Bridgestone Vietnam officially becomes original equipment tire supplier for premium Hyundai Palisade - Prestige model

The Hyundai Palisade debuted in the Vietnamese market in September 2023 with two variants: Exclusive and Prestige, with Prestige being the more premium version of the SUV. Featuring the “Parametric Dynamics” design philosophy, combined with strong yet elegant lines, the Hyundai Palisade exudes a solid and striking presence.

“Being the tire supplier for the Hyundai Palisade – Prestige model marks a significant milestone, showcasing the trust major automakers place in the quality of our products. The Alenza 001 tire, sized 245/50R20 102V not only delivers exceptional performance with low rolling resistance but also meets the most stringent safety and operational standards for the premium vehicle segment”, Mr. Naoki Inutsuka, General Director of Bridgestone Tire Sales Vietnam LLC stated. “We are delighted to collaborate with Hyundai for this launch, contributing to an elevated driving experience. Through this design and product offering, Bridgestone continues to strengthen its position in the tire market while gaining greater appreciation for delivering high-quality products to consumers.”

The Alenza 001 tire, model 245/50R20 102V, features an optimized design with rounded edges on the center tread blocks to increase contact pressure at the center and maximize traction in both dry and wet conditions. This not only enhances stability during straight driving but also provides precise feedback during steering, ensuring safety. Additionally, at the beveled tread blocks, the rounded edges prevent deformation during braking and keep the tire surface flat on the road for high braking performance. This optimizes braking efficiency even on wet roads.

Using an advanced quality control system with a factory located in Hai Phong, Bridgestone Vietnam is committed to partnering with customers through the core values of SEQCD. Specifically, S stands for “Safety” – ensuring the provision of safe and reliable tires for customers. E represents “Environment” – with products manufactured using modern technology, utilizing natural energy sources in production, and high product durability to reduce environmental emissions. Q stands for “Quality” – ensuring all products meet the highest quality standards set by Bridgestone globally. C stands for “Cost” – optimizing costs for customers through product quality, safety, and durability. Finally, D stands for “Delivery” – ensuring fast and convenient delivery through a nationwide network of warehouses and service centers, fully meeting the needs of all customers quickly and comprehensively.

This vision and commitment are fully embodied in the Alenza 001, offering an exhilarating and enjoyable driving experience at its peak. Confidently designed as the tire for premium SUVs, the Alenza 001 provides a relaxed and assured driving feel, delivering powerful performance and safety on any journey.

“When driving my SUV with Bridgestone Alenza 001 tires, I’m truly impressed with the comfort they provide for my family. Whether driving in the city or on the highway, the vehicle always performs smoothly and grips the road exceptionally well. This makes me feel very safe, especially during sharp turns or sudden braking. The tires not only make the ride smoother but also enhance my peace of mind on every journey.” - Mr. Tuấn Hải, one of the first customers to test drive and experience the Hyundai Palisade – Prestige model, eagerly shared.