This flagship store is located at Estella Place Shopping Center, Ho Chi Minh City, bringing Vietnamese consumers a practical and distinctly German home appliance experience.

The Bosch home appliance store at Estella Place Shopping Center not only serves as a retail destination but also allows customers to explore and experience products integrated with modern, smart technologies reflecting current European trends.

With its friendly, elegant design and well-organized layout, the store aims to offer its clients a convenient and sophisticated shopping experience.

At the opening ceremony, customers experienced the latest household products, enjoyed professional cooking demonstrations, and participated in lucky draws. In addition to these activities, lucky customers could receive up to 50% discounts and other valuable gifts when ordering and making direct payments at the flagship store.

The store aims to provide Vietnamese consumers with the opportunity to access and directly experience high-quality, smart home appliances from Bosch.

Looking ahead, Bosch aims to expand and develop more genuine, authorized home appliance experience stores nationwide, offering Vietnamese consumers more convenient access to shopping for advanced Bosch products.