Showcasing outstanding rural industrial products

The Rural Industrial Products Fair and Exhibition 2026 is a trade promotion activity under the National Industrial Promotion Program 2026. The event is organized by the Innovation, Green Transition and Industrial Promotion Agency under the Ministry of Industry and Trade and implemented by the Center for Innovation and Industrial Promotion.

This year’s exhibition features 300 booths representing enterprises, cooperatives, rural industrial establishments, traditional craft villages, and organizations engaged in promoting rural industrial products from localities nationwide.

Products on display cover a wide range of categories, including Outstanding Rural Industrial Products (RISEP) recognized at various levels, processed agricultural, forestry and fishery products, handicrafts, consumer goods, textiles and garments, leather and footwear products, mechanical engineering products, and machinery and equipment serving production activities.

Many regional specialties, traditional craft village products, and export-oriented goods are being showcased at the event. The exhibition provides localities with an opportunity to promote their image, introduce production potential, and expand markets for their products.

The exhibition space has been designed with an open and modern concept, combining product displays and introductions with hands-on experiences. Visitors can meet businesses directly, learn about production processes and brand stories, and purchase products on-site.

Combining modern technology with traditional values

One of the highlights of this year’s exhibition is the large-scale RISEP display area, which presents products representing local production capabilities, innovation, and sustainable development.

Notably, 3D hologram technology has been applied to vividly recreate product images in a three-dimensional space, offering visitors an immersive visual experience. Through modern presentation methods, businesses have additional opportunities to promote their products, enhance customer reach, and improve trade promotion effectiveness.

The exhibition also features display areas dedicated to green transition, innovation, and digital transformation in rural industry. The event offers enterprises and production establishments opportunities to access new technological solutions, efficient production models, and sustainable development trends being implemented in many localities.

Alongside exhibition activities, a series of business matching programs has been organized, connecting manufacturers with supermarket chains, shopping centers, e-commerce platforms, and domestic and international distributors.

Meetings, exchanges, and networking activities have created favorable conditions for businesses to seek partners, expand markets, and improve production and business performance.

The Organizing Committee has also continued to implement product promotion livestream programs on digital platforms to help businesses reach consumers through various channels. During the exhibition, three livestream sessions were held directly at the venue with the participation of key opinion consumers (KOCs), content creators, and social media influencers.

Throughout the event, the exhibition attracted large numbers of Hanoi residents and visitors who came to explore, shop for, and learn about outstanding rural industrial products from different regions across the country.

With more than 300 booths and the participation of numerous Outstanding Rural Industrial Products (RISEP), the Rural Industrial Products Fair and Exhibition 2026 not only provides an effective platform for product promotion and introduction but also contributes to strengthening supply-demand linkages, expanding markets, enhancing product value, and improving the competitiveness of the rural industrial sector amid accelerating digital and green transitions.

The Rural Industrial Products Fair and Exhibition 2026 is being held at the Central Square of Vincom Mega Mall Royal City in Hanoi, bringing together more than 300 booths from enterprises, cooperatives, rural industrial establishments, and traditional craft villages nationwide. The event is part of the National Industrial Promotion Program 2026, contributing to product promotion, business networking, and the development of rural industry.