Seminar helps fashion businesses identify future consumers

16:47 | 14/11/2024 Culture Follow Ven.vn on

Vietnamese fashion businesses discussed how to identify the consumer profiles and sentiments that will drive business growth in the coming years at a seminar held in Hà Nội on Monday.

Speakers at a seminar themed “Future Consumer 2026”, a sideline event of the Aquafina Việt Nam International Fashion Week Fall/Winter 2024 held in Hà Nội from November 13-16. Photo courtesy of Multimedia JSC

HÀ NỘI - Vietnamese fashion businesses discussed how to identify the consumer profiles and sentiments that will drive business growth in the coming years at a seminar held in Hà Nội on Monday.

The seminar, “Future Consumer 2026,” was organised by the Việt Nam International Fashion Week (VIFW) in collaboration with WGSN, the world’s leading consumer trend forecaster.

WGSN provides global trend insights, expertly curated data, and industry expertise to help clients understand consumer behaviour and lifestyles.

Lê Thị Quỳnh Trang, VIFW Chairwoman, said, “It’s a perfect time to prepare for a new future of Vietnamese fashion. So, trend forecasting is a necessity for domestic businesses to blend with international fashion flow.”

WGSN highlighted major steps to build brands in 2026, including using AI technology, utilising humour and joy for customers to open up new engagement and loyalty opportunities with brands, expanding a brand’s presence, enhancing consumer experience in many stages of life, and providing more opportunities for social engagement.

VIFW Chairwoman Lê Thị Quỳnh Trang and Carla Busazi, CEO at WGSN at the seminar. Photo courtesy of Multimedia JSC

Carla Busazi, CEO at WGSN, said K-pop and K-beauty had paved the way, but in many countries like Việt Nam, young generations had unique styles and its youth culture and street style have started to spread and influence the rest of the world.

Busazi said thanks to social media, it was easy to approach the latest trends, so it’s time for young fashion brands in Asia to reach global consumers.

She added that it was important for any brand or designer to have something truly authentic and to define their point of view through collections and styles.

She also emphasized that it was time for expansion, connection and collaborations with similar brands around the world.

The seminar is a sideline event of the Aquafina Việt Nam International Fashion Week Fall/Winter 2024, which is taking place in Hà Nội until November 16.

Source: VNA

See more news

Music night honours friendship of Vietnam, Latin American countries

15:04 | 16/12/2024 Culture

The 12th Latin American Music Night took place in Hanoi on December 15, showcasing vibrant Latin music and culture.

Hue has rich potential for green, digital economic development

13:07 | 15/12/2024 Culture

Hue holds significant advantages in leveraging its heritage as a foundation for green and digital economic growth.

Kinh Bac Art 3 contemporary painting exhibition opens

13:14 | 08/12/2024 Culture

(VEN) - On the afternoon of December 7, the Kinh Bac Art 3 contemporary painting exhibition was opened at the Appraisal and Exhibition Center of Art and Photography, 29 Hang Bai Street, Hoan Kiem District, Hanoi.

Exhibition on royal culture of Huế opens

14:45 | 04/12/2024 Culture

A special exhibition featuring the history and development of Huế Citadel has opened at the Museum of Hồ Chí Minh City.

Vietnamese artisans bring unique handicrafts to Milan

11:35 | 03/12/2024 Culture

Vietnamese firms are making their mark at the 28th Artigiano International Handicrafts Fair in Milan, the capital of Lombardy - Italy's largest economic and cultural hub, from November 30 - December 8.

Hanoi Digital Pho gives experience of unique culinary essence

09:19 | 03/12/2024 Culture

(VEN) - Hanoi has just introduced to consumers and tourists its cultural heritage - Hanoi Pho - in a unique way, which is digital Hanoi Pho.

Vietnam rises on global beauty map

10:45 | 02/12/2024 Culture

Vietnam has achieved remarkable progress in global beauty rankings, earning increased recognition for its outstanding representatives winning titles at international beauty pageants.

Broken rice and other Vietnamese dishes among the best rice dishes in Southeast Asia

14:15 | 30/11/2024 Lifestyle

Broken rice is a traditional Vietnamese dish typically sold as street food. It consists of broken and imperfect rice grains that were once discarded after the milling process, but today, it has become a signature dish of HCM City.

