Vietnamese goods brought closer to capital’s consumers

As one of the leading localities in implementing the “Buy Vietnamese Goods” campaign, what has Hanoi achieved so far?

After the 15-year implementation of the campaign, steering committees at different levels have directed information dissemination comprehensively to gradually build consumer habit of the Vietnamese people in general and Hanoians in particular. The connection of goods supply and demand has contributed to stimulating domestic consumption and facilitating production and business activities of Vietnamese enterprises. The city also set up mechanisms and issued policies to ensure the interests of consumers and create favorable conditions for operations of enterprises.

Consumers buy goods at AEON Ha Dong supermarket - photo: Nguyen Hanh

Apart from positive results, the implementation of the campaign has also shown limitations. Accordingly, the awareness of the significance of the campaign has not been promoted widely; or the quality, design and prices of many Vietnamese goods are not yet attractive to consumers.

What are your evaluations of the involvements of Hanoi’s related units in the campaign?

The authorities of Hanoi City have demonstrated their leadership and orientations in the implementation of the campaign, and have drawn the attention, consensus and responses of classes of people and the business community, therefore.

Many solutions have been adopted synchronously to ease difficulties for businesses, boost industrial product development programs, and encourage start-ups, contributing to promoting production and business development and improving competitiveness of Vietnamese enterprises.

Pham Anh Tuan, Vice Chairman of the Hanoi Committee of the Vietnam Fatherland Front - photo: Nguyen Hanh

What are the impacts made by the steering committees at the grassroot levels to residents?

Every year, steering committees at district, town and city levels actively promoted the campaign to local party members, civil servants, union members, and the people, thereby increasing their awareness of the campaign. They coordinated with related agencies to organize trade fairs, spring flower markets, and shipments of Vietnamese goods to remote areas.

The involvement of the steering committees have contributed to strengthening the people’s trust and the trend to use Vietnamese products.

What are the solutions of Hanoi to make the “Buy Vietnamese Goods” campaign more effective?

To improve the effectiveness of the campaign, the city’s steering committee have proactively built an annual working plan focusing on five basic groups of solutions.

First, dissemination of information about the significance of the campaign, specifically Directive No. 03-CT/TW dated May 19, 2021 of the Secretariat; and Directive No. 28/CT-TTg dated October 26, 2021 of the Prime Minister on strengthening the implementation of the Campaign in the new context should be promoted.

Second, coordination with the city People’s Committee is needed to increase dialogues with businesses, and issue policies to encourage domestic production and consumption.

Third, there should be coordination with related units to help businesses stabilize production and develop distribution networks.

Fourth, market inspection and management activities must be strengthened to strictly handle those who exploit the policies to violate laws, such as trading smuggled, counterfeit goods, and more.

Fifth, the vote program “Vietnamese products loved by consumers” should be continued to encourage enterprises to improve goods and services quality to meet consumers’ needs.

However, the prioritized tasks are still discovering and honoring high-quality Vietnamese goods, connecting supply and demand, and bringing high-quality Vietnamese goods closer to consumers. The agency will also mobilize Vietnamese businesses to actively promote their products and services, innovate technology; improve Vietnamese branded goods of high value, quality at reasonable prices and with good sales service to expand the market, and meet consumer needs well.

The diverse and rich forms of communications are expected to create positive changes in people’s awareness and the support from all sectors, agencies, organizations, businesses and people, and also in the behavior, habits and culture of using Vietnamese goods of the Hanoians.