Sun Group's journey helps promote Da Nang's culinary essence globally
The Michelin Guide global culinary collection will officially visit Đà Nẵng, Việt Nam's third city, with the companionship of the destination partner, Sun Group.
The journey to discover the hidden gems in the coastal city of central Việt Nam promises to open a new chapter for Vietnamese cuisine as well as Vietnamese tourism.
Following Hanoi and HCM City, Da Nang becomes the third city in Việt Nam to be awarded the "rising star" status by the Michelin Guide |
Gwendal Poullennec, International Director of the Michelin Guide, said: "We are delighted to continue the Michelin Guide's journey in Việt Nam.
"Following the promising debut last year in Hà Nội and HCM City, Đà Nẵng's inclusion in the Michelin Guide family demonstrates the vibrancy and quality of Vietnamese cuisine, accompanied by its rich history and distinctive flavours from each region.
“Our anonymous inspectors have begun their evaluation journey. We are proud to announce the selection of dining facilities for discerning Vietnamese diners, the international food enthusiast community and visitors in June this year."
The anonymous inspectors, known for their expertise, sophisticated palate and extensive knowledge of international cuisine, have accelerated their journey throughout Đà Nẵng to seek out excellent culinary addresses. Through anonymous visits and rigorous evaluations, the inspectors ensure that only the finest and most unique culinary experiences are recognised and honoured in Michelin's next list in Đà Nẵng.
Da Nang's cuisine impresses Michelin Guide inspectors |
Đà Nẵng's cuisine has a long tradition with each dish bearing a rustic charm but still not lacking in exquisite flavours. Highlights include Bánh xèo (sizzling pancakes), mì Quảng (Quảng Nam style flat rice noodles), bánh tráng cuốn thịt heo (rice paper rolls with pork), bún chả cá (vermicelli with grilled chopped fish), bún mắm (fermented fish noodle soup), bánh canh (thick noodle soup), gỏi cá Nam Ô (Nam Ô raw fish salad), bánh tráng Túy Loan (Túy Loan rice paper), etc.
According to the Michelin Guide, inspectors were deeply impressed by Đà Nẵng's rich culinary heritage. Inspectors greatly enjoyed the experience of sitting in small eateries or street food stalls to indulge in delicious local dishes.
In addition to the unique street food experience, Đà Nẵng's high-end cuisine is also considered attractive and diverse in cooking techniques from local culinary masters and international chefs.
Sun Group continues to accompany the expansion of Michelin Guide's journey in Vietnam |
A significant contribution to the journey of bringing Michelin to Đà Nẵng is the companionship of the destination partner, Sun Group.
Đặng Minh Trường, Chairman of the Board of Directors of Sun Group, said: "Sun Group is delighted to accompany Michelin Guide to Đà Nẵng, contributing to honouring the culinary essence of the coastal city of Central Việt Nam. Since its establishment, the Group has always pursued the goal of promoting the cultural identity and beauty of Việt Nam to the world.
“Đà Nẵng is a land that always offers wonderful experiences with its unique dishes. Sun Group is delighted that this culinary destination has received well-deserved attention and recognition from domestic and international food enthusiasts. Michelin Guide's presence in Đà Nẵng will further strengthen Đà Nẵng's position on the international tourism map, attracting tourists from other countries to visit this place."
In June 2024, Michelin Guide will officially announce the first restaurant selection list in Đà Nẵng and the new list in Hà Nội and HCM City.
Da Nang promises to be an attractive destination for culinary enthusiasts around the world |
In 2024, culinary tourism is one of the four main high-quality product lines that Đà Nẵng's tourism industry is targeting to serve tourists. With the influence of being honoured by the world's leading prestigious culinary awards, Đà Nẵng promises to be an attractive destination for culinary enthusiasts around the world.
Becoming a "destination partner," continuing to accompany the expansion of Michelin Guide's journey in Việt Nam, Sun Group once again demonstrates the Group's dedication in the effort to collaborate and contribute to bringing Đà Nẵng's cuisine as well as Việt Nam's cuisine to the highest international standards, thereby asserting its position on the global tourism map.
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