On the morning of November 6, at the Academy of Journalism and Communication (AJC) in Hanoi, the Viet Nam Competition Commission (VCC), under the Ministry of Industry and Trade (MoIT), coordinated with the Vietnam Trade and Industry Magazine, the AJC and relevant agencies and units to hold a launch ceremony for the creative communication contest “Protecting Consumer Rights.”

Spreading knowledge and skills on protecting consumer rights

At the ceremony, Trinh Anh Tuan, Chairman of the VCC, said protecting consumer rights is an important task in the development of the market economy, helping safeguard people’s legitimate rights and interests while promoting healthy production and business.

He noted that consumer protection has always received the attention of the Party and the State. Conclusion No. 207-KL/TW, issued by the Party Central Committee’s Secretariat on November 10, 2025, on continuing to implement Directive No. 30-CT/TW of January 22, 2019, reaffirmed the need to strengthen the Party’s leadership and the State’s management responsibility in this field. To implement the conclusion, the Government issued Resolution No. 87/NQ-CP, setting out tasks and solutions to bring about strong, substantive and lasting change.

The Government and the MoIT have since translated these policies into programmes and schemes for the 2026-2030 period, identifying the renewal of communication and legal dissemination, the wider application of science and technology and the diversification of forms of access as key tasks.

According to the VCC Chairman, protecting consumers cannot stop at improving institutions and stepping up inspection, supervision and the handling of violations. It must also raise awareness, equip consumers with knowledge and skills and strengthen their proactive role.

“For legal regulations to truly enter daily life, communication must use images that are familiar, easy to understand, accessible and suited to each audience,” Chairman Tuan stressed. In the digital environment, he said, legal regulations that may seem dry become easier to absorb when conveyed through real-life situations, short videos and stories close to daily life. Experience on social media platforms also shows the effectiveness of renewing approaches and tailoring content to each target group.

It is against this backdrop that the contest has been organised, encouraging young people to learn about and apply legal knowledge and to devise forms of communication suited to daily life. “Through the contest, we hope that young people will not only learn and master legal regulations, but also think proactively and creatively about conveying knowledge in language and forms suited to real life,” the VCC Chairman said.

The VCC will work closely with the Vietnam Trade and Industry Magazine, the AJC and relevant agencies and units, with a focus on the professional quality, legal accuracy and practical applicability of the entries. It also called on agencies, organisations, enterprises, educational institutions and young people and students nationwide to actively take part in the contest.

Promoting students’ creativity

Assoc. Prof. Dr Pham Minh Son, President of the AJC, said digital transformation is profoundly changing the way people produce, do business and consume. Online shopping, electronic payments, social media advertising and livestream sales bring convenience, but consumers also face many risks, including counterfeit and substandard goods, misleading advertising, online fraud and personal data violations.

Protecting consumer rights, he said, requires not only legal regulations and the engagement of competent authorities, but also greater awareness, skills and responsibility from every citizen.

The contest has practical significance in turning legal knowledge into messages that are familiar, easy to understand and memorable, while enabling students to apply their professional knowledge to practical issues.

The AJC President described the contest as an opportunity for students to practise audience research, develop ideas, design products and evaluate communication effectiveness. It also offers an environment for honing skills in digital content creation, storytelling through images and data, teamwork and the responsible use of new technologies.

He stressed that communication products must be accurate, suited to their audiences and aimed at positive values for the community. “An effective communication message is not only beautiful in form and attractive in expression, but must first and foremost be correct in content, suited to its audience and help recipients change their awareness and behaviour,” he said.

According to the AJC President, those working in journalism and communication are responsible not only for attracting attention or creating reach, but also for protecting the truth and the legitimate interests of the community. Products that help people recognise false advertising, prevent fraud, choose safe goods and protect their legal rights all carry practical social value.

The contest aims to disseminate policies and laws and to raise consumers’ awareness, knowledge and self-protection skills, especially among young people, students and groups that regularly transact in the digital environment.

The contest is expected to help renew communication methods, bring policies and laws closer to daily life and improve consumers’ ability to identify risks and protect themselves, thereby promoting a transparent and civilised consumption environment.