The “Taste of Malaysia” event launched at MM Mega Market

On the same day, the Taste of Malaysia event was also lauched at MM Mega Market Thang Long, Hanoi which features a vibrant mix of food and non-food products.

The “Taste of Malaysia” is part of MMVN's "Taste of Country" series, an annual initiative showcasing the unique culinary traditions of countries from around the world. Through this series, MMVN aspires to provide Vietnamese consumers with a diverse range of nutritious and high-quality food options.

The event has been held at 11 MMVN stores across Vietnam, from November 28 to December 11, including MM An Phu, MM Binh Phu, MM Hiep Phu, MM Thang Long, MM Hung Loi, MM Da Nang, MM Hong Bang, MM Bien Hoa, MM Long Xuyen, MM Rach Gia, and MM Ha Dong. During this period, MMVN will feature hundreds of premium Malaysian culinary products such as lobster balls, fish tofu, herring in tomato sauce, bean curd in tomato sauce, milk tea, chocolate, and soft drinks. Additionally, customers can enjoy discounts of up to 27% on selected imported products. This festival provides a unique opportunity to explore the rich flavors of Malaysian cuisine while enjoying attractive shopping benefits.

This year marks the first collaboration between MMVN, the Consulate General of Malaysia in Ho Chi Minh City and Malaysia External Trade Development Corporation (MATRADE).

Firdauz Bin Othman, Malaysian Consul General in Ho Chi Minh City, said, "The event is not just promoting the Malaysia’s products, but also promoting the cultural exchange, mutual understanding and the spirit of collaboration for both Vietnam and Malaysia. From delectable bakery items and refreshing beverages to nourishing health and beauty products and sustainable agricultural goods, each product tells a story of our rich heritage, dedication to quality and ambition for global success for Vietnamese consumers to explore and try out. By showcasing the best of Malaysian products, we aim to enrich the Vietnamese market and elevate the shopping experience for our valued customer.”

On the opening day, MM Mega Market also organized a Professional Customer Panel, introducing to the hotel - restaurant - canteen sector (HORECA) a set of solutions for ingredients and spices for processing Malaysian cuisine.

MM Mega Market Vietnam representative shared, “Compared to neighboring countries, Malaysian cuisine is still quite new to Vietnamese consumers. Therefore, in the first cooperation with the Consulate General of Malaysia in Ho Chi Minh City and MATRADE, we hope to promote quality imported food and beverages with long-standing traditional values of Malaysia to Vietnamese consumers. We believe that "Taste of Malaysia" event will be a bridge to spread the quintessence of the special culinary culture of Southeast Asia."