Additional policies on advertising by influencers proposed for the Advertising Law
Minister of Culture, Sports and Tourism Nguyễn Văn Hùng presenting the draft law amending the Advertising Law on Friday. Photo chinhphu.vn |
HÀ NỘI -- The draft law to amend and supplement several articles of the Advertising Law has introduced new provisions to tighten online advertising regulations, including responsibilities for influencers.
On November 8, continuing the agenda of the 8th session, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng, authorised by the Prime Minister, presented the proposal for the Advertising Law amendment project to the National Assembly.
Minister Nguyễn Văn Hùng stressed the importance of this law in addressing regulatory gaps and keeping up with developments in digital and cross-border advertising. These amendments aim to implement key decisions from the Party’s XIII National Congress and align with other state policies regarding culture, creative industries, and legal development.
Key areas of focus include managing advertising on online platforms, cross-border services, and out-of-home advertising. Updates include provisions that ensure advertising content is clear, truthful, and accurate, without misleading consumers regarding the product's function, quality, or use. Any disclaimers must be presented clearly and accessible.
The draft law also includes specific responsibilities for influencers engaged in advertising, per consumer protection laws. Influencers must notify consumers that they are advertising and should only share opinions about products like cosmetics, health supplements, and food supplements if they have personally used the product.
Further, the law covers online advertising, establishing obligations for advertisers, advertising service providers, and online publishers, including requirements for domestic and cross-border advertising providers to register contact information, technical controls to remove unlawful ads, and regular reporting for online advertisers.
Additionally, the law defines the responsibilities of influencers in advertisements. However, the 15a provision lacks a clear distinction between influencer responsibilities and those of other advertisers, leading to gaps in applicability. To address this, the drafting committee was urged to create specific criteria and reporting mechanisms for influencers, especially when they post about personal experiences with products.
The proposal includes updated regulations on online advertisements, noting alignment with relevant laws to ensure a comprehensive legal framework for all parties involved. Additionally, the proposal suggests an increased ad viewing time from 1.5 seconds to 6 seconds, though it needs further impact assessment to validate this increase.
Lastly, there are currently no regulations for advertisements containing links to personal profiles or mobile applications. The committee is encouraged to consider such provisions.
See also
VAT tax reduction should continue until mid-2025: Ministry
17:15 | 21/11/2024 Policy
NA deputies scrutinise investment policy for North-South high-speed railway project
08:54 | 21/11/2024 Policy
Developing relations with China is Vietnam’s top priority: Deputy PM
08:40 | 20/11/2024 Policy
Vietnam pledges to make more contributions to APEC cooperation
09:46 | 17/11/2024 Policy
Amending the Law on Electricity to unlock resources for energy security and net zero emissions
10:04 | 16/11/2024 Policy
Ambassador highlights importance of PM Phạm Minh Chính’s Brazil trip
14:19 | 15/11/2024 Policy
See more news
PM urged parliament to pass legislation to ensure sufficient electricity, restart nuclear projects
09:47 | 13/11/2024 Policy
New policy drafted to help non-bank credit institutions develop further
17:13 | 12/11/2024 Policy
Việt Nam to stiffen regulations on violating social network platforms
16:23 | 12/11/2024 Policy
Party leader of Việt Nam holds phone talks with President-elect of US
08:55 | 12/11/2024 Policy
Vietnam affirms active, responsible role in APEC
15:56 | 11/11/2024 Policy
Prime Minister urges promotion of new growth drivers
17:10 | 09/11/2024 Policy
New regulations on mergers, consolidation of credit institutions proposed
09:25 | 08/11/2024 Policy
Vietnam gives top priority to relations with China: PM
16:43 | 07/11/2024 Policy
PM puts forth proposals to develop new-generation GMS economic corridors
14:59 | 07/11/2024 Policy
Vietnam proactively raises initiatives within CLMV
11:08 | 07/11/2024 Policy
VAT tax reduction should continue until mid-2025: Ministry
17:15 | 21/11/2024 Policy
Top legislator starts official visit to Cambodia
