Additional policies on advertising by influencers proposed for the Advertising Law

Key provisions focus on transparent advertising practices, mandating influencers to disclose paid promotions and only endorse products they have personally used.
Minister of Culture, Sports and Tourism Nguyễn Văn Hùng presenting the draft law amending the Advertising Law on Friday. Photo chinhphu.vn
Minister of Culture, Sports and Tourism Nguyễn Văn Hùng presenting the draft law amending the Advertising Law on Friday. Photo chinhphu.vn

HÀ NỘI -- The draft law to amend and supplement several articles of the Advertising Law has introduced new provisions to tighten online advertising regulations, including responsibilities for influencers.

On November 8, continuing the agenda of the 8th session, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng, authorised by the Prime Minister, presented the proposal for the Advertising Law amendment project to the National Assembly.

Minister Nguyễn Văn Hùng stressed the importance of this law in addressing regulatory gaps and keeping up with developments in digital and cross-border advertising. These amendments aim to implement key decisions from the Party’s XIII National Congress and align with other state policies regarding culture, creative industries, and legal development.

Key areas of focus include managing advertising on online platforms, cross-border services, and out-of-home advertising. Updates include provisions that ensure advertising content is clear, truthful, and accurate, without misleading consumers regarding the product's function, quality, or use. Any disclaimers must be presented clearly and accessible.

The draft law also includes specific responsibilities for influencers engaged in advertising, per consumer protection laws. Influencers must notify consumers that they are advertising and should only share opinions about products like cosmetics, health supplements, and food supplements if they have personally used the product.

Further, the law covers online advertising, establishing obligations for advertisers, advertising service providers, and online publishers, including requirements for domestic and cross-border advertising providers to register contact information, technical controls to remove unlawful ads, and regular reporting for online advertisers.

Additionally, the law defines the responsibilities of influencers in advertisements. However, the 15a provision lacks a clear distinction between influencer responsibilities and those of other advertisers, leading to gaps in applicability. To address this, the drafting committee was urged to create specific criteria and reporting mechanisms for influencers, especially when they post about personal experiences with products.

The proposal includes updated regulations on online advertisements, noting alignment with relevant laws to ensure a comprehensive legal framework for all parties involved. Additionally, the proposal suggests an increased ad viewing time from 1.5 seconds to 6 seconds, though it needs further impact assessment to validate this increase.

Lastly, there are currently no regulations for advertisements containing links to personal profiles or mobile applications. The committee is encouraged to consider such provisions.

Source: VNS

See also

Vietnam slashes government apparatus, with 9 minitries, agencies cut

Vietnam slashes government apparatus, with 9 minitries, agencies cut

Hanoi – Nine ministries and agencies under the Government will be consolidated under a resolution on streamlining and optimising the political system, Minister of Home Affairs Pham Thi Thanh Tra told the Vietnam News Agency.
Specific plans announced to restructure Party apparatus

Specific plans announced to restructure Party apparatus

The plan will reduce at least four Party organisations, 25 Party delegations and 16 Party groups merged into others and add two more Party Committees under central management.
Streamlining political system: Time does not wait

Streamlining political system: Time does not wait

Achieving strategic goals not only requires extraordinary efforts and exceptional commitment but also does not allow any delay or slackening, with a revolution to build a truly elite and streamlined political system promptly carried out, the Party leader underscored.
Gov

Gov't urges stronger efforts in thrift practice, wastefulness prevention

HÀ NỘI – Prime Minister Phạm Minh Chính on Sunday signed an official dispatch demanding ministries, sectors, and localities to promote thrift practice and wastefulness combat.
2-per-cent VAT reduction extended to the end of June

2-per-cent VAT reduction extended to the end of June

HÀ NỘI — The National Assembly has approved an extended reduction of value added tax (VAT) from 10 per cent to 8 per cent until the end of June.
Ministries, state agencies to undergo mergers in national apparatus overhaul

Ministries, state agencies to undergo mergers in national apparatus overhaul

HÀ NỘI — According to proposals announced at a national conference held on Sunday, five ministries and two government agencies will be included in mergers to streamline and optimise the political system.

See more news

It’s high time to streamline the State apparatus!

It’s high time to streamline the State apparatus!

