Efforts to promote products made by ethnic minorities and people living in moutainous areas

Two tea pickers sitting in the shade of a centuries-old tea tree in Suối Giàng — VNA/VNS Photo Bùi Tiến Khánh

HÀ NỘI — The Ministry of Industry and Trade (MOIT) has always devoted its time and money to promoting products made by ethnic minorities and people living in mountainous areas (EM&MP).

That remark was made by Lê Việt Nga, Deputy Director General of the Domestic Market Department, MOIT, at the workshop "Market Development for Products Made by EM&MP" on Wednesday.

Nga said the Government had charged the ministry with two tasks that were aimed at bringing EM&MP-made products to big cities and urban areas.

The first involves upgrading their marketplaces to facilitate commercial flows back and forth, and the second centres around the formation of a team that helps boost sales once the products enter the markets.

"Many trade points have also been established, where EM&MP can purchase their essentials and sell their products to big cities," said Nga.

The deputy director also underlined education and communication, which would keep EM&MP aware of the role that brand-building and origin-tracing play in their commercial performance.

Nguyễn Trọng Nghĩa, Deputy Director of Lạng Sơn Province's Department of Industry and Trade, said Lạng Sơn is home to around 19 popular agricultural products, such as custard apples and star anises.

He said the province had made great efforts to promote the products domestically and abroad. For instance, Lạng Sơn cooperated with Pingxiang City in organising the Annual Vietnam-China International Trade Fair, in which the products gained favour with Chinese customers.

"The province will press ahead with its trade promotion activities to expand the commercial footprint of EM&MP-made products," said Nghĩa.

Đào Đức Hiếu, Director of the Suối Giàng Ecotourism Cooperative, said although the mountainous commune of Suối Giàng had made a name for itself as a cradle of "ancient tree" tea, many local EM&MP were still living below the bread line.

He said his cooperative had aimed to lift them out of poverty by building a brand name for locally-made tea and making it commercial. His project had got off the ground over the past years.

"Our tea has won the status of 4-star OCOP and is on the way to getting five stars," said Hiếu.

He also said the tea had been granted EU Organic EU certificates, which had become its commercial passport to over 26 countries. He called for a national strategy to change the tea industry so that "consumers in the world would rush to Việt Nam for tea".