For Pernod Ricard Vietnam and Cambodia, this responsibility is taken seriously, and its recently unveiled Sustainability and Responsibility (S&R) roadmap sets a new benchmark in aligning corporate growth with sustainable development. Under the leadership of Mr. Olivier Fages, Managing Director of Pernod Ricard Vietnam and Cambodia, the company has charted a course that aims to not only benefit the company but also contribute to Vietnam’s national sustainable development.

Mr. Olivier shares about the core pillars of S&R roadmap to 2030

Pernod Ricard has consistently embedded sustainability into its business model. Particularly, the S&R roadmap represents an evolution of this commitment. The roadmap is built around four core pillars: Nurturing Terroir, Valuing People, Circular Making and Responsible Hosting. Each pillar is aimed at achieving specific sustainability goals, reflecting Pernod Ricard’s broader mission of “Good Times from a Good Place.”

This strategic framework is not just about aligning with international sustainability guidelines; it is about adapting these principles to the unique context of Vietnam and Cambodia.

Pernod Ricard’s commitment to sustainability extends beyond its operations to the very land where its products are cultivated. The Nurturing Terroir pillar focuses on preserving and regenerating natural resources, ensuring that the company’s products are sourced responsibly. This is particularly important in Vietnam, where agricultural practices can have a significant impact on the environment.

By investing in sustainable agriculture and supporting local farmers, Pernod Ricard helps preserve the biodiversity of the regions where it operates. The company collaborates with local communities to implement sustainable farming practices that not only protect the environment but also enhance the livelihoods of farmers. This approach reflects Pernod Ricard’s belief that sustainability is about more than just environmental protection - it is about creating lasting social and economic benefits.

Future bartenders join “The Bar World of Tomorrow” initiative from Pernod Ricard Vietnam, where they are trained to practice their professions sustainably

Circular Making is another critical aspect of Pernod Ricard’s sustainability efforts. By adopting a circular economy model, the company aims to minimize waste and maximize the efficient use of resources. One of the most impactful initiatives under this pillar is Pernod Ricard’s commitment to glass recycling.

There have been many successful initiatives on glass recycling that Pernod Ricard has implemented globally. In Vietnam, Pernod Ricard has made a lot of effort to implement the initiative within its capacity, complying with the regulations on Extended Producer Responsibility (EPR), and at the same time committing to promote more sustainable environment practices together with the Vietnamese Government and stakeholders.

Pernod Ricard’s S&R roadmap is more than just a corporate initiative - it is a blueprint for national sustainable development. By aligning its business operations with Vietnam’s sustainable development goals, Pernod Ricard is contributing to the country’s long-term prosperity. The company’s efforts to promote responsible consumption, preserve natural resources, and support local communities are directly aligned with Vietnam’s national priorities.

Looking ahead, Pernod Ricard is committed to deepening its impact through collaboration with local governments, NGOs, and industry partners. The company envisions expanding its community-focused initiatives, with a particular emphasis on responsible drinking and sustainability education. By working closely with stakeholders, Pernod Ricard aims to create programs that benefit not only its consumers but also the broader community.