As consumer preferences shift rapidly toward eco-friendly packaging and global ESG mandates tighten, Vietnam’s packaging and printing industry finds itself at a critical inflection point. With new policy frameworks like the Green Taxonomy and EPR (Extended Producer Responsibility) being rolled out, the push for a circular economy is accelerating - demanding innovation, capital, and cross-sector coordination.

VPPNext, launched in September 2025 during The 23rd Vietnam Int'l Printing & Packaging Industry Exhibition, with media sponsorship by Vietnam Investment Review and Vietnam Financial Times, responds directly to this urgency. Co-hosted by Chan Chao International and CCX Partners, this new platform offers more than a trade show - it is a strategic, capital-focused catalyst for Vietnam’s green industrial transition. 

A Platform that Bridges Policy, Capital & Innovation

Speaking at the opening of the Strategy Forum, Dr. Nguyen Thi Dieu Trinh, Deputy Director General of the Ministry of Finance, highlighted the platform's relevance:“VPPNext brings government, finance, and industry into one room. Platforms like this are critical to turning our green finance strategy into action. We expect to see more commercial banks participate and real investment deals closed right here on the exhibition floor.”

The Strategy Forum hosted leaders from Tetrapak, Evonik, Visingpack, and the IFC, unpacking the implications of Vietnam’s newly launched Green Taxonomy, how it shapes capital eligibility, and what it means for the manufacturing sector.

Mr. Avinash Kumar, Investment Officer at the International Finance Corporation, noted: “Vietnam’s Green Taxonomy is a strong signal that more green finance deals will emerge. However, translating policy into real impact still requires major investment in SME capabilities especially skills, innovation readiness, and supply chain traceability.”

Innovation in Action: A Ground-Level Showcase

In the afternoon, the Innovation Forum opened with a keynote from Tetrapak, who brought to life their end-to-end circular economy model, from sustainable sourcing to post-consumer recycling. Their booth attracted hundreds of industry visitors, offering a live demonstration of sustainable packaging in practice.

Nearby, Visingpack showcased its evolving product portfolio-including recyclable films and digital printing innovations-drawing strong attention from both local buyers and international brands. Visingpack secured new orders and B2B meetings directly through the VPPNext platform.

A Milestone Debut with Long-Term Vision

2025 marks the debut of VPPNext-not just as an event, but as a mission-driven platform to mobilise green capital, empower local innovation, and align national and industry agendas.

“This is only the beginning, the insights shared today on green finance and sustainable transition provide a solid foundation for future collaboration, shaping the dialogue and actions that will drive Vietnam’s packaging industry forward” - noted by Mr. Akai Lin, Overseas Director at Chan Chao. 

Phuong Nguyen, Managing Partner at CCX Partners. “We aim to evolve VPPNext into a year-round platform endorsed by Vietnam’s Regulator by 2026-bringing green capital, green technologies, and green partnerships together to scale Vietnam’s packaging transformation. We are also confident that VPPNext will contunue to recieving support and participations from not only leading enterprises but also leading organizations and associations across ASEAN markets.”

As Chan Chao and CCX prepare for VPPNext 2026, the message is clear: The green transition is no longer theoretical. It’s happening-on the exhibition floor, in supplier factories, and in the strategic plans of Vietnam’s most forward-looking manufacturers and financiers.