, many of which lack specialized IT teams. Flexible warranty packages and simplified upgrade paths allow them to access enterprise-grade reliability without the complexity of corporate procurement.

Redefining enterprise laptops for SMEs

Small and medium-sized enterprises account for 98% of Vietnam’s businesses. Their rapid transition from household operations to formal enterprises has fueled demand for professional IT solutions. Yet the perception that enterprise laptops are reserved for large corporations still lingers.

Industry leaders are addressing this gap by making business-class devices available through mainstream retail and e-commerce channels. Even single-unit buyers can now access enterprise durability, performance, and security, helping to democratize digital transformation for smaller firms. Dedicated stores showcasing enterprise devices also give entrepreneurs hands-on experience before investing in IT upgrades.

Looking ahead 

Vietnam is entering a decisive phase of digital growth. Businesses are not just upgrading to new operating systems—they are demanding devices that combine durability, security, AI integration, and sustainable design.

The rise of AI-enabled and enterprise-grade laptops reflects a broader shift: devices are evolving from simple tools into strategic assets. For Vietnam’s millions of SMEs, resilient and intelligent hardware will play a pivotal role in driving efficiency, enabling innovation, and sustaining long-term growth.