Seminar helps fashion businesses identify future consumers
Speakers at a seminar themed “Future Consumer 2026”, a sideline event of the Aquafina Việt Nam International Fashion Week Fall/Winter 2024 held in Hà Nội from November 13-16. Photo courtesy of Multimedia JSC |
HÀ NỘI - Vietnamese fashion businesses discussed how to identify the consumer profiles and sentiments that will drive business growth in the coming years at a seminar held in Hà Nội on Monday.
The seminar, “Future Consumer 2026,” was organised by the Việt Nam International Fashion Week (VIFW) in collaboration with WGSN, the world’s leading consumer trend forecaster.
WGSN provides global trend insights, expertly curated data, and industry expertise to help clients understand consumer behaviour and lifestyles.
Lê Thị Quỳnh Trang, VIFW Chairwoman, said, “It’s a perfect time to prepare for a new future of Vietnamese fashion. So, trend forecasting is a necessity for domestic businesses to blend with international fashion flow.”
WGSN highlighted major steps to build brands in 2026, including using AI technology, utilising humour and joy for customers to open up new engagement and loyalty opportunities with brands, expanding a brand’s presence, enhancing consumer experience in many stages of life, and providing more opportunities for social engagement.
VIFW Chairwoman Lê Thị Quỳnh Trang and Carla Busazi, CEO at WGSN at the seminar. Photo courtesy of Multimedia JSC |
Carla Busazi, CEO at WGSN, said K-pop and K-beauty had paved the way, but in many countries like Việt Nam, young generations had unique styles and its youth culture and street style have started to spread and influence the rest of the world.
Busazi said thanks to social media, it was easy to approach the latest trends, so it’s time for young fashion brands in Asia to reach global consumers.
She added that it was important for any brand or designer to have something truly authentic and to define their point of view through collections and styles.
She also emphasized that it was time for expansion, connection and collaborations with similar brands around the world.
The seminar is a sideline event of the Aquafina Việt Nam International Fashion Week Fall/Winter 2024, which is taking place in Hà Nội until November 16.
See also
Vibrant cultural rendezvous in Hanoi
15:30 | 22/11/2024 Lifestyle
Cultural activities celebrate Việt Nam Heritage Day
10:06 | 22/11/2024 Culture
Bac Ninh Province: Dong Ho folk painting needs urgent safeguarding
15:04 | 20/11/2024 Culture
Vietnamese designers tell stories of culture at Fashion Week
10:14 | 20/11/2024 Culture
Creative City promotes socio-economic development, says expert
09:59 | 20/11/2024 Lifestyle
Five Vietnamese creations listed among the world’s 100 best-rated dishes with coconut
10:54 | 19/11/2024 Culture
See more news
Hà Nội aims to popularise craft village to the world
10:48 | 19/11/2024 Culture
Prime Minister joins Việt Nam Day in Brazil
11:09 | 18/11/2024 Culture
Kiên Giang to host Khmer cultural festival
16:45 | 13/11/2024 Culture
Two Vietnamese artists nominated for Grammy Awards
17:02 | 12/11/2024 Culture
Great Solidarity of Ethnic Groups Week to take place next week
09:55 | 08/11/2024 Culture
Famous musical star Philip Quast to perform and share experiences in Hà Nội
09:40 | 06/11/2024 Culture
'Cải lương' guru performs in TV programme
09:34 | 06/11/2024 Culture
Calligraphy exhibition highlights literary masterpieces
10:53 | 05/11/2024 Culture
VN int’l fashion week Fall/Winter 2024 prepares to open
11:38 | 04/11/2024 Culture
Delicacy of Hà Nội’s autumn
11:29 | 04/11/2024 Lifestyle
Vietnam’s automotive supporting industry: A bright future ahead, riding the wave of growth
20:42 | 22/11/2024 Industry
Can Tho eyes stronger cooperation with US partners
17:17 | 22/11/2024 Cooperation
Thai packaging giant takes 30-year lease for largest ready-built factory in Tay Ninh
16:58 | 22/11/2024 Investment
Bulgarian President’s visit to deepen ties with Việt Nam: Ambassador
16:41 | 22/11/2024 News and Events
Association boosts insurance sector’s sustainable development
16:30 | 22/11/2024 Society
Multimedia