Hà Nội’s food streets: A symphony of taste in every step

11:10 | 29/11/2024 Lifestyle

The hustle of the city, the simple charm of roadside stalls and the perfect flavours define Hà Nội’s street food soul—simple, yet unforgettable.

Culture week to promote Vạn Phúc traditional silk craft

16:45 | 28/11/2024 Culture

A culture, tourism and trade week at Hà Nội's Vạn Phúc craft village will promote traditional silk weaving November 30-December 6.

Latest Most Read

HGS affirms ground service quality in aviation sector

17:19 | 23/12/2024 Companies

(VEN) - During the 17-year establishment and development period, the Hanoi Ground Services Joint Stock Company (HGS) has affirmed its name and solid position in providing ground services for the Vietnamese aviation sector.

Banking sector: Capital flows with no congestion

17:13 | 23/12/2024 Finance-Banking

(VEN) - So far, despite the difficulties in capital sources, the Vietnamese banking sector continued to maintain stability. Capital injection into the economy has been more favorable, with no congestion like in previous years. That is a great achievement of the sector in 2024.

VAECO contributes to elevating Vietnamese aviation brand

17:11 | 23/12/2024 Vietnamese Brands

(VEN) - A subsidiary of Vietnam Airlines, the Vietnam Airlines Engineering Company Limited (VAECO), currently provides maintenance, repair and overhaul (MRO) services for the entire Vietnam Airlines fleet and over 80 other commercial airlines worldwide.

Amended Electricity Law proves MoIT’s institutional improvement success

17:06 | 23/12/2024 Policy

(VEN) - The amended Electricity Law has been recently passed by the National Assembly, marking a new milestone deeply influenced by the Ministry of Industry and Trade (MoIT) in enhancing the institutional framework in a “rapid” spirit.

FTAs enhance Vietnam-China trade growth

17:02 | 23/12/2024 Cooperation

(VEN) - Economists have said free trade agreements (FTAs) and the establishment of a comprehensive strategic cooperative partnership between Vietnam and China have strongly promoted bilateral trade development in recent years.

UK’s All-Party Parliamentary Group for Vietnam debuts in London

09:14 | 18/12/2024 Cooperation

The UK’s All-Party Parliamentary Group for Vietnam (Vietnam APPG) made its debut in London on December 16, expected to help strengthen the two countries’ comprehensive cooperation as they prepare to celebrate the 15th anniversary of their strategic partnership next year.

PM requests no one be left behind in apparatus restructuring

09:16 | 18/12/2024 Policy

Prime Minister Pham Minh Chinh on December 17 requested the development of regimes and policies to ensure the legal and legitimate rights and interests of officials, civil servants, public employees, and labourers in the restructuring of the organisational apparatus, with no one left behind.

Regional, int’l financial hubs to help boost national economy: Deputy PM

09:19 | 18/12/2024 Economy

Developing regional and international financial hubs in Vietnam is expected to create new mechanisms and resources, and serve as a "boost" for the national economy, Deputy Prime Minister Nguyen Hoa Binh said while chairing a meeting discussing the implementation of the Politburo's conclusion on building the hubs in Hanoi on December 17.

Six SOEs to be transferred back to industry ministry

09:24 | 18/12/2024 Economy

Six State–owned enterprises (SOEs) with a total State stake of 800 trillion VND (31.5 billion USD) will be transferred back to the Ministry of Industry and Trade (MoIT) after six years under the management of the Commission for the Management of State Capital at Enterprises (CMSC).

11 rare monkeys released back into wild in Nghe An

09:27 | 18/12/2024 Environment

Eleven rare monkeys were released into the Pu Huong Nature Reserve in the central province of Nghe An on December 17.

Multimedia

Video Longform Infographic Photo

Glorious tradition of the Vietnam People's Army

08:30 | 22/12/2024 Infographic

The Vietnam People’s Army (VPA) celebrate its 80th founding anniversary on December 22, 2024, a milestone in the army’s glorious history of serving and defending the nation. After 80 years of construction and development, the VPA has truly proven its revolutionary nature as an army “born from the people, fighting for the people, and serving the people”.

