"25 years of Togetherness - Keep stories alive" by Kinh Do Mooncakes

With a collection of 70 flavors and 25 designs, every Kinh Do mooncake is specially crafted to celebrate Mid-Autumn moment. For 25 years, Kinh Do has been proud to accompany millions of customers and to provide them with joy, strengthening familial bonds, friendships, and any affectionate relationships. Customer’s trust in the brand throughout the decades has been built on Kinh Do’s attention to the smallest details in mooncake making, from selecting the most refined ingredients to the precise baking process in order to capture the perfect flavor.

The meaningful message of Kinh Do Mooncake's campagin this year

To commemorate 25 impressive years, Kinh Do mooncakes are determined to provide consumers with a catalogue of delicious products, such as the supreme “Trang Vang Black and Gold” line, the premium “Trang Vang” line with Premium Scallops with XO sauce, Premium Assorted Crab, Premium shrimp, Premium roasted chicken, Premium mung bean paste with almond seeds mooncake – Birdnest, Premium lotus paste with melon seeds, “Thu” line to contemporary snow skin or the famously rich and creamy Lava mooncakes, which comes in 3 flavors Chocolate, Cheese, and Mung bean pork floss. Especially, Kinh Do 25-year limited edition mooncake box with delicious Bat Buu crab cake with unique and creative design. The variety of product types is the key for Kinh Do mooncake to confidently meet all consumers' enjoyment and gifting needs.

This year, Mondelez Kinh Do has continued to expand their business ventures across the nation through their conventional shops, teleshopping, and online shopping - providing customers more options for convenient and safe shopping.

Anil Viswanathan, Managing Director, Mondelez Kinh Do Vietnam

The togetherness exhibited during family gatherings is a powerful image that has not only been the design philosophy for Kinh Do mooncakes, but that spirit has also been a part of every operation at Mondelez Kinh Do Vietnam. This year, in a survey conducted with consumers, research found 92% of Vietnamese wish to have more time to prepare and celebrate the Mid-Autumn Festival with their family. Therefore, Mondelez Kinh Do Vietnam has kickstarted the ‘One Day Off in Trung Thu’ action – every staff member will have one day off (September 29th, 2023) to celebrate alongside their families.

Sharing about the action this year, Anil Viswanathan, Managing Director, Mondelez Kinh Do Vietnam shared that: “At Mondelez Kinh Do, the consumer is at the heart of everything we do. Over the years, we have developed a good understanding of our consumer to design quality products that match their snacking needs. This year, we celebrate 25 years of Kinh Do Mooncakes. We would like to thank all our clients, consumers, partners for their trust and support for Kinh Do mooncakes for 25 years. We believe that Trung Thu is a day of togetherness and happiness. Celebrating togetherness with our loved ones during Trung Thu has been our mission for the last 25 years. So, this year we are taking a small step to further uphold this belief by giving all of our employees One Day Off For Trung Thu. We believe that this gesture will allow our employees to rest, spend time with their loved ones, and celebrate the true spirit of Trung Thu.”

Sameer Yadav - Marketing Director of Mondelez Kinh Do Vietnam

Working towards a fulfilling Mid-Autumn Festival and keeping the beautiful traditions of the year, Mondelez Kinh Do Vietnam believes Kinh Do mooncakes will continue to be the link between under the gorgeous autumn moonlight. At this time, clients, businesses, and consumers can help amplify the “One Day Off” action at www.motngaytrungthusumvay.vn