Tax authorities to put retailers selling through livestreaming under scrutiny

A seller livestreams at Tua Chua night market in Dien Bien province (Photo: VNA)

Data from market research company NielsenIQ showed that 95% of online shoppers make purchases via livestreaming sessions.

There are 2.5 million livestreaming sessions on average each month, with the participation of more than 50,000 sellers, according to the Vietnam E-commerce Association.

The department worked with nearly 43,000 enterprises and individuals in tax declaration and payments in the first six months of this year to collect nearly 9.98 trillion VND in taxes, up 3.48 trillion VND over the same period last year. More than 4,560 violations were handled with total fines of nearly 300 billion VND.

Under the established regulations, online sellers must pay value added tax (VAT) and individual income tax if they have revenues of 100 million VND per year or higher.