Total FDI registered in Vietnam hits 31.4 billion USD in January-November

09:02 | 17/12/2024 Infographic

As of November 30, 2024, the total newly registered capital, adjusted capital, and capital contributions or share purchases by foreign investors in Vietnam reached nearly 31.4 billion USD, up 1% increase compared to the same period last year.

First 11 months of 2024: Import-export turnover increases 15.4%

10:55 | 16/12/2024 Infographic

In the first 11 months of this year, Vietnam’s total import-export turnover reached 715.55 billion USD, up 15.4% against the same period last year, of which exports rose by 14.4% and imports up 16.4%. In the reviewed period, Vietnam enjoyed a trade surplus of 24.31 billion USD.

11-month agro-forestry-fishery exports exceed yearly target

19:55 | 15/12/2024 Infographic

Vietnam’s total export turnover of agro-forestry-fishery products in the first 11 months of 2024 reached 56.74 billion USD, an increase of 19% over the same period in 2023. The sector has exceeded the set target of 54-55 billion USD for the whole year, and is confidently aiming for a new record of 60 billion USD.

Hanoi achieves or exceeds 23/24 socio-economic targets for 2024

08:57 | 13/12/2024 Infographic

Hanoi achieves rather comprehensive results in its socio-economic development in 2024, with 23/24 targets completed or exceeded.

Policy

Amended Electricity Law proves MoIT’s institutional improvement success

17:06 | 23/12/2024 Policy

Ministry proposes extending agricultural land tax exemption through 2030

15:06 | 23/12/2024 Policy

The Ministry of Finance has proposed the National Assembly extend the agricultural land tax exemption until December 31, 2030, a move aimed at encouraging investments in agriculture and rural areas to improve the competitive edge of the agricultural products amidst deeper international integration.

Gov't targets to gradually make English second language at schools by 2030

15:45 | 21/12/2024 Policy

The Government has approved a plan for international cooperation in the field of education and training until 2030 in order to improve the quality of workforce for socio-economic development.

Nine newly-adopted laws made public

16:42 | 20/12/2024 Policy

The Presidential Office on December 20 announced the President’s order to make public nine new laws that were passed by the 15th National Assembly at its eighth session.

Industry & Trade

Success story behind 500kV Circuit-3 transmission line project

16:43 | 23/12/2024 Energy

(VEN) - After over-seven-month construction, the 500kV Circuit-3 Quang Trach - Pho Noi power transmission line project, with its enormous workload, was completed on schedule, marking a milestone of the Vietnamese electricity sector in 2024.

Ministry proposes incentives for renewable energy projects

16:17 | 20/12/2024 Energy

The Ministry of Industry and Trade has proposed incentives to attract investments in renewable energy projects in a draft decree on implementing the Law on Electricity, which has recently been made public for comments.

The Era of Advancement for Vietnam Industrial Park

17:15 | 19/12/2024 Industry

(VEN) - The Vietnam Industrial Park Forum 2024, themed “The Era of Advancement for Vietnam Industrial Park”, is officially held in Ho Chi Minh City.

Vietnamese coffee sector working to meet EU Deforestation Regulation

16:38 | 18/12/2024 Industry

The Vietnamese Ministry of Agriculture and Rural Development (MARD) and the Sustainable Trade Initiative (IDH) organisation of the Netherlands on December 17 co-organised the handover ceremony of the pilot results for the database system for forests and coffee-growing areas in compliance with the EU Deforestation Regulation (EUDR).

Investment

Nghe An Southeast Economic Zone aims to attract 1 billion USD in FDI in 2025

12:33 | 21/12/2024 Investment

The Southeast Economic Zone of Nghe An Province targets attracting around 1 billion USD in foreign direct investment (FDI) in 2025, heard at a conference held by the Nghe An Southeast Economic Zone Management Board in Vinh City on December 20.

Boeing aims to expand investment and cooperation in Vietnam’s defense sector

17:00 | 19/12/2024 Investment

Mr. Dale McDowall, Executive Leader, Defense and Aerospace, Singapore and Southeast Asia at Boeing's Defense, Space & Security, announced that Boeing aims to invest in Vietnam and expand cooperation in the defense sector.

