Program strengthens produce sales in digital age

The program is a collaboration between VTC14 Channel, VTC Digital Television, Thai Binh Coop, Bizcare, and TikTok Vietnam. The first episode of the program was aired at 11 am on June 16 on the VTC14 channel.

The recent ceremony launching the OCOP Journey program

According to the Organizing Board, the OCOP Journey program disseminates guidelines and policies of the Party, the State and the Government of Vietnam in the economic field in general and agriculture in particular. It helps bring Vietnamese agricultural products closer to consumers.

Le Ngoc Hue, Founder and Head of the Organizing Board of the OCOP Journey program, said that in recent years, the Government has strengthened trade promotion activities both domestically and internationally through the Buy Vietnamese Goods campaign and the OCOP program. These programs have yielded successful results, contributing to Vietnam’s socioeconomic development and the growth of Vietnamese enterprises, helping promote localities’ advantages for socioeconomic and tourism development.

“The OCOP Journey is aimed at helping high-quality agricultural enterprises and cooperatives increase their sales, stay updated on sales models and trends in the digital age,” emphasized Le Ngoc Hue. He added that when participating in the program, competing teams will have the opportunity to improve their presentation skills and abilities in terms of closing sales, online selling, and handling difficult situations in production and trade. They will also have the chance to connect with major product consumption chains in Vietnam.

Participating units can learn about business management and gain access to online sales systems, with support from leading experts as well as KOLs (Key Opinion Leaders) and influential public figures.

The Organizing Board has invited content creator Pham Vinh to participate in the program. Pham Vinh said that as a content creator on the TikTok platform, he is very happy and eager to contribute to bringing specialty products of different regions to consumers. “I promise to accompany the program to contribute to the development of Vietnamese agricultural products,” he said.

“Through this program, enterprises and cooperatives can learn a lot from experienced experts. In this program, there are no winners or losers. Everyone wins. The program itself is a network that helps enterprises become each other’s partners,” said Dr. Dam Quang Thang, Chairman of the National Innovation Startup Advisory Council, and Head of the program’s jury.

Under this program, TikTok Vietnam will support enterprises and cooperatives in building their brands and developing their products on the TikTok platform. The OCOP Journey will bring useful knowledge about trade in clean agricultural products to enterprises and farmers.

The program is expected to create a widespread network that allows enterprises to bring the highest quality and most reasonably priced OCOP products to consumers, helping integrate Vietnam’s agriculture into the global market.