The State apparatus has become too cumbersome and overlapping in many places, hindering national development, and without streamlining it, the country will not be able to develop to reach its full potential, Party General Secretary To Lam has affirmed.
15th NA approves law to facilitate decentralisation, delegation of power

15th NA approves law to facilitate decentralisation, delegation of power

The 15th National Assembly approved the Law on amendments and supplements to several laws, with 444 out of 446 votes in favour, or 92.69% of the total NA deputies, during its ongoing 8th session in Hanoi on November 29.
NA passes revised Law on Public Investment

NA passes revised Law on Public Investment

Hanoi - The 15th National Assembly (NA) on November 29 afternoon passed the revised Law on Public Investment with 441 out of 448 deputies voting in favour.
NA passes Geology and Mineral Law, Fire Safety Law

NA passes Geology and Mineral Law, Fire Safety Law

HÀ NỘI — The National Assembly (NA) on Friday approved the Geology and Mineral Law with an overwhelming majority of 446 out of 448 deputies voting in favour, representing 93.11 per cent of its members.
NA appoints new finance, transport ministers and NA General Secretary

NA appoints new finance, transport ministers and NA General Secretary

HÀ NỘI — The National Assembly (NA) on Thursday approved the appointment of Nguyễn Văn Thắng and Trần Hồng Minh as new Minister of Finance and Minister of Transport, respectively.
NA passes revised law on human trafficking prevention, control

NA passes revised law on human trafficking prevention, control

Hanoi – The National Assembly (NA) on November 28 passed the revised Law on Human Trafficking Prevention and Control with approval from 454 out of 455 deputies participating in the voting.
Legislature passes amendments to health insurance law

Legislature passes amendments to health insurance law

The Government will continue to provide support for students in participating in health insurance, with increasing levels put into consideration.
Lawmakers discuss bill on corporate income tax

Lawmakers discuss bill on corporate income tax

HÀ NỘI – Legislators will review a verification report and discuss a draft resolution of the National Assembly (NA) on reducing value-added tax (VAT); the draft amended Law on Corporate Income Tax; and the draft law on amending and supplementing a number of articles of the Law on Standards and Technical Regulations, at the ongoing 8th session on Thursday in Hà Nội.
NA approves investment policy for national target programme on cultural development

NA approves investment policy for national target programme on cultural development

The National Assembly (NA) on November 27 morning passed a resolution approving investment policy for the national target programme on cultural development in the 2025-2035 period with 430 out of 454 deputies voting in favor.
From 2026, small businesses with revenues under VNĐ200 million will be exempt from VAT

From 2026, small businesses with revenues under VNĐ200 million will be exempt from VAT

From January 1, 2026, individuals and household businesses earning under VNĐ200 million annually will be exempt from VAT.
View more
Latest Most Read
Rubber industry adaptive to EU Deforestation Regulation

Rubber industry adaptive to EU Deforestation Regulation

Hanoi - Vietnam's rubber sector in general, and processing and export enterprises in particular have taken actions to comply with the EU’s Deforestation Regulation (EUDR) in order to avoid any impact on rubber exports to the EU market.
Agricultural sector’s trade surplus approximates 16.5 billion USD

Agricultural sector’s trade surplus approximates 16.5 billion USD

Hanoi – Vietnam recorded a trade surplus of 16.46 billion USD in agricultural, forestry, and aquatic products during the first 11 months of 2024, soaring 52.8% year on year, reported the Ministry of Agriculture and Rural Development.
Transport projects connecting HCM City with Western provinces prioritised

Transport projects connecting HCM City with Western provinces prioritised

CẦN THƠ — Leaders of HCM City and western provinces agreed that from now until the end of 2025, they will prioritise six traffic projects, including the expansion of the HCM City - Trung Lương Expressway and National Highway 1.
Việt Nam boosts fruit imports from the US

Việt Nam boosts fruit imports from the US

The import of fruits and vegetables from several markets, particularly the US, to Việt Nam surged significantly in the first 10 months of 2024.
NA Chairman meets Vietnamese embassy staff in Japan

NA Chairman meets Vietnamese embassy staff in Japan

National Assembly (NA) Chairman Tran Thanh Man and a high-ranking delegation of the Vietnamese legislature met with staff of the Vietnamese Embassy in Japan on December 4 as part of their official visit to the Asian nation.
vietnam japan comprehensive strategic partnership for peace and prosperity in asia and the world

