Amway Vietnam launches ‘Health and Wellbeing’ strategy

Assoc. Prof., Dr. Tran Thanh Duong, Director of the National Institute of Nutrition (right), and On Minh Hang, Amway’s Director of Marketing, Communications and Strategic Development, at the announcement ceremony of the cooperation agreement between the two sides

Strategic cooperation for sustainable development

Amway Vietnam has officially announced two cooperation agreements with the National Institute of Nutrition (NIN) and the Division of the Ho Chi Minh City Youth Union (HCYU) Central Committee in the South to implement the ‘Health and Wellbeing’ strategy, aiming to improve the quality of life for the community.

Amway Expo 2025 marked a significant milestone in Amway’s strategic collaboration with the National Institute of Nutrition (NIN) with two main objectives:

First, in the field of scientific research, the two sides collaborate on studies related to nutritional habits, the nutritional components of food, and research on dietary supplementation for various community groups.

Second, in communications and knowledge sharing on nutrition, the two sides develop communications programs to raise community awareness, promote proactive healthy lifestyles, and work towards building a healthier and happier life for the community.

With this collaboration, Amway Vietnam has officially launched the ‘Morning Nutrition’ product solution, developed based on in-depth research by both sides. This solution personalizes morning nutrition by combining Nutrilite products, helping the community establish healthier breakfast habits.

Before that, the Nutrilite Health Institute of Amway Corporation signed a strategic cooperation agreement with the National Institute of Nutrition under the Ministry of Health at Amway’s global headquarters in Michigan, USA. This partnership aims to exchange expertise and enhance the quality of nutritional research to develop health solutions, specifically tailored for the Vietnamese people.

At the event, Assoc. Prof., Dr. Tran Thanh Duong, Director of the National Institute of Nutrition, said, “We believe Amway’s ‘Health and Wellbeing’ strategy not only aligns with global trends, but also meets the practical needs of the Vietnamese people. Through this collaboration, we aim to bring the best nutritional solutions to the Vietnamese community so that they can have a healthier, more energetic, and happier life.”

Beyond nutrition, Amway Vietnam is also committed to corporate social responsibility projects aimed at sustainable development. In 2025, Amway will collaborate with the Division of the HCYU Central Committee in the South to implement environmental protection and climate change response initiatives. With a total funding support of VND1 billion, the program will focus on urban tree planting, contributing to greener spaces and improving the quality of life for the community.

Core focus of development

The ‘Health and Wellbeing’ strategy focuses on building a proactive healthy lifestyle through six key pillars: healthy body, healthy mind, community connection, personal growth, financial wellbeing, and healthy planet.

The first key element emphasized in Amway’s ‘Proactive Healthy Living’ spirit is building physical health. Amway supports this journey through carefully-researched programs, products, and solutions designed to maintain optimal physical health, thereby prolonging a healthy life in terms of cognition, physical well-being, and emotions.

To promote healthy mind, Amway provides pathways to maintain and cultivate healthy, positive thinking. Customers’ mental well-being is supported through the encouragement and development of communities, fostering a culture of understanding, collaboration, and deep awareness of the harmony between body and mind.

Recognizing its responsibility in protecting the planet, Amway strives to minimize its environmental impact during production. At the same time, it provides product solutions that help individuals improve their living environment and enjoy the benefits of a more sustainable lifestyle.

To foster community connections, Amway helps distributors build new relationships and support community growth. The transformative power of these communities serves as motivation for individuals to become the best versions of themselves. In other words, each community member contributes value to one another.

The goal of the ‘Health and Wellbeing’ strategy also emphasizes personal growth, including activities that enhance individuals’ abilities and potential, thereby improving the quality of life and realizing goals and aspirations. Amway embraces a growth mindset to help individuals gradually identify and cultivate conduct, attitudes, values, actions, and habits.

The final element of the ‘Health and Happiness’ goal is building financial well-being. Amway offers business opportunities to passionate and ambitious individuals, helping them achieve their personal financial goals, secure their financial future, and enjoy a fulfilling life.

Huynh Thien Trieu, Managing Director of Amway Vietnam, emphasized, “Healthy and happy living is Amway’s overarching strategy, not only reflecting our core philosophy, but also reaffirming our commitment to accompanying the Vietnamese community on their journey toward a healthier lifestyle. With this strategy, Amway Vietnam asserts its role as a proactive health expert and a pioneer in creating a sustainably happy life.”./.