From February 25-27, the South Asia Travel and Tourism Exchange 2026 (SATTE 2026) took place at the Yashobhoomi Exhibition Centre in Dwarka, New Delhi, India - one of the largest tourism events in the region.

The fair drew thousands of enterprises, tourism promotion agencies and international airlines, underscoring the growing importance of the tourism sector in India’s and South Asia’s economic development strategies.

The Vietnam Airlines booth stood out with an impressive design, attracting a large number of Indian and international partners seeking business connections.

This year, the Vietnamese delegation featured the prominent participation of Vietnam Airlines - India Branch; the An Giang Tourism Association; along with more than 30 travel companies, hotels, resorts and tourism service providers from various provinces and cities across Vietnam. Vietnamese booths were professionally designed, promoting the country as a safe, friendly and culturally rich destination, drawing strong interest from Indian and global partners.

Within the framework of the fair, Bui Trung Thuong, Trade Counselor at the Vietnam Trade Office in India, visited, worked with and encouraged participating Vietnamese enterprises. Acknowledging their proactive efforts to approach the market and build partnership networks, he affirmed that the Trade Office - Embassy of Vietnam in India - always stands ready to accompany and support businesses, not only in goods trade promotion but also in advancing services, tourism and aviation, sectors with strong growth potential in bilateral relations.

At the exhibition, Vietnam Airlines actively promoted its products, routes and cooperation policies in the Indian market, contributing significantly to strengthening direct air connectivity between the two countries and facilitating trade, investment and people-to-people exchanges.

In recent years, the number of Indian tourists visiting Vietnam has grown impressively, making India one of Vietnam’s key source markets. Conversely, Vietnamese travelers’ demand for tourism, spiritual journeys and leisure travel to India has also continued to rise.

According to the Organizing Committee, SATTE 2026 once again affirmed its position as a key B2B networking platform connecting tourism enterprises in South Asia and around the world. The large-scale participation of Vietnamese businesses demonstrates strong determination to effectively tap the Indian market - a vast market of over 1.45 billion people, with a rapidly expanding middle class and rising demand for international travel.

In addition to exhibition activities, the Vietnam Trade Office in India coordinated with local agencies, associations and partners to organize business matching programs, provide market information, offer policy consultations and support enterprises in addressing market-entry challenges. These efforts contribute to concretizing Vietnam’s policy of strengthening economic diplomacy, diversifying markets and promoting service exports.

The presence of Vietnamese enterprises at SATTE 2026 helped promote the country’s image and generate fresh momentum for tourism-aviation cooperation, further deepening and strengthening Vietnam-India trade relations in a substantive and sustainable manner.