Tucked within the winding alleys of Hoi An Ancient Town, Ngon Pho Hoi is not just a restaurant, but a celebration of Vietnamese culinary heritage. Formerly known as The Salt, a destination where local ingredients met global inspirations, the restaurant has now embraced a new name and a deeper mission: to bring travelers closer to the heart of Central Vietnam’s traditional flavors.

The name “Ngon Pho Hoi” captures more than just taste. “Ngon” conveys that comforting, deeply satisfying feeling one experiences when enjoying a truly delicious meal. Meanwhile, “Pho Hoi” refers lovingly to the town of Hoi An, a place long known for its rich cultural blend and culinary harmony. Together, the name represents a return to authenticity, a culinary homecoming where simplicity and sophistication meet in every dish.

At Ngon Pho Hoi, the dining experience begins from the moment you step in. The space is warm and welcoming, infused with the rustic charm of Vietnamese design and the quiet elegance of lantern-lit evenings. Guests are invited to enjoy meals throughout the day, from light, refreshing breakfasts to full-bodied dinners that highlight regional specialties.

Signature dishes offer a glimpse into Vietnam’s diverse food culture. A standout favorite is the pomelo and shrimp salad, a refreshing combination of sweet citrus and tender seafood, delicately balanced with herbs and housemade dressing. 

Another must-try is the chicken roasted in bamboo, served alongside crispy sticky rice, offering both texture and flavor that linger long after the last bite. Every dish at Ngon Pho Hoi is thoughtfully prepared with locally sourced ingredients, ensuring freshness, sustainability, and a connection to the land and people.

As the sun sets, the restaurant transforms into a cultural stage. Traditional Vietnamese instruments such as the T’rung and dan tranh are played live in the evenings, creating a serene and immersive backdrop to your meal. The music, paired with the aroma of simmering spices and the gentle glow of silk lanterns, evokes a sense of timelessness that is deeply rooted in Hoi An’s spirit.

According to Mr. Nguyen Thanh Lam, General Manager of the restaurant, the rebranding marks an important shift in philosophy. “We want visitors to feel that every dish tells a story. At Ngon Pho Hoi, it’s not just about serving Vietnamese food. It’s about sharing the soul of our culture. From the way we choose our ingredients to how we present each meal, everything reflects our respect for tradition and our passion for hospitality”.

In June, the restaurant introduced a series of exclusive opening promotions that were warmly received by both domestic and international guests. These included discounts on dining, complimentary desserts and herbal teas for group meals, and special treats for guests who left reviews online. With each promotion, the team at Ngon Pho Hoi aimed to create not just good meals, but memorable moments of connection.

As Hoi An continues to welcome visitors from all over the world, Ngon Pho Hoi has quickly become a must-visit destination for those seeking more than just a bite to eat. It offers a window into the essence of Vietnamese cuisine, wrapped in warmth, music, and heritage.

For travelers seeking an authentic taste of Vietnam, Ngon Pho Hoi promises not just a meal, but an experience that lingers, like the last note of a folk melody, or the aroma of home-cooked food carried on the breeze.