“United Tastes - Khám phá mỹ vị Hoa Kỳ” launched

This is a part of the “United Tastes - Khám phá mỹ vị Hoa Kỳ” series, the annual largest celebration exclusively designed by USDA/FAS for the Vietnam market. It aims to inspire Vietnamese customers to experience U.S. gastronomy culture and high-quality U.S. food and beverages, as well as to strengthen Vietnam-U.S. relations.

The opening event at MM An Phu has the participation of Andrew Anderson-Sprecher, Senior Agricultural Attaché at the U.S. Consulate General in Ho Chi Minh City

Exploiting the substantial benefits brought by MM Mega Market’s nationwide stores , the “United Tastes - Khám phá mỹ vị Hoa Kỳ” has brought high-quality, safe, nutritious, and healthy products imported from the U.S. to millions of households (B2C) and thousands of professional customers (B2B), from August 3-17. The U.S. products and cuisine have been introduced to Vietnamese residents through 60 well-known brands such as HERITAGE, Bristol, Hormel, Campbell, Heinz, Lay’s, Budweiser, and Quaker with mega discounts of up to 30%. The event will also feature special promotions, food sampling, and cooking demonstrations. Especially, a cooking competition with U.S. chicken will be kicked off on August 11 at MM An Phu, aiming to aspire semi-professional chefs and home cooks across Vietnam to sharpen their skills and create wholesome dishes with U.S. ingredients.

This year, the “United Tastes - Khám phá mỹ vị Hoa Kỳ” promotion is also supported by six non-profit USDA cooperators striving to promote high-quality and safe food, beverages, and agricultural products from the United States.

Over 27 years since the normalization of diplomatic relations and 10 years of the establishment of Vietnam – the U.S. comprehensive partnership, the United States (the U.S.) has been recognized as one of the largest trade and investment partners of Vietnam. In 2022, the bilateral trade revenue between the two countries reached $123.91 billion, increasing by 11% from the previous year. While the U.S. remains the second largest importer of Vietnamese products, according to USDA, Vietnam was the ninth largest export market for U.S. agricultural products, reaching $3.9 billion in 2022.

Bruno Jousselin, Managing Director of MM Mega Market Vietnam said: “This is the second year that MM Mega Market has partnered with the USDA/FAS. We firmly believe that the potential is huge and the cooperation will be further facilitated via stronger synergy in the future. Whereas, this amazing United Tastes plays a significant role in promoting bilateral trade and providing safe and qualified food and beverage products directly imported from the United States for local citizens.”