Vietnam-Japan Comprehensive Strategic Partnership for Peace and Prosperity in Asia and the World

National Assembly Chairman Tran Thanh Man and his spouse are paying an official visit to Japan from December 3-7. The visit is expected to promote the two countries' legislative ties in a practical and sustainable manner, thus concretising the comprehensive strategic partnership across spheres.
streamlining political systems organisational apparatus

Streamlining political system's organisational apparatus

Party General Secretary To Lam has urged Party committees, Party organisations, agencies, units, and sectors at all levels to demonstrate the highest political determination in streamlining the political system's organisational apparatus.
vietnam singapore strategic partnership

Vietnam-Singapore Strategic Partnership

The official visit to Singapore by National Assembly Chairman Tran Thanh Man and his spouse aims to further deepen the strategic partnership between Vietnam and Singapore.
local vibe at wholesale market

Local vibe at wholesale market

A market can often be described as the beating heart of a city. And Đồng Xuân Market in the centre of Hà Nội is exactly that.
government member for 2021 2026 term

Government member for 2021-2026 term

The 2021-2026 government term was recently consolidated after the 8th session of the 15th National Assembly. It consists of 27 members, including the Prime Minister, five Deputy Prime Ministers, and 21 ministers and heads of ministerial-level agencies.
Vietnam slashes government apparatus, with 9 minitries, agencies cut

Vietnam slashes government apparatus, with 9 minitries, agencies cut

Hanoi – Nine ministries and agencies under the Government will be consolidated under a resolution on streamlining and optimising the political system, Minister of Home Affairs Pham Thi Thanh Tra told the Vietnam News Agency.
Specific plans announced to restructure Party apparatus

Specific plans announced to restructure Party apparatus

The plan will reduce at least four Party organisations, 25 Party delegations and 16 Party groups merged into others and add two more Party Committees under central management.
Streamlining political system: Time does not wait

Streamlining political system: Time does not wait

Achieving strategic goals not only requires extraordinary efforts and exceptional commitment but also does not allow any delay or slackening, with a revolution to build a truly elite and streamlined political system promptly carried out, the Party leader underscored.
Gov

Gov't urges stronger efforts in thrift practice, wastefulness prevention

HÀ NỘI – Prime Minister Phạm Minh Chính on Sunday signed an official dispatch demanding ministries, sectors, and localities to promote thrift practice and wastefulness combat.
Rubber industry adaptive to EU Deforestation Regulation

Rubber industry adaptive to EU Deforestation Regulation

Hanoi - Vietnam's rubber sector in general, and processing and export enterprises in particular have taken actions to comply with the EU’s Deforestation Regulation (EUDR) in order to avoid any impact on rubber exports to the EU market.
Reviving nuclear power programme believed a correct policy

Reviving nuclear power programme believed a correct policy

HÀ NỘI — Many experts in the field of nuclear energy believe that reviving the development of nuclear power is a correct policy.
Viet Nam to restart Ninh Thuan nuclear power project

Viet Nam to restart Ninh Thuan nuclear power project

The National Assembly approved the Government's proposal to restart the Ninh Thuan nuclear power project at its 8th working session on November 30.
Wood industry aims at US$16 billion in export earnings this year

Wood industry aims at US$16 billion in export earnings this year

The wood industry of Vietnam is likely to rake in US$16 billion from exports this year, far exceeding the initial target of US$14.2 billion set by the Ministry of Agriculture and Rural Development.
Chinese media highlights Vietnam as attractive investment destination in 2025

Chinese media highlights Vietnam as attractive investment destination in 2025

The number of Chinese manufacturers shifting production to the Vietnamese market has boomed since 2018, and the upward trend is set to continue over the coming years, the South China Morning Post (SCMP) of Hong Kong (China) confirmed.
Vietnam

Vietnam's readiness to receive semiconductor investment

Vietnam’s goal is not only to participate in the global value chain but also to build an advanced and attractive semiconductor industry ecosystem in the region and the world, which will help the country achieve self-reliance and sustainable development in this field. Currently, Vietnam has met the necessary conditions to be ready to welcome and cooperate with enterprises and investors from all over the world in the semiconductor industry.
Nghệ An approves US$590 million fabric factory investment from Singapore

