Additional policies on advertising by influencers proposed for the Advertising Law
Minister of Culture, Sports and Tourism Nguyễn Văn Hùng presenting the draft law amending the Advertising Law on Friday. Photo chinhphu.vn |
HÀ NỘI -- The draft law to amend and supplement several articles of the Advertising Law has introduced new provisions to tighten online advertising regulations, including responsibilities for influencers.
On November 8, continuing the agenda of the 8th session, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng, authorised by the Prime Minister, presented the proposal for the Advertising Law amendment project to the National Assembly.
Minister Nguyễn Văn Hùng stressed the importance of this law in addressing regulatory gaps and keeping up with developments in digital and cross-border advertising. These amendments aim to implement key decisions from the Party’s XIII National Congress and align with other state policies regarding culture, creative industries, and legal development.
Key areas of focus include managing advertising on online platforms, cross-border services, and out-of-home advertising. Updates include provisions that ensure advertising content is clear, truthful, and accurate, without misleading consumers regarding the product's function, quality, or use. Any disclaimers must be presented clearly and accessible.
The draft law also includes specific responsibilities for influencers engaged in advertising, per consumer protection laws. Influencers must notify consumers that they are advertising and should only share opinions about products like cosmetics, health supplements, and food supplements if they have personally used the product.
Further, the law covers online advertising, establishing obligations for advertisers, advertising service providers, and online publishers, including requirements for domestic and cross-border advertising providers to register contact information, technical controls to remove unlawful ads, and regular reporting for online advertisers.
Additionally, the law defines the responsibilities of influencers in advertisements. However, the 15a provision lacks a clear distinction between influencer responsibilities and those of other advertisers, leading to gaps in applicability. To address this, the drafting committee was urged to create specific criteria and reporting mechanisms for influencers, especially when they post about personal experiences with products.
The proposal includes updated regulations on online advertisements, noting alignment with relevant laws to ensure a comprehensive legal framework for all parties involved. Additionally, the proposal suggests an increased ad viewing time from 1.5 seconds to 6 seconds, though it needs further impact assessment to validate this increase.
Lastly, there are currently no regulations for advertisements containing links to personal profiles or mobile applications. The committee is encouraged to consider such provisions.
See also
Vietnam slashes government apparatus, with 9 minitries, agencies cut
10:25 | 04/12/2024 Policy
Specific plans announced to restructure Party apparatus
16:46 | 03/12/2024 Policy
Streamlining political system: Time does not wait
15:40 | 02/12/2024 Policy
Gov't urges stronger efforts in thrift practice, wastefulness prevention
15:14 | 02/12/2024 Policy
2-per-cent VAT reduction extended to the end of June
14:48 | 02/12/2024 Policy
Ministries, state agencies to undergo mergers in national apparatus overhaul
08:51 | 02/12/2024 Policy
See more news
It’s high time to streamline the State apparatus!
16:10 | 01/12/2024 Policy
15th NA approves law to facilitate decentralisation, delegation of power
18:30 | 30/11/2024 Policy
NA passes revised Law on Public Investment
16:18 | 30/11/2024 Policy
NA passes Geology and Mineral Law, Fire Safety Law
14:24 | 29/11/2024 Policy
NA appoints new finance, transport ministers and NA General Secretary
11:10 | 29/11/2024 Policy
NA passes revised law on human trafficking prevention, control
16:29 | 28/11/2024 Policy
Legislature passes amendments to health insurance law
15:49 | 28/11/2024 Policy
Lawmakers discuss bill on corporate income tax
10:27 | 28/11/2024 Policy
NA approves investment policy for national target programme on cultural development
18:02 | 27/11/2024 Policy
From 2026, small businesses with revenues under VNĐ200 million will be exempt from VAT
15:01 | 27/11/2024 Policy
Rubber industry adaptive to EU Deforestation Regulation
