RoK promotes MICE tourism in Da Nang, Ho Chi Minh City this August

Delegates attending Korea MICE Roadshow held in Vietnam last year. (Photo courtesy of the Vietnam National Authority of Tourism)

The event, to be organised by the Korea Tourism Organization (KTO), is expected to attract around 150 delegates. It is scheduled to take place at Ariyana Convention Centre in Da Nang on August 7 before heading to Nikko Saigon Hotel in Ho Chi Minh City on August 9.

Representatives of the Vietnam National Authority of Tourism, the Vietnam Tourism Association, international airlines and tour operators, as well as both Vietnamese and foreign media outlets will be in attendance at the function.

According to the KTO, the Korean Government declared 2023 and 2024 to be the Visit Korea Year to boost visitor numbers. In response, the KTO has worked out tourism promotion events in Asian countries, especially Vietnam.

Many promotions have also been planned this year in a bid to attract more Vietnamese tourists.

The RoK is currently viewed as a major MICE tourism hub in Asia thanks to its high-quality infrastructure system which can be found in many cities, including Seoul, Busan, Jeju, Incheon, Gyeonggi, and Gangwon.

In the first quarter of the year, nearly 120,000 Vietnamese tourists travelled to the RoK, an annual increase of 8.5%, respectively, from the same period in 2019 before the outbreak of the COVID-19 pandemic.

Last year witnessed the RoK attract more than 420,000 tourists from Vietnam, thereby making it the largest tourist source of the RoK in Southeast Asia and the fifth largest source of tourists for the North-East Asian country worldwide.

Meanwhile, the RoK remained the largest source market for Vietnamese tourism as 3.6 million Korean visitors travelled to the Southeast Asian nation last year.