Vietnamese food and beverage businesses will connect directly with important suppliers and importers in the global at FHA-F&B, thereby expanding their business market. Vietnam is currently considered a potential market as Vietnam's developing F&B sector is increasingly attracting international companies. Therefore, the FHA-F&B organizer expects that many Vietnamese businesses will participate in the exhibition, to strengthen connections and promote trade with international companies in the food and beverage industry.

The FHA-F&B organizer expects that many Vietnamese businesses will participate and visit the exhibition

The event will showcase the latest trends, innovations and products in the food and beverage industry. According to the FHA-F&B organizer, there will be Sustainable Food Future and Technology & Services areas at the exhibition, displaying innovative technologies, new foods, and solutions for sustainability of the future of food.

In addition, the show will update specialized information for visitors through seminars, including the importance of Halal matters and achieving a zero-carbon footprint in the industry.

In particular, FHA-F&B will have other outstanding programs such as: Ultimate Meat Challenge (professional butchers and chefs challenged on their craftmanship and creativity in usage of lamb and beef); Inaugural FHA Awards (to celebrate and acknowledge product innovation and advancements in the F&B industry); the 2nd edition of Young Talents Escoffier – Singapore Selection (an arena for young individuals under 25 to display their gastronomic skills and be accredited by a panel of international judges); the 2nd edition of FHA Beer Awards.

​FHA-F&B is the platform of choice for industry professionals, including distributors, importers, manufacturers, and retailers from Asia to see and source for high quality, new-to-market drinks, fresh produce, services across these key profiles – food & beverage and food technology. Majority of exhibitors participating in FHA-F&B are renowned manufacturers and brands hailing from 70 countries and regions.

Ian Roberts, Vice President of Informa Markets, said: “The hosted buyer programme resulted in over 3,800 meetings in four days, demonstrating a high demand and connections built over novel foods and innovations. We expect to see a higher traffic in the 2024 edition as the global F&B industry continues to grow and demands from consumers continue to drive trends.”