"The Art of European pork" campaign showcases the meticulous craftsmanship that goes into every aspect of Belgian pork production, helping to ensure the highest quality and taste. The campaign also offers many networking opportunities between Vietnamese and Belgian businesses, from importers, distributors and other stakeholders in the food industry. The campaign is expected to promote trade relations between the two countries while promoting the EU's commitment to quality and safety in food products.

To introduce the campaign's activities, a series of exciting events providing a lot of useful information will take place in Ho Chi Minh City this September, including setting the Belgian pork stall in the "Taste of Flanders" Reception on the occasion of the Flanders Economic Delegation visiting Vietnam and the chef workshop that took place a few days ago. These events are an opportunity for chefs and local food industry experts to interact directly with Belgian pork suppliers, through useful information resources and direct connections.

Belgium has long been recognized as one of the world's leaders in pork production, with a rich heritage of livestock farming traditions. The main attributes of Belgian pork include the producer's know-how. Belgian pork producers are renowned for their expertise, using knowledge accumulated over generations and traditional farming methods. This know-how is deeply expressed in their commitment to quality, helping to produce tender, aromatic and uniform meat.

Belgian pork offers excellent traceability, giving consumers complete confidence in the origin and process of their food reaching them. Strict regulations and meticulous record keeping throughout the production chain ensure absolute transparency and accountability.

The Belgian pork industry adheres to strict food safety standards, prioritizing the health and wellbeing of consumers. Strict regulation, advanced testing methods and regular inspections ensure that Belgian pork reaches the market with maximum quality and safety.