On March 27, in Ho Chi Minh City, the European Chamber of Commerce in Vietnam (EuroCham) announced the successful convening of its 2026 Annual General Meeting (AGM), alongside the appointment of its new Board of Directors and key strategic directions for the coming period.

The AGM, held on March 26, brought together more than 300 members in Hanoi, Ho Chi Minh City, and virtually nationwide. The meeting reviewed the Chamber’s performance over the past year and elected its Board for the 2026 term.

According to EuroCham, the new Board comprises nine directly elected members and eight representatives appointed by affiliated national business associations. The composition includes both returning and newly elected members, continuing the Chamber’s mission to strengthen economic ties between Europe and Vietnam while supporting a more competitive and sustainable business environment.

Following its first meeting on March 27, the EuroCham Board of Directors for the 2026 term has been formally constituted.

Advancing key strategic initiatives

EuroCham Chairman Bruno Jaspaert said the Chamber will roll out strategic pillars in 2026 aligned with its long-term “Impact 2030” vision.

A key initiative is the planned launch of “Whitebook Dialogue Week” in May 2026. The programme is expected to bring together business representatives and government authorities for sector-specific discussions, drawing on recommendations from EuroCham’s 20 Sector Committees and its network of more than 1,400 member companies.

EuroCham also announced adjustments to the format of its annual Business Awards, which will continue to gather outstanding companies from its nine affiliated European business associations.

In addition, the Chamber’s Business Confidence Index (BCI) will be upgraded with an interactive dashboard, offering more detailed data by sector and company size to support business analysis and policy dialogue.

According to Mr Jaspaert, in the context of global economic volatility, EuroCham aims to maintain its role as a reliable partner for the European business community in Vietnam while strengthening engagement with policymakers.

EU - Vietnam ties: Expanding scope for cooperation

Commenting on bilateral relations, EU Ambassador to Vietnam Julien Gerrier noted that ties between the European Union and Vietnam are gaining momentum under the Comprehensive Strategic Partnership framework and the EU - Vietnam Free Trade Agreement (EVFTA).

According to the Ambassador, the recent Global Gateway Business and Investment Forum highlighted growing cooperation potential, particularly in energy, transport, and digital infrastructure, key sectors underpinning green transition, digital transformation, and sustainable development.

Trade and investment flows between the two sides continue to expand, with the EVFTA serving as a critical foundation for market access, tariff reduction, and the promotion of high-quality European investment into Vietnam.

In this context, EuroCham is positioned as an important bridge between the European business community and Vietnamese authorities, helping translate strategic commitments into concrete projects and business opportunities.

Founded in 1998, the European Chamber of Commerce in Vietnam represents the European business community in Vietnam, with more than 1,400 member companies ranging from small and medium-sized enterprises to multinational corporations.

EuroCham operates as a “chamber of chambers,” encompassing nine European business associations and 20 sector committees, contributing to policy dialogue and fostering economic cooperation between Europe and Vietnam.