Building logistics corridors and sustainable development solutions

The 2026 China - Vietnam Coffee Business Matching Conference was held at the Dianchi International Convention and Exhibition Center in Kunming, Yunnan Province, China, on June 12, 2026. The event brought together senior government officials, industry associations, and a large number of coffee producers, processors, exporters, and importers from both countries to explore cooperation opportunities, establish sustainable supply chain linkages, and promote coffee trade through key border gateways.

At the conference, Li Yi, Deputy Director of the Yunnan provincial Department of Commerce, reaffirmed that Yunnan places great importance on its trade relations with Vietnam. He said the province would continue improving cross-border transport and logistics infrastructure, optimizing customs clearance procedures at border gates, and providing the most favorable policy support to help businesses in both countries shorten delivery times, reduce costs, and enable Vietnamese coffee to penetrate deeper into the Chinese domestic market.

Addressing the conference, Le Hoang Tai, Deputy Director of the Vietnam Trade Promotion Agency under Vietnam's Ministry of Industry and Trade, emphasized that Vietnam is proud to be the world's leading producer and exporter of Robusta coffee, with stable output and increasingly high quality supported by modern deep-processing technologies. To promote sustainable development, he proposed four key groups of solutions, including facilitating import activities, strengthening information exchange on technical standards and market requirements, enhancing cross-border logistics connectivity, and studying the implementation of cooperation programs for the development of high-quality coffee products in line with emerging green consumption trends.

Representing the host locality, Lu Qiang, Vice Governor of the Honghe Prefecture People's Government, expressed strong support for these initiatives and pledged to continue increasing investment, reforming administrative procedures, upgrading joint inspection facilities, and providing maximum support in exhibition and display space so that Vietnamese enterprises can confidently invest, establish direct trade links, and achieve the highest possible economic efficiency.

Strengthening supply chains and enhancing the value of Vietnamese coffee

The conference continued with in-depth perspectives from representatives of industry associations. Li Gonglie, Secretary General of the Yunnan Coffee Association, noted that China's consumer market is experiencing a strong surge in coffee consumption demand, particularly for instant and roasted coffee products favored by younger consumers. He affirmed that the association would actively serve as a bridge by providing information on standards and quota requirements and facilitating direct connections between major Chinese distributors and reputable Vietnamese exporters.

Responding to these expectations, Pham Thang, Vice Chairman of the Vietnam Coffee - Cocoa Association, said that Vietnamese farmers and businesses are strictly complying with international traceability and phytosanitary requirements. He expressed the hope that Chinese partners would strengthen joint ventures and transfer packaging and deep-processing technologies closer to Vietnam's coffee-growing regions so that both sides could capitalize on their respective strengths and increase the added value of the coffee supply chain.

Representing China's coffee business community, Qin Daohui, General Director of Lixian (Menglian) Coffee Co., Ltd., shared practical experience, noting that a thorough understanding of quarantine regulations and environmentally friendly packaging standards is the key to ensuring smooth cross-border trade. Meanwhile, Tran Thuy Nga, General Director of BIG Expo Vietnam Coffee Import - Export Joint Stock Company, stated that her company places a strong focus on researching consumer preferences and continuously improving product flavors to better meet local demand. She also expressed the hope that authorities would continue reducing technical barriers to facilitate business activities.

Trade agreements and meaningful business engagement

The most significant milestone of the conference was the signing ceremony of commercial and economic cooperation agreements between enterprises from the two countries. These included an agreement between Lixian (Menglian) Coffee Co., Ltd. and Hong Kong BaoTeLi Trading Co., Ltd., as well as a contract between Yunnan China Coffee Experimental Science and Technology Co., Ltd. and the Buon Ma Thuot branch of Intimex Group Joint Stock Company. These agreements demonstrated the practical effectiveness of the conference.

Following the official agenda, delegates visited the Hand Embroidery Exhibition Area and the Menglian Economic Exhibition Area at Hall 11, and participated in dynamic business networking activities between Vietnamese and Chinese coffee enterprises. The networking area was clearly divided into three specialized segments: imports and exports of raw coffee materials, imports and exports of processed coffee products, and imports and exports of coffee industry equipment and technologies. Businesses from both countries actively showcased their signature products, exchanged information, and sought trading partners, creating new opportunities for sustainable and practical business cooperation in the future.

The 2026 China - Vietnam Coffee Business Matching Conference concluded successfully, leaving a strong impression through substantive cooperation agreements and commercial contracts between enterprises from both countries.

The event not only created a vibrant trade platform covering three specialized sectors, from raw materials and processed products to technology and equipment, but also reaffirmed the strong commitment of government agencies and industry associations to optimizing cross-border logistics systems, advancing administrative reforms, and promoting green technical standards. These efforts are expected to further strengthen the sustainable development of the cross-border coffee supply chain.