Nghệ An approves US$590 million fabric factory investment from Singapore

The factory will begin trial operations in the second quarter of 2028 and is expected to provide jobs for 15,000 locals.
Ha Nam grants investment license worth more than 2.6 trillion VND for Thanh Binh II Industrial Park project

Ha Nam grants investment license worth more than 2.6 trillion VND for Thanh Binh II Industrial Park project

The People’s Committee of Ha Nam Province held a conference on the afternoon of November 26 to issue an investment certificate for the Thanh Binh II Industrial Park infrastructure development and business project.
NA Chairman meets Vietnamese embassy staff in Japan

NA Chairman meets Vietnamese embassy staff in Japan

National Assembly (NA) Chairman Tran Thanh Man and a high-ranking delegation of the Vietnamese legislature met with staff of the Vietnamese Embassy in Japan on December 4 as part of their official visit to the Asian nation.
Central bank increases credit growth limit for banks for second time this year

Central bank increases credit growth limit for banks for second time this year

The State Bank of Vietnam (SBV) on November 28 announced it would increase credit growth target for credit institutions, for the second time this year.
PM orders strengthening 2024 credit management

PM orders strengthening 2024 credit management

Prime Minister Pham Minh Chinh on November 27 ordered the Governor of the State Bank of Vietnam (SBV) to outline solutions aimed at improving credit management for 2024 in the face of evolving global economic challenges.
Bac Ninh Province meets business needs for year-end loans

Bac Ninh Province meets business needs for year-end loans

(VEN) - To ensure the sufficiency of loans for manufacturing businesses toward year’s end, many credit institutions in Bac Ninh Province have launched new credit packages with preferential interest rates.
Drainage infrastructure development behind pace of urbanisation

Drainage infrastructure development behind pace of urbanisation

Domestic wastewater and rainwater are discharged directly into sewers, canals and ditches and then into main rivers.
Việt Nam rattled by 458 earthquakes in 11 months

Việt Nam rattled by 458 earthquakes in 11 months

HÀ NỘI — Việt Nam has experienced a significant increase in seismic activity this year, with hundreds of small earthquakes reported across the country.
Hà Nội determined to revive its polluted rivers

Hà Nội determined to revive its polluted rivers

HÀ NỘI — After a long delay period, with strong political commitment and leadership from municipal leaders, the Yên Xá wastewater treatment system in Hà Nội has now begun trial operation.
Vietnam seeks stronger cooperation in hydrometeorological forecasting with Japan

Vietnam seeks stronger cooperation in hydrometeorological forecasting with Japan

Hanoi – Deputy Prime Minister Tran Hong Ha, while receiving a delegation of Japanese experts operating in hydrometeorological forecasting in Hanoi on December 2, suggested the Japanese side implement more specific cooperation projects in this field, laying a foundation for the two governments to propose cooperation priorities in the coming time.
Nineteen initiatives receive Vietnam Smart City Awards 2024

Nineteen initiatives receive Vietnam Smart City Awards 2024

The Vietnam Software and IT Services Association (VINASA) presented the Smart City Awards 2024 to 10 localities and authors of nine smart technological solutions during the Vietnam-Asia Smart City Summit 2024, held in Hanoi on December 3.
Empowering Vietnamese firms with digital transformation

Empowering Vietnamese firms with digital transformation

In response to the growing demand of digital transformation and smart production, the Ministry of Industry and Trade has implemented harmonious measures to support domestic businesses in navigating the fourth industrial revolution.
PM urges rapid technology mastery in renewable energy development

PM urges rapid technology mastery in renewable energy development

Prime Minister Pham Minh Chinh on December 1 asked the Vietnam Oil and Gas Group (Petrovietnam) to accelerate technology transfer for wind turbine and blade production by 2026, ultimately achieving full technology mastery for offshore wind energy development.
VN to embrace a new internet era: VIA

VN to embrace a new internet era: VIA

There are vast opportunities for Vietnamese internet businesses, participants were told at Việt Nam's Internet Day 2024 in Hà Nội.
Transport projects connecting HCM City with Western provinces prioritised

Transport projects connecting HCM City with Western provinces prioritised

CẦN THƠ — Leaders of HCM City and western provinces agreed that from now until the end of 2025, they will prioritise six traffic projects, including the expansion of the HCM City - Trung Lương Expressway and National Highway 1.
Traffic diversion for vehicles on Cau Gie - Ninh Binh Expressway

