E-commerce witnessing robust growth

At the Government’s regular press conference for October 2025 held on November 8, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan responded to questions from reporters on solutions to address the issue of counterfeit and imitation goods on e-commerce platforms.

He emphasized that e-commerce in Vietnam is experiencing strong growth, noting, “In 2025, we expect the growth rate to reach around 25-27%, which is very high.”

According to the Deputy Minister, e-commerce is a modern business model that relies on digital platforms to deliver goods to consumers quickly and conveniently, thereby contributing to the overall expansion of domestic trade.

He also affirmed that the majority of businesses selling on e-commerce platforms comply with regulations and offer genuine products, with counterfeit and imitation goods accounting for only a small proportion.

However, Deputy Minister Tan acknowledged that despite the sector’s rapid development, counterfeit, low-quality, and intellectual property-infringing goods continue to infiltrate online channels. “This remains a key challenge in our enforcement work,” he said.

Multi-agency coordination needed to combat counterfeiting

Regarding solutions, the Deputy Minister said the MoIT is implementing several key measures.

First, in terms of legal frameworks, Vietnam already has a comprehensive regulatory system for e-commerce management, violation handling, and consumer protection. These laws clearly define the responsibilities of management agencies, organizations, and individuals involved.

Currently, the MoIT is representing the Government in reporting to the National Assembly on the drafting of the Law on E-Commerce, which will continue to clarify the duties of all stakeholders on e-commerce platforms.

Second, on direction and administration, the Government, the Prime Minister, and relevant ministries have issued numerous resolutions and directives to strengthen efforts against counterfeit goods, including in the e-commerce environment. The MoIT is also implementing a Prime Minister-approved project to combat fake, substandard, and low-quality goods traded online.

Regarding enforcement, market surveillance forces play a core role. Local authorities have been working closely with other functional agencies such as the police and customs to intensify inspections and supervision.

“We have carried out many regular and continuous inspections. Earlier this year, under the Prime Minister’s direction, a peak campaign was launched nationwide, helping prevent and handle multiple violations. However, the ministry views this as an ongoing mission, not a temporary effort,” Deputy Minister Nguyen Sinh Tan stressed.

Third, on the responsibilities of e-commerce platform operators, he noted that under existing regulations, platform owners must verify the origin and authenticity of goods listed for sale, ensuring proper invoices and documentation.

They are also required to establish mechanisms for checking and tracking goods during delivery to protect consumers. If counterfeit or imitation products are detected, platforms must remove the offending sellers within 24 hours.

While e-commerce activities take place in the digital space, physical goods are still traded and delivered, Tan said, underscoring the need for authorities to focus inspections on warehouses and production facilities linked to counterfeit goods.

“We are encouraged by the strong growth of e-commerce, which shows that consumers have confidence in this business model,” said Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan. He expressed his hope that relevant forces, together with e-commerce platform operators, will continue to work closely to prevent and push back against counterfeit and imitation goods in the online environment.