Vietnam focuses on exporting high-value agricultural products to Northern European market

Vietnamese fruits have many opportunities for export to the Northern European market.

Accordingly, Vietnam should focus on exporting high-value, sustainable products that are suitable for green consumption tastes in Europe in general and the Northern European countries in particular.

Specifically, for wooden furniture and interior design, Northern European countries are famous for their minimalist aesthetic taste (Scandinavian style), prioritising the use of recycled and environmentally friendly materials with legal certificates of origin, so Vietnam can completely supply products that meet these criteria such as tables and chairs made from recycled rubber wood, pressed bamboo, or veneered plywood.

In addition, Vietnamese enterprises should take advantage of this trend to develop smart furniture products such as wooden cabinets with integrated wireless charging, lamps with motion sensors, or smart desks that can connect to electronic devices and manage energy. Northern Europe is one of the pioneering regions in applying "smart home" technology, opening opportunities to penetrate the high-end segment with attractive profits.

For seafood, Northern Europe consumes a lot of processed seafood, especially steamed peeled shrimp, and conveniently packaged frozen fish fillets. Therefore, Vietnamese enterprises need to invest in deep processing, improve packaging systems, and trace farming areas to meet strict criteria.

In addition, one of the rapidly growing consumer trends in Northern Europe in recent times is vegetarian and organic foods. Vietnam can take advantage of raw materials such as cashew nuts, lotus seeds, specialty coffee, and tropical fruits to develop product lines such as freeze-dried snacks, concentrated juices, vegan instant foods, and natural spices. Specifically, it is necessary to meet certification requirements such as: EU Organic, HACCP, and ecological packaging design.