National Tourism Year - Hue 2025: Media should take the lead

Visiting the former imperial capital – Hue

The organizers of the National Tourism Year - Hue 2025, the largest tourism promotion event of the year are urgently preparing for the event’s grand opening, marking the beginning of a series of activities rich in the cultural essence of the former imperial capital – Hue.

Hue ready for biggest tourism event of 2025

The National Tourism Year - Hue 2025, themed “Hue – the ancient capital, new opportunities,” is a major cultural, economic, social, and tourism event of national and international significance. It is also associated with the 50th anniversary of the liberation of Hue City (March 26, 1975 - 2025). Throughout the National Tourism Year - Hue 2025, more than 160 national and provincial-level events will take place, with the participation from various provinces and cities. Among these, the Ministry of Culture, Sports and Tourism, along with central agencies, will organize eight national-level activities.

The grand opening ceremony of the National Tourism Year - Hue 2025 is scheduled for March 25. In a recent briefing with a delegation from the Ministry of Culture, Sports and Tourism on event preparations, Nguyen Thanh Binh, Vice Chairman of Hue City People’s Committee, stated that the city is currently developing a project titled “Tourism and tourism service development in Hue City in the 2025-2030 period, with a vision to 2045.” The National Tourism Year 2025 will serve as a starting point for this initiative. Hue has also planned and integrated the activities and events of the National Tourism Year with Hue Festival 2025.

Additionally, to promote the largest tourism event of 2025, the Hue City People’s Committee is actively finalizing details, such as the event script, stage setup, guest invitations and other preparations, while also enhancing media and promotional efforts for the National Tourism Year - Hue 2025. Special attention is being given to the March 25 opening ceremony, with meticulous planning and thorough preparations. The opening program is being heavily invested, aiming to showcase the cultural soul of the ancient capital.

Seizing opportunity to accelerate Hue’s tourism

National Tourism Year - Hue 2025 holds immense significance, generating substantial value to boost the development of Hue’s tourism sector and contributing to the city’s overall socioeconomic growth. Particularly, as Hue has been recognized as a centrally governed city, hosting the National Tourism Year - Hue 2025 is a crucial milestone in establishing a sustainable development strategy, built upon the preservation and promotion of the imperial heritage and cultural identity of Hue.

Emphasizing this importance, Ha Van Sieu, Deputy Head of Vietnam National Authority of Tourism (VNAT), highlighted that communications and promotion efforts should be strengthened. According to him, Hue has officially adopted the logo and slogan for the National Tourism Year 2025: “Hue - the ancient capital, new opportunities.” Given this, he stressed the necessity of enhancing media visibility across various publications and digital platforms. Additionally, all activities and events related to the National Tourism Year must be consistently publicized, ensuring that tour operators and travel agencies integrate these events into their tour packages.

As part of Vietnam’s 2025 tourism stimulus program, the Vietnam National Authority of Tourism has developed incentive packages to be promoted on the official tourism stimulus platform, which includes the National Tourism Year - Hue 2025. VNAT Head Ha Van Sieu urged Hue authorities to proactively collaborate with other provinces, ministries and agencies to further promote the event and facilitate connections for hosting activities in Hue.

Offering additional insights into event planning, Nguyen Xuan Bac, Director of the Department of Performing Arts, suggested that Hue should showcase its unique “specialties,” including cuisine, culture, and arts, at the opening night. Furthermore, he recommended properly arranging performances of both domestic and international art troupes to ensure a harmonious cultural exchange while highlighting Hue’s rich cultural heritage.

The hosting of the National Tourism Year - Hue 2025 is widely seen as a golden opportunity for Hue’s tourism industry to accelerate growth and drive economic development. Ho An Phong, Deputy Minister of Culture, Sports and Tourism, emphasized that the event’s organization must be meticulously planned and executed. He also stressed that Hue should introduce new tourist offerings and establish new flight routes. Taking full advantage of the National Tourism Year 2025, Hue should foster business partnerships and develop sustainable tourism initiatives for long-term growth./.