Can Tho attracts non-state investment

10:21 | 17/12/2024 Investment

Can Tho has been planned as a nuclear urban centre of the Mekong Delta region and received central government attention after the National Assembly issued a resolution on piloting special mechanisms for Can Tho’s development.

FDI remains vital contributor to boost economic growth

09:06 | 13/12/2024 Investment

Foreign direct investment (FDI) remains one of the most vital drivers of national economic growth, recording remarkable results in 2024.

Finance-Banking

Banking sector: Capital flows with no congestion

17:13 | 23/12/2024 Finance-Banking

Year-end surge in property bond issuance amid financial challenges

09:39 | 20/12/2024 Finance-Banking

As 2024 draws to a close, Vietnam's real estate industry is witnessing a notable surge in corporate bond issuances.

Vietcombank named most valuable brand in Vietnam

16:43 | 18/12/2024 Finance-Banking

The Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) has become the most valuable brand in Vietnam in 2024, according to a recently released report of Forbes Vietnam.

Many banks increase deposit interest rates in year-end period

16:56 | 16/12/2024 Finance-Banking

In the year-end period, savings interest rates have become a focal point, with many banks adjusting their offerings, showing clear divergence.

Environment

Vietnam likely to face continued turbulent weather systems in 2025

14:26 | 19/12/2024 Environment

Global temperatures are expected to rise next year, posing a significant risk of extreme and prolonged heat waves in Vietnam, Mai Van Khiem, Director of the National Centre for Hydro-Meteorological Forecasting (NCHMF), has predicted.

Nature-based projects help Mekong Delta fight climate change

16:31 | 18/12/2024 Environment

Nature-based projects implemented by the World Wildlife Fund (WWF) Vietnam in the Mekong Delta region have helped support local residents to adapt to climate change, heard at a workshop which is part of The Mekong Connect Forum 2024 held in Mekong Delta province of An Giang on December 17.

11 rare monkeys released back into wild in Nghe An

09:27 | 18/12/2024 Environment

Eleven rare monkeys were released into the Pu Huong Nature Reserve in the central province of Nghe An on December 17.

Master Plan on Sustainable Exploitation and Use of Coastal Resources announced

11:26 | 16/12/2024 Environment

(VEN) - The Master Plan on Sustainable Exploitation and Use of Coastal Resources for the 2021-2030 period, with a vision to 2050, was announced by the Ministry of Natural Resources and Environment on December 15 at a conference in Khanh Hoa Province.

Science - Technology

Contracts worth 286.3 million USD inked at Vietnam Int’l Defence Expo 2024

17:02 | 22/12/2024 Science - Technology

Sixteen contracts worth 286.3 million USD in total, and 17 cooperation agreements between Vietnam’s defence industry units and businesses from various countries such as the US, India, France and Belgium were signed at the Vietnam International Defence Expo 2024 held in Hanoi from December 19-22.

Vietnam can partner with UK in developing nuclear power: Expert

12:43 | 21/12/2024 Science - Technology

Vietnam should research the feasibility of applying small modular nuclear reactor technology that the UK is currently working on, according to Dr. Dao Duc Cuong from the mechanical, engineering and energy faculty of the University of Bradford of the UK.

Vinaphone launches fastest 5G service in Vietnam

12:38 | 21/12/2024 Science - Technology

Vinaphone, the mobile network operator under the Vietnam Posts and Telecommunications Group (VNPT), has launched its official 5G service offering ultra-fast speed and unparalleled experience for both individual users and businesses alike.

Vietnam cooperates with Google to launch “Official Government Apps" feature

17:13 | 20/12/2024 Science - Technology

The Authority of Information Security (AIS) under the Ministry of Information and Communications, in collaboration with Google, launched the "Official Government Apps" feature on December 20 to enhance user protection against fraudulent activities and ensure online safety in Vietnam.

Society

30-day free rides on 17 bus routes connected to Metro Line 1

16:14 | 23/12/2024 Society

(VEN) - There will be 200 train trips to transport passengers, and all passengers using the 17 electric bus routes will enjoy free travel for one month from the launch date of Ben Thanh - Suoi Tien Metro Line (Metro Line 1).