17:03 | 04/12/2024 Industry
Agricultural sector’s trade surplus approximates 16.5 billion USD
16:59 | 04/12/2024 Trade
Transport projects connecting HCM City with Western provinces prioritised
16:55 | 04/12/2024 Society
Việt Nam boosts fruit imports from the US
16:27 | 04/12/2024 Trade
NA Chairman meets Vietnamese embassy staff in Japan
15:20 | 04/12/2024 News and Events
Multimedia
Vietnam-Japan Comprehensive Strategic Partnership for Peace and Prosperity in Asia and the World
08:49 | 04/12/2024 Infographic
Streamlining political system's organisational apparatus
10:17 | 03/12/2024 Infographic
Vietnam-Singapore Strategic Partnership
15:28 | 02/12/2024 Infographic
Local vibe at wholesale market
10:51 | 02/12/2024 Lifestyle
Government member for 2021-2026 term
08:58 | 02/12/2024 Infographic
Vietnam slashes government apparatus, with 9 minitries, agencies cut
10:25 | 04/12/2024 Policy
Specific plans announced to restructure Party apparatus
16:46 | 03/12/2024 Policy
Streamlining political system: Time does not wait
15:40 | 02/12/2024 Policy
Gov't urges stronger efforts in thrift practice, wastefulness prevention
15:14 | 02/12/2024 Policy
Rubber industry adaptive to EU Deforestation Regulation
17:03 | 04/12/2024 Industry
Reviving nuclear power programme believed a correct policy
09:09 | 02/12/2024 Energy
Viet Nam to restart Ninh Thuan nuclear power project
20:27 | 01/12/2024 Energy
Wood industry aims at US$16 billion in export earnings this year
20:16 | 01/12/2024 Industry
Chinese media highlights Vietnam as attractive investment destination in 2025
16:38 | 03/12/2024 Investment
Vietnam's readiness to receive semiconductor investment
18:07 | 01/12/2024 Investment
Nghệ An approves US$590 million fabric factory investment from Singapore
16:01 | 29/11/2024 Investment
Ha Nam grants investment license worth more than 2.6 trillion VND for Thanh Binh II Industrial Park project
09:28 | 29/11/2024 Investment
NA Chairman meets Vietnamese embassy staff in Japan
15:20 | 04/12/2024 News and Events
Central bank increases credit growth limit for banks for second time this year
18:43 | 30/11/2024 Finance-Banking
PM orders strengthening 2024 credit management
17:31 | 28/11/2024 Finance-Banking
Bac Ninh Province meets business needs for year-end loans
17:02 | 26/11/2024 Finance-Banking
Drainage infrastructure development behind pace of urbanisation
11:07 | 04/12/2024 Environment
Việt Nam rattled by 458 earthquakes in 11 months
14:47 | 03/12/2024 Environment
Hà Nội determined to revive its polluted rivers
10:31 | 03/12/2024 Environment
Vietnam seeks stronger cooperation in hydrometeorological forecasting with Japan
10:23 | 03/12/2024 Environment
Nineteen initiatives receive Vietnam Smart City Awards 2024
11:46 | 04/12/2024 Science - Technology
Empowering Vietnamese firms with digital transformation
11:31 | 03/12/2024 Science - Technology
PM urges rapid technology mastery in renewable energy development
11:02 | 02/12/2024 Science - Technology
VN to embrace a new internet era: VIA
16:17 | 28/11/2024 Science - Technology
Transport projects connecting HCM City with Western provinces prioritised
16:55 | 04/12/2024 Society
Traffic diversion for vehicles on Cau Gie - Ninh Binh Expressway
14:39 | 04/12/2024 Society
Hoan My Scientific and Technical Conference promotes clinical excellence in Vietnam
11:21 | 04/12/2024 Society
Localities report progresses in IUU fishing combat
10:55 | 04/12/2024 Society
2024 Vietnam Business Day opens shop in Japan
14:49 | 04/12/2024 Vietnamese Brands
Việt Nam's OCOP products debut at AF-L'ARTIGIANO IN FIERA 2024 in Milan
14:55 | 02/12/2024 Vietnamese Brands
Top 10 reputable logistics companies in 2024 announced
07:33 | 01/12/2024 Vietnamese Brands
150 products honoured as “Vietnamese Goods Loved by Consumers 2024”
11:34 | 29/11/2024 Vietnamese Brands
Exhibition on royal culture of Huế opens
14:45 | 04/12/2024 Culture
Vietnamese artisans bring unique handicrafts to Milan
11:35 | 03/12/2024 Culture
Hanoi Digital Pho gives experience of unique culinary essence
09:19 | 03/12/2024 Culture
Vietnam rises on global beauty map
10:45 | 02/12/2024 Culture
2025 holiday schedule announced early, expected to boost tourism
11:33 | 04/12/2024 Tourism
Developing green and sustainable tourism as a pathway to growth
09:22 | 04/12/2024 Tourism
Việt Nam, RoK expand tourism cooperation
11:40 | 03/12/2024 Tourism
Dong Thap boosts actions to protect forests in tandem with sustainable tourism
10:57 | 02/12/2024 Tourism