Wholesale industry: Untapped blue ocean with immense growth potential

Professional B2B customers with exclusive demands

Apart from the highly competitive retail market targeting household and individual customers, MM Mega Market capitalizes on golden opportunities of the “Wholesale” blue ocean, where customer demands are incredibly complex and exclusive across various aspects, including product and service quality, pricing, and the capability to deliver high volumes in a short time.

Customer Panel at MMVN’s Taste of Country programs aim to continuously introduce new and high-quality imported products for the HoReCa customers

MMVN consistently innovates and delivers breakthroughs regarding its salesforce competency and customer services for its existing B2B customers. In recent years, the company has pursued long-term strategies to continuously diversify its product portfolio, improve quality, and strive for differentiation, while optimizing operational costs with a digitalized and synchronized ecosystem.

Enhancing product knowledge of salesforce to better serve customers

In 2024, MM Mega Market partnered with Unilever Food Solutions to organize two specialized workshops in Ho Chi Minh City and Hanoi City, aiming at encouraging MMVN’s professional salesforce for HORECA customers to gain in-depth product knowledge and applications, as well as enhance their customer experience skills. After the workshops, the salesforce has well-perceived comprehensive solutions for HORECA, provided by MMVN, with key products such as soup bases, lime powder, chicken powder, and brown sauce powder from Knorr. Additionally, since early 2024, MMVN, together with the Meat and Livestock Association of Australia (MLA) and Stanbroke Australia, conducted two training sessions focusing on the quality standards of premium beef based on 4 main criteria: Meat color, Fat marbling, Fat thickness, and Meat texture.

MMVN’s Salesforce team is undergoing advanced product-knowledge training conducted by Unilever Food Solutions at Unilever headquarters

MM Mega Market stands out as a pioneering wholesaler, capable of meeting customer needs and introducing quality products to buyers from HoReCa. MMVN recently organized The Application of Salmon workshop, supported by Escoffier, highlight Norwegian salmon for 44 special chefs and sous chefs in the Central Vietnam. Furthermore, at the annual ‘Taste of Country’ event series, MM Mega Market showcases its strength in direct imported products through B2B customer panels, offering product insights through cooking demo activity, B2B networking, and ordering incentives.

The Application of Salmon Workshop, organized by MM and Escoffier with products sponsored by Grieg and Leroy, attracted the participation of 40 chefs and sous chefs from 4-star and 5-star HORECAs in Da Nang

A “Blue Ocean” of opportunity for online wholesale marketplace

The B2B trade activity, characterized by high-volumed supply-demand and frequent purchases, remains a largely untapped market. Consulting firm Gartner predicts that by 2025, 80% of B2B transactions will occur through digital channels, with the B2B online trade market comprising 40% of the global online retail market. Asia is expected to lead this growth. AgileIntel's research further indicates that B2B online trade in the Asia-Pacific region will achieve a compound annual growth rate (CAGR) of 12.6% from 2023 to 2027, driven by the significant advancements of major B2B marketplace like Alibaba.

Despite this, wholesale e-commerce in Southeast Asia is still a “blue ocean”. Recognizing this trend, MM Mega Market has emerged as a pioneer in the digital marketplace in Vietnam with its MM Mall marketplace platform on MMPro channel. MMVN aims to feature a comprehensive list of large suppliers on the platform, allowing them to customize incentives for high-volumed orders and offering B2B customers a proactive and seamless shopping experience. Suppliers or B2B customers can easily access and register for membership at https://mmpro.vn/.