Bac Ninh: 28 additional 4-star-rated OCOP products

23:24 | 22/12/2024 Society

(VEN) - Bac Ninh province recently organized the second assessment and classification of OCOP products in 2024. Accordingly, 28 more OCOP products have been rated as 4-star. Thus, so far, the province has more than 100 OCOP 3-star- and 4-star-rated products.

HCM City’s first metro line launched after years of delay

16:47 | 22/12/2024 Society

Ho Chi Minh City marked a significant milestone in its long-awaited mass transit development on December 22, with the official launch of its first metro line after years of delay.

Aviation sector strengthens smuggling, commercial fraud and counterfeit goods control

09:49 | 22/12/2024 Society

(VEN) - On the afternoon of December 20, the Civil Aviation Authority of Vietnam (CAAV) issued a document to relevant units regarding the implementation of a plan to combat smuggling, commercial fraud, and counterfeit goods before, during, and after the Lunar New Year (Tet) of 2025.

Vietnamese Brands

VAECO contributes to elevating Vietnamese aviation brand

17:11 | 23/12/2024 Vietnamese Brands

Petrovietnam keeping national “energy flame” ever burning

16:17 | 23/12/2024 Vietnamese Brands

(VEN) - On November 27, in Hanoi, the Vietnam Oil and Gas Group (Petrovietnam) held a meeting to celebrate the 63rd anniversary of the Traditional Day of the Vietnamese oil and gas sector (November 27, 1961 - November 27, 2024). At the event, the Group praised outstanding member units for exceeding financial targets and implementing corporate culture in the first 11 months of 2024.

Vietnamese products crave out a niche in UK market: Official

15:26 | 23/12/2024 Vietnamese Brands

Vietnamese goods have steadily established a strong presence in the UK, with exports to this demanding market continously growing since 2021, said Hoang Le Hang, First Secretary of the Vietnam Trade Office in the UK.

Viettel's hi-tech products meets standards for supply to Malaysia

13:19 | 21/12/2024 Vietnamese Brands

The Viettel High Technology Industries Corporation (VHT), a subsidiary of the the Viettel Military Industry and Telecoms Group (Viettel), announced on December 20 that it has received a certification from the Ministry of Defence, and the Army of Malaysia, recognising that Viettel's military communication products meet standards to be supplied to the Malaysian Army.

Culture

Fireworks to light up sky over Hanoi on New Year celebration

15:13 | 23/12/2024 Culture

The capital city of Hanoi is set to welcome the New Year 2025 with spectacular firework displays at five locations and 30 venues for the Lunar New Year (Tet) Festival.

Vietnam’s high-end fashion targets Chinese market

10:04 | 22/12/2024 Culture

An increasing number of Chinese celebrities are choosing high-end Vietnamese fashion, creating new opportunities for Vietnamese designers to make their mark in the 1.4 billion-strong market.

Enduring tradition of Ha Nhi ethnic minority group's costumes

13:14 | 21/12/2024 Culture

Legendary band Boney M to thrill Vietnamese audiences this Christmas

14:49 | 17/12/2024 Culture

Tourism

Vietnam a green, attractive destination

16:30 | 23/12/2024 Tourism

(VEN) - Vietnam is seeking to turn tourism into a spearhead economic sector, and has chosen green, sustainable tourism development as an important solution to reach this target.

Mekong Delta tourism continues to surge

15:21 | 23/12/2024 Tourism

The Mekong Delta, one of Vietnam's key tourism regions, has worked hard in developing new products and promoting its offerings this year, achieving impressive results in visitor numbers and revenue from tourism and related services.

Ben Thanh-Suoi Tien metro line - catalyst for HCM City's tourism development

15:17 | 23/12/2024 Tourism

The official launch of the first metro line in Ho Chi Minh City, which connects Ben Thanh Market in district 1 with Suoi Tien Theme Park in Thu Duc city, not only marks a significant milestone in its urban transport system but add a catalyst for the city’s stronger tourism development.

Overseas tourism promotion: Breakthrough in market connectivity

14:46 | 23/12/2024 Tourism

(VEN) - In 2024, overseas tourism promotion activities achieved groundbreaking effectiveness in connecting tourist markets.

Seminar helps fashion businesses identify future consumers

See also

See more news

Multimedia