According to the General Statistics Department under the Ministry of Finance, Vietnam’s total retail sales of goods and consumer service revenue in September 2025 were estimated at VND 598.7 trillion, up 2% from the previous month and 11.3% higher than the same period last year.

The robust growth was attributed to rising domestic demand for goods, services, and tourism, especially during major national celebrations, along with a sharp increase in international visitors to Vietnam.

For the first nine months of 2025, total retail sales and consumer service revenue reached VND 5.176 quadrillion, an increase of 9.5% year-on-year higher than the 8.8% recorded in the same period of 2024. Excluding price factors, the real growth rate was 7.2%.

Breaking down by sector, retail sales of goods were estimated at VND 3.948 quadrillion, up 8.3%; accommodation and food services reached VND 624.4 trillion, up 14.8%; travel services earned VND 69.6 trillion, surging 20.5%; and other services brought in VND 534.1 trillion, rising 12.1% compared to last year.

In September alone, key product groups saw notable increases: apparel sales up 15.2%, food and beverages up 13.8%, cultural and educational items up 11.4%, household goods up 10%, accommodation and catering up 15%, and travel services up 19.7%.

These figures reflect Vietnam’s resilient domestic consumption, which continues to be a major driver of economic growth, supported by a recovering tourism industry and stable market conditions.