adidas Vietnam launches Adizero products

Since its introduction in 2020, adidas’ Adizero Adios Pro range has consistently dominated the podiums, featuring on the feet of more World Marathon Majors winning athletes than any other brand. Building on this legacy, adidas is introducing a new era of fast with the launch of the Adizero Adios Pro 4 and Adizero Evo SL.

The race-ready Adios Pro 4 is engineered for peak performance, while the Evo SL, a fast-paced training shoe inspired by the record-breaking Adizero Adios Pro Evo 1, offers athletes optimal support during race preparation. These new releases are designed to help athletes achieve top performance, both on race day and in training.

Developed at adidas’ Innovation Lab in Herzogenaurach, Germany, and tested extensively with consumers and top athletes across multiple countries, including elite runners in Iten, Kenya, Japan, and the US, the Adizero Adios Pro 4 combines proven race-winning technology with fresh Adizero design aesthetics.

Product teams and engineers drew on insights from earlier Pro silhouettes to refine and enhance the new racing shoe for optimal performance and speed.

Key updates include: NEW FOREFOOT ROCKER POINT GEOMETRY; LIGHTLOCK UPPER; LIGHTTRAXION OUTSOLE.

The Adizero Adios Pro 4 weighs approximately 200g (men’s) and 172g (women’s).

With a legacy of five world records and 73 major road race victories, the Adizero Adios Pro range is designed to help athletes break records.

ADIZERO EVO SL: Bringing Pro Evo 1 DNA to training runs

adidas’ product and design teams set out to democratize the top benefits of the Adizero franchise by creating a fast-paced trainer that merges advanced racing technology with the design DNA of the groundbreaking Adizero Adios Pro Evo 1. The design takes inspiration from this iconic silhouette, featuring clean lines and a minimalist white finish, highlighted by bold black three stripes that blur as the runner gains speed. Underneath this sleek exterior, the new footwear is specifically built for fast training runs.

Key features include: FULL LENGTH LIGHTSTRIKE PRO FOAM; ENGINEERED MESH UPPER.

At the launching event held on January 7 in Ho Chi Minh City, athlete - record holder Pham Tien San - Top 100 Berlin Marathon 2024, athlete Hong Le and runner Xuan Diu also shared their great experiences using Adizero products in competition and training.

Hong Le said: "As one of the first lucky people to experience the adidas Adizero Adios Pro 4, I really had memorable experiences. As a runner, I am always looking for race shoes that provide maximum support for my performance. And the Adizero Pro 4 has completely conquered me.”

Pham Tien San said: "My journey to the Berlin Marathon was a challenging but memorable one with my excellent companion - Adizero Pro Evo 1. The Pro Evo 1 is the lightest running shoe I have ever worn, with a very comfortable feeling. The Lightstrike foam and carbon technology help me stay stable and maintain energy on long runs, while the outstanding elasticity allows me to sprint.”

Xuan Diu said: "With the Adizero Evo SL, I have found the perfect balance between performance and style. The Evo SL gives me maximum comfort and support, helping me achieve my training goals."

Adizero Adios Pro 4 has a listed price of 6,500,000 VND; Adizero Evo SL is 4,000,000 VND, the same price as Adizero Boston 12, currently available at all adidas stores and retail systems nationwide.