Opportunities

Since its establishment in 2021, the OCOP Quang Nam Product Display and Distribution Center has emerged as a trusted destination for customers seeking Quang Nam specialties. Le Hong Thai, owner of the center, said the center, akin to a mini-supermarket, currently showcases nearly 200 products, such as Ngoc Linh ginseng, agarwood, cinnamon, cordyceps and other outstanding OCOP (One Commune One Product) products. The center allows customers to conveniently select and purchase products without the need to visit multiple shops. During the 2023 Lunar New Year Holiday, customers purchasing OCOP products as New Year gifts increased by 70-80 percent compared to the previous periods, Thai said, adding that good sales were attributed to the trust placed by provincial leaders and departments in OCOP products.

Trade promotion events are pivotal in effectively showcasing Quang Nam specialties to customers nationwide

In addition to selling products directly at the center, Thai also regularly participates in nationwide trade promotion events, helping promote OCOP products and expand relations. By engaging with customers and understanding market demands, Thai can offer valuable suggestions and advice to local OCOP suppliers on changes in packaging, labels and prices.

Expanding distribution, exports

Huong Van Minh, Deputy Director of the Quang Nam Province Department of Industry and Trade, revealed a comprehensive plan on organizing trade promotion activities, promoting regional linkages, and introducing OCOP products in 2023. These include strategically guiding trade promotion to enhance its effectiveness, providing active support for businesses, craft villages, and agricultural producers in the province in finding partners and promoting OCOP, typical rural industrial and key local products, while expanding distribution networks, stabilizing consumer markets, fostering international cooperation, enhancing competitiveness, consolidating branding, boosting exports and ensuring stability amid evolving international economic integration.

Trade promotion activities play a vital role in restructuring export items, with a focus on increasing the export of high value-added products and reducing exports of raw materials, and encouraging production of export items with competitive advantages, capable of penetrating and integrating into global value chains and securing a stable market share. These also contribute to production growth, job creation, and local socioeconomic development.

In the coming time, Quang Nam Province will step up trade promotion, conduct surveys and establish sale points for OCOP and key local products in major provinces and cities, and strengthen consumption and exports of key products.