17:09 | 21/11/2024 News and Events
Việt Nam and Malaysia upgrade relationship to Comprehensive Strategic Partnership level
17:01 | 21/11/2024 Cooperation
Hà Nội prepares for temperature drop as cold front approaches
16:56 | 21/11/2024 Environment
First Vietnam Dialogue opens new avenues for Vietnam-Germany financial cooperation
16:18 | 21/11/2024 Cooperation
Multimedia
Vietnam - Malaysia Strategic Partnership
10:54 | 21/11/2024 Infographic
Vietnam, Dominican Republic strengthening cooperation
08:45 | 20/11/2024 Infographic
Vietnam - Brazil strategic partnership
10:26 | 19/11/2024 Infographic
Nhon - Hanoi Station elevated urban railway comes into operation
09:04 | 18/11/2024 Infographic
Key facts on G20 and Vietnam's participation
09:42 | 17/11/2024 Infographic
VAT tax reduction should continue until mid-2025: Ministry
17:15 | 21/11/2024 Policy
NA deputies scrutinise investment policy for North-South high-speed railway project
08:54 | 21/11/2024 Policy
Developing relations with China is Vietnam’s top priority: Deputy PM
08:40 | 20/11/2024 Policy
Vietnam pledges to make more contributions to APEC cooperation
09:46 | 17/11/2024 Policy
Tra fish sector aiming for production, processing greening for sustainable development
15:38 | 20/11/2024 Industry
Solutions discussed to ensure coal supply for electricity generation in 2025
16:24 | 19/11/2024 Energy
Garment industry targets 47-48 billion USD in export turnover next year
16:16 | 19/11/2024 Industry
Residents support restarting Ninh Thuận Nuclear Project, call for clear roadmap
14:46 | 18/11/2024 Energy
Workshop seeks ways to attract Japan’s green investment to Vietnam
09:43 | 20/11/2024 Investment
Government approves investment policy to build Cam Lien Industrial Park in Quang Binh
16:57 | 18/11/2024 Investment
Disbursement of public investment must be accelerated: Deputy PM
12:17 | 17/11/2024 Investment
LG plans to pour further US$1 billion investment into Vietnam
10:42 | 16/11/2024 Investment
HDBank wins three awards at Vietnam Listed Company Awards 2024
10:53 | 21/11/2024 Finance-Banking
VIB, Flywire partner to streamline cross-border payments for students from Vietnam
16:46 | 18/11/2024 Finance-Banking
Vietcombank issues 2 trillion VND worth of green bonds for first time
18:55 | 16/11/2024 Finance-Banking
UK stands ready to help Vietnam build international financial hub
17:13 | 13/11/2024 Finance-Banking
Hà Nội prepares for temperature drop as cold front approaches
16:56 | 21/11/2024 Environment
Hundreds of damaged irrigation reservoirs need repairing
09:02 | 20/11/2024 Environment
Greening e-commerce crucial for sustainable development
10:47 | 18/11/2024 Environment
National Environmental Protection Plan ensures high quality living environment
08:59 | 18/11/2024 Environment
People, community at heart of digital transformation: Deputy PM
09:26 | 21/11/2024 Science - Technology
AI is core technology of 4th Industrial Revolution: Minister
11:19 | 20/11/2024 Science - Technology
Global scientific luminaries to gather at VinFuture sci-tech week
11:08 | 19/11/2024 Science - Technology
Hà Nội to host 2024 e-commerce and digital economy forum on November 21
17:23 | 17/11/2024 Science - Technology
Việt Nam-UK Institute plans for an international university
09:14 | 21/11/2024 Society
Hanoi aims to become a smart city by 2030
09:13 | 21/11/2024 Metropolis
Huế Central Hospital boosts international cooperation to become global health hub
16:30 | 20/11/2024 Society
Hà Nội hospital partners with UK charity to provide surgeries for children with facial deformities
16:03 | 20/11/2024 Society
VN takes part in food and beverage fair in Chicago
09:45 | 20/11/2024 Vietnamese Brands
Hòa Bình honey awaits reactions from UK
10:41 | 19/11/2024 Vietnamese Brands
Post-Typhoon Yagi trade networking event starts in Hải Dương
10:04 | 19/11/2024 Vietnamese Brands
Hòa Bình exports honey and pearl onions to UK
10:17 | 16/11/2024 Vietnamese Brands
Bac Ninh Province: Dong Ho folk painting needs urgent safeguarding
15:04 | 20/11/2024 Culture
Vietnamese designers tell stories of culture at Fashion Week
10:14 | 20/11/2024 Culture
Creative City promotes socio-economic development, says expert
09:59 | 20/11/2024 Lifestyle
Five Vietnamese creations listed among the world’s 100 best-rated dishes with coconut
10:54 | 19/11/2024 Culture
Blooming buckwheat flowers on Ha Giang roads
14:54 | 21/11/2024 Tourism
Folk cultural festival on Côn Đảo Island attracts tourists
10:07 | 20/11/2024 Tourism
Tra Que named among world’s best tourism villages in 2024
11:20 | 18/11/2024 Tourism
Quảng Ninh to attract more foreign tourists by year-end
16:52 | 14/11/2024 Tourism