At CES 2026, ASUS officially unveiled its next-generation AI ecosystem during the online launch event Always Incredible, outlining a comprehensive strategy to embed artificial intelligence more deeply into work, creativity and daily life. Guided by the vision “Ubiquitous AI. Incredible Possibilities,” the company demonstrated how AI is being deployed across public cloud, private cloud, connected edge and personal devices to deliver more intuitive, practical and human-centric experiences.

The AI strategy spans seven core pillars: AI Infrastructure, Sustainability AI, Workspace AI, Industrial AI, Everyday AI, Creator AI and Healthcare AI. At this year’s CES, the spotlight is placed on Workspace AI, Creator AI and Everyday AI, illustrating how both professionals and consumers can harness AI to boost productivity and unlock new creative possibilities.

Samson Hu, Co-CEO of ASUS, said the true value of AI lies in its ability to simplify work, inspire creativity and enhance everyday living. He noted that CES 2026 marks a milestone in showing how a unified and end-to-end AI architecture can deliver a seamless “Always Incredible” experience across devices and environments.

Alongside its strategy, ASUS introduced an expanded AI product ecosystem, ranging from high-performance desktops and ultra-light laptops to compact AI accelerators, mini PCs and integrated AI software experiences. Visitors to CES can explore these innovations in person at The Venetian Expo, Level 3, San Polo #3403, from January 5 to January 8, 2026.

In Workspace AI, ASUS focuses on combining cloud-based AI with on-premises intelligence to enhance productivity and data security. At the center is ASUS MyExpert, an all-in-one AI platform designed for business users. MyExpert integrates AI Chat, Knowledge Hub, AI-powered writing and email tools, meeting transcription and summarization via ExpertMeet, and instant file search, all within a single interface. Data protection mechanisms are built in to support secure collaboration across internal systems and the cloud.

New hardware reinforces this ecosystem. The ASUS ExpertBook Ultra sets a new benchmark for Copilot+ PCs aimed at professionals, weighing from just 0.99 kg and measuring 10.9 mm thin. Built with aerospace-grade magnesium-aluminum alloy and Nano Ceramic technology, it combines durability with portability. Powered by Intel Core Ultra X9 Series 3 processors with up to 50 TOPS NPU performance, the device supports intensive AI multitasking. A 3K tandem OLED touch display, six-speaker Dolby Atmos system and advanced cooling complete the premium experience, while ASUS ExpertGuardian provides enterprise-grade security.

For broader AI enablement, the ASUS UGen300 USB AI Accelerator turns almost any compatible device into an AI-ready workstation. Using a Hailo-10H processor, it delivers up to 40 TOPS of AI acceleration with dedicated memory, supporting large language and vision models through simple plug-and-play USB-C connectivity across Windows, Linux and Android.

Compact yet powerful, the ASUS NUC 16 Pro Mini PC and ExpertCenter PN55 mini PC bring AI performance to enterprise and industrial environments. Both systems support local AI processing, advanced connectivity and multi-display setups, enabling secure, high-performance AI workloads in small form factors.

Creator AI combines powerful hardware with proprietary AI applications such as StoryCube, MuseTree and Creator Hub to streamline creative workflows. The ProArt lineup is designed for professionals working in video, design and digital content creation.

Highlights include the ProArt GoPro Edition, a mobile creative workstation inspired by GoPro workflows. Equipped with AMD Ryzen AI Max+ processors and up to 128 GB of unified memory, it enables real-time video editing and AI-enhanced image processing. Integration with GoPro Cloud and bundled GoPro Premium+ further supports creators working on the move.

The ASUS ProArt PZ14 tablet targets mobile creators, featuring a Snapdragon X2 Elite processor with up to 80 TOPS of AI performance. With a lightweight CNC-milled aluminum body, OLED display and full accessory support, it is designed for productivity and creativity across diverse environments.

In Everyday AI, ASUS applies AI to devices used daily for work, entertainment and communication. The new ASUS Zenbook DUO redefines dual-screen productivity with two 14-inch OLED displays, enhanced multitasking tools and AI-ready Intel Core Ultra processors.

The Zenbook A16 and Zenbook A14 emphasize mobility and efficiency, powered by Snapdragon X2 Elite platforms delivering strong on-device AI performance and multi-day battery life. Both models use ASUS Ceraluminum materials for durability while remaining ultra-light.

The Zenbook S14 and S16 combine slim design with OLED displays, next-generation processors and enhanced cooling, while the TUF Gaming A14 (2026) brings local AI processing and next-gen graphics to a lightweight gaming form factor.

Completing the lineup, the ASUS V400 AiO is the world’s first Copilot+ all-in-one PC built on the Qualcomm Snapdragon X platform, offering an energy-efficient, space-saving solution for homes and modern offices.

Together, these announcements underscore ASUS’s ambition to make AI practical, accessible and seamlessly integrated, bringing intelligent experiences to users wherever they work, create and live.