MB Life Launches New-Generation Insurance Products

On August 14, 2025, in Hanoi, MB Ageas Life Insurance Company Limited organized the launch ceremony for its series of new-generation insurance products, simultaneously announcing its new brand, MB Life. This is a significant milestone, representing a strong transformation for the insurance enterprise within the ecosystem of MB - one of Vietnam’s leading financial and banking groups.

Starting August 2025, MB Life officially changed its brand name, aiming for a modern, approachable image, fostering connection with customers through an extensive distribution system and a synchronized digital platform. This step is considered timely and aligns with the development orientation of the insurance sector until 2030, with a vision to 2045, building a modern, safe, and efficient insurance market.

The highlight of the launch event was MB Life’s series of new-generation insurance products, meeting the diverse protection needs of customers from individuals, women, and children to entire families.

Lifelong Joy: A life insurance product providing life protection up to 100 years old, featuring valuable contract maintenance bonus benefits, and flexibility in adjusting premiums and sum insured. This is a long-term protection solution that also creates opportunities for safe accumulation.

Critical Illness Insurance: Available in three versions - Children, Standard, and Advanced. The Advanced version is particularly notable for its maximum payout benefit of up to 460% of the sum insured, protection from early to late stages of critical illness, and gender-specific protection features.

Health Care Insurance: Inpatient treatment benefits up to some 152,000 USD/year, outpatient benefits up to 3,800 USD/year, along with an optional maternity package - suitable for young families in the childbearing and small-child rearing stage.

Shining Women: A specialized solution package for women, providing protection against common cancers, nearly 140 critical illnesses, and integrating a financial accumulation feature through the general link fund.

Family Happiness: A comprehensive protection product for the whole family, including health, critical illness, and also featuring accumulation and periodic bonus benefits.

With a diverse portfolio, MB Life affirms its commitment to “protecting today - nurturing tomorrow,” bringing insurance products closer to the practical needs of each customer segment.

Comprehensive Digitization, Sustainable Development

As the insurance sector enters the digital transformation phase, MB Life is heavily investing in technology, applying artificial intelligence, big data, and digital solutions.

Notably, projects like M-Bro, Core Ebao, and the MBAL Style application help manage contracts, provide consultation, and process insurance payouts transparently and conveniently. MBAL Style was honored as a “Top Enterprise with Smart Digital Products” at the Industrie 4.0 Awards 2025, demonstrating MB Life’s correct direction in digitizing the customer journey, from consultation and contract signing to insurance benefit claims.

Digitization not only saves time and cost but also enhances transparency and strengthens customer trust - a key factor for the healthy, sustainable development of the insurance market.

According to the 6-month report for 2025, MB Life achieved the revenue of nearly 118,000 USD, an increase of 48% compared to the same period last year. With this result, MB Life is in the Top 6 life insurance companies for new business premium revenue in Vietnam.

In parallel with business development, MB Life focuses on community activities and social responsibility. Programs such as “Journey of Happiness,” giving gifts to poor students, supporting surgeries for children with cleft lip and palate, building charity houses, and providing health check-ups for the relatives of martyrs and national contributors have spread the image of an enterprise connected with society.

This is the core humanitarian value, aligned with the orientation of Vietnam’s insurance sector: developing the market not only for business benefit but also for the goals of social welfare and sustainable development.With the orientation of developing products closely aligned with practical needs, a comprehensive digitalization strategy, and a commitment to social responsibility, MB Life is affirming its position as a reputable life insurance brand in Vietnam.

In the context of the insurance sector entering a new phase - modernization, safety, and efficiency - the transformation of MB Life has contributed to creating further momentum, spreading positive messages, solidifying consumer trust, and simultaneously promoting the sustainable development of Vietnam’s insurance market.