Traffic diversion for vehicles on Cau Gie - Ninh Binh Expressway

(VEN) - On December 4, the Vietnam Expressway Corporation (VEC) announced a temporary traffic arrangement for the Cau Gie - Ninh Binh Expressway.
Hoan My Scientific and Technical Conference promotes clinical excellence in Vietnam

Hoan My Scientific and Technical Conference promotes clinical excellence in Vietnam

The 8th Annual Hoan My Scientific and Technical Conference, organised by the Hoan My Medical Group’s Hoan My Academy, was held in Can Tho City. Themed "Clinical Excellence: The Heart of Healthcare Transformation", it gathered over 300 domestic and international medical experts to share nearly 100 specialised reports, quality improvement initiatives, and updates on medical advancements to enhance healthcare quality.
Localities report progresses in IUU fishing combat

Localities report progresses in IUU fishing combat

Hanoi – Coastal localities nationwide have implemented practical and effective activities and specific measures, demonstrating their determination to join the nation’s efforts to have the “yellow card” that the European Commission (EC) has imposed on Vietnamese seafood regarding illegal, unreported, and unregulated (IUU) fishing lifted in 2024.
2024 Vietnam Business Day opens shop in Japan

2024 Vietnam Business Day opens shop in Japan

The Vietnam Business Association in Japan (VJBA) on December 3 held the 2024 Vietnam Business Day with the theme “Shared Vision, Shared Success".
Việt Nam

Việt Nam's OCOP products debut at AF-L'ARTIGIANO IN FIERA 2024 in Milan

Under the theme 'Việt Nam’s OCOP Products: Gathering Values, Spreading Culture', Việt Nam’s pavilion spans 200 square metres.
Top 10 reputable logistics companies in 2024 announced

Top 10 reputable logistics companies in 2024 announced

The Vietnam Report JSC on November 29 announced the list of top 10 reputable logistics companies for 2024.
150 products honoured as “Vietnamese Goods Loved by Consumers 2024”

150 products honoured as “Vietnamese Goods Loved by Consumers 2024”

A ceremony honouring the 150 most popular products voted by consumers took place in Hanoi on November 28.
tcty-dau-khi-vn-pv-power-2022
Exhibition on royal culture of Huế opens

Exhibition on royal culture of Huế opens

A special exhibition featuring the history and development of Huế Citadel has opened at the Museum of Hồ Chí Minh City.
Vietnamese artisans bring unique handicrafts to Milan

Vietnamese artisans bring unique handicrafts to Milan

Vietnamese firms are making their mark at the 28th Artigiano International Handicrafts Fair in Milan, the capital of Lombardy - Italy's largest economic and cultural hub, from November 30 - December 8.
Hanoi Digital Pho gives experience of unique culinary essence

Hanoi Digital Pho gives experience of unique culinary essence

(VEN) - Hanoi has just introduced to consumers and tourists its cultural heritage - Hanoi Pho - in a unique way, which is digital Hanoi Pho.
Vietnam rises on global beauty map

Vietnam rises on global beauty map

Vietnam has achieved remarkable progress in global beauty rankings, earning increased recognition for its outstanding representatives winning titles at international beauty pageants.
2025 holiday schedule announced early, expected to boost tourism

2025 holiday schedule announced early, expected to boost tourism

Vietnam’s 2025 holiday schedule was announced early, which is expected to help both people and tour operators actively prepare for holidays across the year.
Developing green and sustainable tourism as a pathway to growth

Developing green and sustainable tourism as a pathway to growth

Cities facing challenges like population density, environmental stress and economic development pressure are recognising the potential of green tourism to address these issues.
Việt Nam, RoK expand tourism cooperation

Việt Nam, RoK expand tourism cooperation

The Asia Tourism Development Institute (ATI) and the Korea Tourism Management Association have organised a conference in Hà Nội to promote tourism, trade, and education cooperation between Việt Nam and the Republic of Korea (RoK).
Dong Thap boosts actions to protect forests in tandem with sustainable tourism

Dong Thap boosts actions to protect forests in tandem with sustainable tourism

Efforts in preserving flora and fauna ecosystems associated with developing eco-tourism in the Gao Giong cajeput forest in Dong Thap province's Cao Lanh district have contributed to attracting more tourists to the Mekong Delta locality.
Mobile Version