Shopping at a 2024 Vietnamese Goods Week in Hanoi’s Dan Phuong District - photo: Nguyen Hanh

A 100-booth trade fair themed “Vietnamese goods loved by consumers,” organized by the Hanoi Department of Industry and Trade at the end of May 2024, showcased Vietnamese consumer goods, industrial products, craft village products, farm produce, forest products, seafood, safe and organic food products, as well as OCOP (One Commune, One Product) items loved by consumers, including special products from the capital of Hanoi and provinces nationwide. The fair attracted the participation of 90 enterprises and production and trading establishments.

Meanwhile, “Vietnamese Goods Loved by Consumers” Weeks taking place in Hanoi’s Tay Ho and Dan Phuong districts had more than 90 booths.

The capital has become a leading locality in terms of the Buy Vietnamese Goods campaign’s implementation. Deputy Director of the Hanoi Department of Industry and Trade Nguyen The Hiep said his department has coordinated with the Vietnam Fatherland Front Committee in Hanoi and various authorities to address challenges faced by enterprises and honor businesses and manufacturers offering high-quality products and services, contributing to promoting Vietnamese goods and brands.

Vietnamese products have accounted for 60-90 percent of goods in supermarkets and traditional markets, showing consumers’ increasing interest in Vietnamese goods, Hiep said.

Efforts to raise awareness and change behaviors of producers and consumers have been enhanced to increase sales and consumption of Vietnamese goods in different provinces, apart from Hanoi. These include strengthening the implementation of the Law on Consumer Protection and the Buy Vietnamese Goods campaign.

The People’s Committee of Hai Duong Province has issued a plan to realize the Buy Vietnamese Goods campaign in the province in 2024.

The Vietnam Fatherland Front Committee in Hai Duong Province has linked the campaign’s promotion with the province’s annual programs and plans. They continue to introduce exemplary businesses and reliable addresses to consumers and commend individuals and groups with outstanding achievements in the campaign’s implementation.

Consumers’ interest in Vietnamese goods has increased

Authorities of different levels have intensified widespread communications about the Buy Vietnamese Goods campaign among the community to make Vietnamese products known to increasingly more consumers. They have also assisted enterprises to apply information technology (IT), develop e-commerce, and combine modern with traditional trade channels.

Nguyen Luong Ngoc, Director of the Hai Duong Provincial Department of Industry and Trade’s Trade Promotion Center, assessed trade promotion programs have contributed to stabilizing the market, developing domestic trade, and boosting exports. Notably, these activities have created favorable conditions for businesses and investors to research the market and cooperate with Hai Duong-based enterprises in production and trading development. Organizing and participating in trade fairs, exhibitions, and supply-demand connection events in key economic regions across the country have helped Hai Duong businesses promote their image, brands and products, he said.

The Thai Binh Provincial Department of Industry and Trade has proposed that the provincial People’s Committee increase the presence of Vietnamese goods in modern distribution channels, such as shopping centers, supermarkets, convenience stores, mini supermarkets, e-commerce platforms, and traditional distribution channels like traditional markets and grocery stores in the province.

As a result, Thai Binh currently has two shopping centers, 15 supermarkets, 218 traditional markets, and many convenience stores, in addition to seven points of sale for Vietnamese goods throughout the province. All points of sale feature the logo and brand identity system issued by the Ministry of Industry and Trade, which is consistently implemented nationwide.

Consumers have acknowledged that supporting the Buy Vietnamese Goods campaign means making contribution to the country’s economic development and helping businesses create high quality, competitive products and expand the market for Vietnamese goods.

With the participation of ministries, sectors, and localities, Vietnamese enterprises have gained more opportunities to introduce, promote, and distribute high-quality products, and develop branding, contributing to stimulating sales and consumption of Vietnamese goods, as well as to promoting local economic development./.