Strengthening Vietnam-Cambodia friendship and cooperation
09:00 | 22/11/2024 Infographic
Vietnam - Malaysia Strategic Partnership
10:54 | 21/11/2024 Infographic
Vietnam, Dominican Republic strengthening cooperation
08:45 | 20/11/2024 Infographic
Vietnam - Brazil strategic partnership
10:26 | 19/11/2024 Infographic
Nhon - Hanoi Station elevated urban railway comes into operation
09:04 | 18/11/2024 Infographic
New decree on using telecommunications accounts for payment proposed
09:29 | 22/11/2024 Policy
Parliament approves amendments to pharmacy law
08:54 | 22/11/2024 Policy
VAT tax reduction should continue until mid-2025: Ministry
17:15 | 21/11/2024 Policy
NA deputies scrutinise investment policy for North-South high-speed railway project
08:54 | 21/11/2024 Policy
Vietnam’s automotive supporting industry: A bright future ahead, riding the wave of growth
20:42 | 22/11/2024 Industry
VN's food processing industry struggles to improve quality and value chain integration
11:36 | 22/11/2024 Industry
Tra fish sector aiming for production, processing greening for sustainable development
15:38 | 20/11/2024 Industry
Solutions discussed to ensure coal supply for electricity generation in 2025
16:24 | 19/11/2024 Energy
Thai packaging giant takes 30-year lease for largest ready-built factory in Tay Ninh
16:58 | 22/11/2024 Investment
Workshop seeks ways to attract Japan’s green investment to Vietnam
09:43 | 20/11/2024 Investment
Government approves investment policy to build Cam Lien Industrial Park in Quang Binh
16:57 | 18/11/2024 Investment
Disbursement of public investment must be accelerated: Deputy PM
12:17 | 17/11/2024 Investment
HDBank wins three awards at Vietnam Listed Company Awards 2024
10:53 | 21/11/2024 Finance-Banking
VIB, Flywire partner to streamline cross-border payments for students from Vietnam
16:46 | 18/11/2024 Finance-Banking
Vietcombank issues 2 trillion VND worth of green bonds for first time
18:55 | 16/11/2024 Finance-Banking
UK stands ready to help Vietnam build international financial hub
17:13 | 13/11/2024 Finance-Banking
Significant progress in fisheries' environmental protection but challenges remain
09:35 | 22/11/2024 Environment
Hà Nội prepares for temperature drop as cold front approaches
16:56 | 21/11/2024 Environment
Hundreds of damaged irrigation reservoirs need repairing
09:02 | 20/11/2024 Environment
Greening e-commerce crucial for sustainable development
10:47 | 18/11/2024 Environment
Việt Nam and Korean NIPA strengthen tech cooperation
10:42 | 22/11/2024 Science - Technology
Cyberattack risks surge with AI advancements
10:39 | 22/11/2024 Science - Technology
People, community at heart of digital transformation: Deputy PM
09:26 | 21/11/2024 Science - Technology
AI is core technology of 4th Industrial Revolution: Minister
11:19 | 20/11/2024 Science - Technology
Association boosts insurance sector’s sustainable development
16:30 | 22/11/2024 Society
Vietnam, Venezuela step up educational cooperation
16:23 | 22/11/2024 Society
A series of scientific seminars on influenza prevention
15:15 | 22/11/2024 Society
Insurance Association of Vietnam: 25-year journey of growth
10:49 | 22/11/2024 Society
Doubling insurance product’s payout significantly benefits customers
16:22 | 22/11/2024 Vietnamese Brands
PJICO: 30 years of development
11:19 | 22/11/2024 Vietnamese Brands
VN takes part in food and beverage fair in Chicago
09:45 | 20/11/2024 Vietnamese Brands
Hòa Bình honey awaits reactions from UK
10:41 | 19/11/2024 Vietnamese Brands
Vibrant cultural rendezvous in Hanoi
15:30 | 22/11/2024 Lifestyle
Cultural activities celebrate Việt Nam Heritage Day
10:06 | 22/11/2024 Culture
Bac Ninh Province: Dong Ho folk painting needs urgent safeguarding
15:04 | 20/11/2024 Culture
Vietnamese designers tell stories of culture at Fashion Week
10:14 | 20/11/2024 Culture
Golden time for community-based tourism development
10:38 | 22/11/2024 Tourism
Christmas Festival to entertain visitors to Đà Nẵng
09:53 | 22/11/2024 Tourism
How trekking the mountains lifted me up and above ... the clouds: conquering Lùng Cúng
09:45 | 22/11/2024 Tourism
Blooming buckwheat flowers on Ha Giang roads
14:54 | 21/11/2024 Tourism