The Spring Fair 2026 is being intensively prepared by the Ministry of Industry and Trade, featuring a dedicated “Vietnamese Spring Colors” zone at the eastern courtyard of the Vietnam Exhibition Center (VEC), with free support of 20 square meters of booth space for participating units.

The Ministry of Industry and Trade, through the Vietnam Trade Promotion Agency, is currently carrying out preparations for the National Spring Fair 2026, scheduled to take place from February 2 to 8, 2026, at the Vietnam Exhibition Center (VEC) in Dong Anh District, Hanoi. This is the first Spring Fair to be organized under the direction of Deputy Prime Minister Bui Thanh Son, Head of the National Trade Fair Steering Committee, as part of efforts to develop a national-scale fair model following a “four-season” series.

Within the framework of the fair, the Ministry of Industry and Trade said it will coordinate with the People’s Committees of several provinces and cities, the Ministry of Agriculture and Environment, specialized industry associations, and Vingroup/VEFAC to organize the Spring Flower Fair in the “Vietnamese Spring Colors” sub-zone, located in the outdoor eastern courtyard of VEC. 

This area is designed as a signature spring-themed exhibition space that blends traditional and modern elements, catering to the public’s needs for sightseeing and shopping during the Lunar New Year period.

According to the plan, the exhibition area will utilize an outdoor pavilion system, creating an open and accessible space that facilitates product showcasing by businesses and convenient visits and purchases by the public. Each participating unit will be provided with 20 square meters of exhibition space free of charge, helping to reduce costs and encourage enterprises, cooperatives, and traditional craft villages to take part in consumer promotion activities during the Tet season.

The exhibition content of this year’s Spring Flower Fair is expected to be more diverse than in previous years, featuring flowers, ornamental plants, bonsai, shaped trees, orchids, peach blossoms, apricot blossoms, kumquat trees, along with a wide range of traditional Tet products such as lanterns, calligraphy couplets, folk paintings, ceramics, artistic glassware, and feng shui items. 

The fair aims to recreate a traditional Vietnamese spring atmosphere while providing opportunities to boost product consumption for artisans, household producers, and craft villages.

The Vietnam Trade Promotion Agency is currently receiving registration applications from enterprises and trade promotion organizations. The review of product categories, booth allocation, and site layout is being implemented on schedule, ensuring overall coordination for the National Spring Fair 2026.

The Spring Flower Fair 2026 is expected to become a highlight of Tet-season trade promotion activities, stimulating domestic consumption and creating an additional cultural and commercial space for residents of the capital during the Lunar New Year of the Year of the Horse in 2026.