Projecting a modern, green and resilient Tay Ninh

According to the provincial Department of Industry and Trade, this year’s Golden Autumn Fair stands as the largest trade event Tay Ninh has ever participated in. The province views the fair not merely as a commercial exhibition, but as a strategic platform to communicate its development vision, one that harmonizes economic progress with environmental responsibility and cultural identity.

Under the theme “Tay Ninh - Integration and Sustainable Development,” the province’s exhibition space will feature a modern design concept that symbolizes openness, creativity, and technological advancement.

The pavilion will comprise three distinct zones. The Trade and Exhibition Area (200m2) will spotlight key agricultural and industrial products, including dragon fruit, seedless lime, soursop, and bird’s nest, alongside handicrafts and logistics services inspired by the flow of the Vam Co River. The Enterprise Booths Zone will gather 20 leading local businesses offering OCOP-certified products, consumer goods, processed foods, and cosmetics. Meanwhile, the “Thu My Vi” Culinary Zone invites visitors to explore the authentic flavors of Tay Ninh through traditional dishes such as Trang Bang rice noodles, rice paper, shrimp salt, and spring rolls, each a reflection of the region’s creativity and hospitality.

To enhance visitor experience, Tay Ninh’s pavilion integrates LED projection and interactive visuals, creating an immersive journey through the province’s development story, from its agricultural roots to its digital ambitions.

Opening pathways for cooperation and growth

Speaking with the Vietnam Economic News, Tran Dang Tien, Deputy Director of the Tay Ninh Department of Industry and Trade, stressed that preparations for the fair had been conducted early, methodically, and with strategic intent.

“We consider the Vietnam Golden Autumn Fair 2025 not only a showcase, but also an opportunity to reinforce Tay Ninh’s integration spirit and innovative mindset,” he noted. “Every stage, from product selection to booth design, logistics, and communication, has been meticulously coordinated to ensure consistency, professionalism and impact.”

Beyond displaying products, Tay Ninh enterprises will engage directly in business networking, investment promotion, and trade facilitation, seeking new partnerships across domestic and international markets.

“We expect this event to open new directions for Tay Ninh’s goods and enterprises,” Tran Dang Tien affirmed. “Our participation demonstrates a forward-looking vision,  linking green growth with industrial modernization, agricultural innovation, and tourism development.”

Through its participation, Tay Ninh aims to strengthen trade connections while promoting its image as a province balancing economic advancement with cultural continuity. Such positioning aligns with Vietnam’s broader strategy of developing sustainable, innovation-driven local economies capable of contributing effectively to national competitiveness.

“We believe the Vietnam Golden Autumn Fair 2025 will enhance Tay Ninh’s brand visibility, strengthen investor confidence, and lay a solid foundation for local enterprises to expand into regional and global markets,” Tran Dang Tien added.

Tay Ninh’s delegation will include major enterprises representing the province’s economic pillars, Sun Group Tay Ninh, investor of Ba Den Mountain National Tourism Area, a symbol of southern tourism; Thanh Thanh Cong and Bien Hoa Group, a leader in refined sugar and deep-processed sugarcane; Ion Life alkaline water; Thai Tuan Group in textile and fashion; and Long An International Port under Dong Tam Group, representing the logistics strength of the southern economic region.

In addition, Tay Ninh will showcase its OCOP 4 - 5-star products, rural industrial highlights, and agricultural specialties, from rice paper and shrimp salt to bananas, soursop, dragon fruit, seedless lime, bird’s nest, cashew nuts, and soursop tea. Product selection has been based on quality, branding, market potential, and cultural distinctiveness, ensuring that every exhibit represents not only Tay Ninh’s economic capability but also its identity as a vibrant, forward-moving province in Vietnam’s integration journey.

Previously, Vice Chairman of the Tay Ninh provincial People’s Committee Nguyen Hong Thanh emphasized that the 2025 Autumn Fair and the 11th Southern Industry and Trade Event Series represent an important opportunity for Tay Ninh to promote its image, potential, and strengths in industry, trade, agriculture, and tourism to both domestic and international partners.

He requested the Department of Industry and Trade, as the standing agency, to closely coordinate with relevant departments, sectors, and business associations to ensure that Tay Ninh’s exhibition booth is designed in a modern style, rich in local identity, and reflects the province’s spirit of innovation, integration, and sustainable development.